Authors Dan and Alison Zarrella on how businesses can put Facebook to use.
by Howard Wen
| 20 January 2011
Traditional marketers and businesses tend to downplay Facebook's utility. That's a mistake, according to Dan and Alison Zarrella, co-authors of "The Facebook Marketing Book." In this interview, they explain why engagement is the key to Facebook campaigns.
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San Francisco band Severed Fifth wants to create a new template for success.
by Jono Bacon
| @jonobacon | 18 January 2011
Chart success would be nice, but Severed Fifth has a loftier goal than most bands. They want to use hallmarks of the open source movement — specifically, community involvement and free distribution — to change the music business.
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An attempt to understanding the deeper meaning of an empty inbox.
by Mac Slocum
| @macslocum | 14 January 2011
I have more than 10,000 unread messages in my inbox, and I think I'm okay with that. But am I missing something by not pursuing "inbox zero"?
Read Full Post | Comments: 75 |
A simple and disruptive service is Jonathan Reichental's choice for most important technology of 2010.
by Jonathan Reichental, Ph.D.
| @reichental | 21 December 2010
Jonathan Reichental's 2010 technology of the year is notable not just for what it accomplished in the previous year, but also because of its considerable potential.
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Google's payment purchase, Visa's iPhone app, and FarmVille snubs ads.
by David Sims
| @ndwoods | 17 December 2010
In the first edition of ePayment Week: Is there a connection between Android 2.3 and Google's purchase of Zetawire? Plus: News on Visa's iPhone app and Zynga's disinterest in advertising.
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Part 1 of the series, "What are the chances for a free software cloud?"
by Andy Oram
| @praxagora | 13 December 2010
A "free software cloud" may seem to be an oxymoron. But I believe that free software and remote computing were made for each other; their future lies together and the sooner they converge, the faster they will evolve and gain adoption. (Part 1 of a 5-part series.)
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