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The Team
Matthew Russell - Matthew Russell is a computer scientist and author with deep expertise in open source, data mining, and web application technologies. As tangible evidence, he has authored the O'Reilly titles Mining the Social Web and Dojo: The Definitive Guide. Matthew has worked extensively with the government as well as the private sector in and out of uniform to ensure that complex software is delivered on time and under budget in the midst of even the most difficult of circumstances. Matthew can help you implement elegant end- to-end solutions to difficult problems involving spartan resources, nebulous requirements, high pressure, and messy data. One of Matthew's newest interests is in following and helping to evolve the mobile wallet concept.
Bill Day -
Bill is Founder & Technical Guru of Day Web Development, where he provides technical writing & editing, specification development, and platform & technology evangelism services. Recent projects include writing source code level documentation, articles, partner how-to materials, and blog entries for O’Reilly Media, NVIDIA, Nokia, and Digital Reasoning Systems. In addition to being an active writer and blogger for the PayPal X Developer Community, Bill is also a contributor to Wired’s GeekDad.com blog. Learn more and contact Bill via his X.com page and blog, his LinkedIn profile, and BillDay.com.
Travis Robertson - Travis Robertson is the Founder and CEO of Engyne - a business strategy and coaching agency based in Nashville, TN. Prior to that, Travis spent 10+ years as a web application developer and CTO working with a myriad of technologies before finishing his tour of duty in .NET/C# and Ruby on Rails. He is passionate about entrepreneurship, business strategy, and technology. Travis writes about how developers and entrepreneurs are using PayPalX to create innovative products and services. If your business, product or service is using PayPalX in innovative ways and you'd like to see your name on X.COM, email him at travis@travisrobertson.com.
Brenna Roth - Started my first company at the age of 15, a record company for indie bands. Second company was "Mall Walkers association of america" at age 19, by the age of 26 I had an extremely successful video production company. I am now on the 2nd year of my 4th start up called "Think Roth". We are a pioneer in the field of mobile QR campaigns. I am often sarcastic, and I am always up for a good argument.
Featured Excerpt

This excerpt is Chapter 3. Determining Your SEO Objectives and Defining Your Site's Audience from The Art of SEO. A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you'll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.
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