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Topics: marketing

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How to Use Insights for your Facebook Page

By chco : Today, 01:52 PM
To get a good handle on all the data you can accrue for your Facebook pages, Facebook has provided its own system in Insights. The following excerpt from the O'Reilly publication The Facebook Mark...
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What Is Your Website's Real Bounce Rate?

By chco : 28 February 2011 - 10:11 AM
An important statistic to consider for your website is the bounce rate. In the excerpt below the author of Conversion Optimization suggests an alternative method for calculating your website's bou...
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How to Compete with Other Content on Facebook

By chco : 27 February 2011 - 10:20 AM
With so much content passing across Facebook it can be difficult at times to make your own voice be heard. The following excerpt from The Facebook Marketing Book offers some tips and approaches to mak...
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What Is the Minimum Conversion Rate for a Campaign to Not Lose Any Money?

By chco : 23 February 2011 - 11:01 AM
Below is a handy equation from Conversion Optimization. It gives a quick and easy way to determine the minimum number of conversions needed to not lose money on your campaign.While setting paid campai...
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How to Integrate Facebook Events with a Page

By chco : 22 February 2011 - 10:02 AM
To build a stronger experience and connection with other members it's important to create a solid link between your events and your Facebook page. The following excerpt from The Facebook Marketing...
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When to Use a Group Instead of a Page on Facebook

By chco : 18 February 2011 - 12:03 PM
When looking to build your brand or engage prospective customers sometimes it's more effective to use a group instead of a page on Facebook. The following excerpt from The Facebook Marketing Book ...
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The 3 most common app marketing mistakes

By macslocum : 03 November 2010 - 10:09 AM
The greatest app in the world isn't worth much if no one knows about it. That's why marketing -- despite being a dirty word in certain circles -- is key to any app strategy. You might not like it, but...
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How to Track an Email Marketing Campaign with Google Analytics

By chco : 24 August 2010 - 01:02 PM
The following excerpt from Google Analytics shows you how to evaluate the success of an email marketing campaign.Email, like all marketing activities, is a process. This process includes reaching out ...
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The best and worst online metrics for B2B

By macslocum : 23 August 2010 - 02:51 AM
Business-to-business (B2B) marketing overlaps with the business-to-consumer (B2C) world in a basic sense: Marketers targeting either realm are focused -- at their core -- on converting a customer base...
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Marketing lessons from Dropbox: A Q&A with CEO Drew Houston

By macslocum : 19 April 2010 - 05:38 AM
Dropbox, an online storage and synchronization tool, has a clever marketing hook. The free version quietly entangles with your workflow until you reach the 2GB cap, and by that point it's almost too e...
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Topics: marketing

How to Use Insights for your Facebook Page

What Is Your Website's Real Bounce Rate?

How to Compete with Other Content on Facebook

What Is the Minimum Conversion Rate for a Campaign to Not Lose Any Money?

How to Integrate Facebook Events with a Page

When to Use a Group Instead of a Page on Facebook

The 3 most common app marketing mistakes

How to Track an Email Marketing Campaign with Google Analytics

The best and worst online metrics for B2B

Marketing lessons from Dropbox: A Q&A with CEO Drew Houston