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Topics: analytics

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How to Measure the Effectiveness of your Website's Engagement

By chco : 08 March 2011 - 02:02 PM
Getting a good handle on the experience of your customers and what draws their attention can be important when looking to improve your website. The following excerpt from Conversion Optimization shows...
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1Comment
How to Use Insights for your Facebook Page

By chco : 07 March 2011 - 01:52 PM
To get a good handle on the data you can examine for your Facebook page, Facebook has provided its own analytics system called Insights. The following excerpt from The Facebook Marketing Book shows yo...
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1Vote

1Comment
What Is Your Website's Real Bounce Rate?

By chco : 28 February 2011 - 10:11 AM
An important statistic to consider for your website is the bounce rate. In the excerpt below the author of Conversion Optimization suggests an alternative method for calculating your website's bou...
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0Comments
What Is the Minimum Conversion Rate for a Campaign to Not Lose Any Money?

By chco : 23 February 2011 - 11:01 AM
Below is a handy equation from Conversion Optimization. It gives a quick and easy way to determine the minimum number of conversions needed to not lose money on your campaign.While setting paid campai...
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Do We Need More Software Complexity Metrics?

By andyo : 26 November 2010 - 05:19 PM
Complexity is everywhere in the software life cycle: requirements, analysis, design, and of course, implementation. Complexity is usually an undesired property of software because complexity makes sof...
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How to Track Events with Google Analytics

By chco : 25 August 2010 - 11:37 AM
Tthe following excerpt from Google Analytics explains the ways you can track how people interact with the content on your website.There is a new paradigm taking shape in the world of web analytics. Fo...
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How to Track Across Multiple Subdomains with Google Analytics

By chco : 25 August 2010 - 04:24 AM
Similar to tracking across multiple domains, the primary issue with tracking across multiple subdomains has to do with the cookie domain. The following excerpt from the Google Analytics shows you how ...
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How to Track an Email Marketing Campaign with Google Analytics

By chco : 24 August 2010 - 01:02 PM
The following excerpt from Google Analytics shows you how to evaluate the success of an email marketing campaign.Email, like all marketing activities, is a process. This process includes reaching out ...
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How to Measure Conversions in Google Analytics with Goals and Funnels

By chco : 24 August 2010 - 04:41 AM
In this excerpt from Google Analytics the author explains the use of goals and funnels and the ways it can help you adjust your site to improve the user experience and site conversions.Goals provide a...
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How Google Analytics Collects, Processes, and Displays Data

By chco : 23 August 2010 - 03:14 PM
The following excerpt from Google Analytics explains how Google Analytics collects and processes your site data. Understanding how the data is collected and processed will help you understand how bes...
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Topics: analytics

How to Measure the Effectiveness of your Website's Engagement

How to Use Insights for your Facebook Page

What Is Your Website's Real Bounce Rate?

What Is the Minimum Conversion Rate for a Campaign to Not Lose Any Money?

Do We Need More Software Complexity Metrics?

How to Track Events with Google Analytics

How to Track Across Multiple Subdomains with Google Analytics

How to Track an Email Marketing Campaign with Google Analytics

How to Measure Conversions in Google Analytics with Goals and Funnels

How Google Analytics Collects, Processes, and Displays Data