Kudos

"Sold out once again, the TOC's blend of highly technical workshops, business case studies and more conversational panels focused on the new digital publishing paradigm—conducted by a range of digital professionals (and digital superstars)—just seems to work." —Calvin Reid, Publisher's Weekly

"Arguably the world's most important event for publishing innovation." —BOOK SA – News

"...it was well worth it. I love Tools of Change in Publishing because it is, most of the time, a very appealing balance between theoretical, creative thinking and direct, practical application. It’s a full-brain conference." —Sarah Wendell, Smart Bitches, Trashy Books

"All in all, I loved TOC 2010. I signed up for next year before I left the conference center." —Debbie Stier, HarperStudio

"A good conference challenges you to stretch your thinking, and on this count the O'Reilly conferences I've attended (TOC, Web 2.0 Summit, Web 2.0 Expo) have never disappointed." —Mark Coker, Smashwords

"The conference's mission is to help those who create content — whether books, newspapers, or magazine publishers — embrace the new technologies of this fast-changing industry. It's no surprise — the conference sold out." —Rhonda Abrams, USA Today

"...the show's combination of accessible brainy competence and visionary, science fiction-like projections just seems to pack them in." —Calvin Reid, Publishers Weekly

"With more attendees than last year, TOC honed in on the pulse of web publishing, beating steadily and heartily, as ever." —Marisa Peacock, CMS Wire

"What a great conference. TOC was the perfect mix of big picture and focused tech. Thanks for an inspiring three days." —DC Denison, The Boston Globe

"The O'Reilly #TOC conference is great. If you want to discuss business-as-usual, go to another conference. This one is about the future!" —Michael Hyatt on Twitter, President & CEO of Thomas Nelson

"I continue to believe that there's no better place than TOC for publishers to make sense of the changing face of the industry." —Kirk Biglione, kirkbiglione.com

"Significantly, within the book world, O'Reilly is known as a technological leader." —David Rothman, TeleRead

"With all the bad news permeating the publishing world, it will be a welcome change to be immersed in the technology and the vision of people focused on future of publishing." —Mike Rankin, Publicious.net

"I love everything O'Reilly does (I was just reminiscing about one of their early books) and will be attending most of Tools of Change…It's a big agenda, the timing is right, and I will certainly be filing a report or two from this conference." —Levi Asher, Literary Kicks

"TOC has quickly become the leading conference on publishing technology; it has filled the hole left by the demise of the lamented Seybold conferences." —Bill Rosenblatt, Copyright and Technology

"While the economy is bad and companies everywhere are looking to cut expenses, TOC is one of those events that's just too important for publishers to miss." —Kirk Biglione, MediaLoper

"The quality of the presentations was excellent—I can't remember the last time I went to an event where the standard was so consistently high." —George Walkley, Life as a beta geek

"What impressed me the most about this conference was the clear sense of purpose...and the strong point of view..." —David Stack, Digital Media

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2010 Video

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2010 Speaker Slides & Video

• Reinvent as an Economic Necessity  Nilofer Merchant
• Network Effects Support Premium Pricing  Bob Pritchett

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TOC 2011: Publishing Without Boundaries

The theme for TOC 2011 is: Publishing Without Boundaries—both literally and figuratively. Book publishing is crossing boundaries all over the place. Thanks to technology, the publishing marketplace is a truly global one. Content now has the ability to travel light, and at a moment's notice, finding its way across continents at the touch of a button. Books themselves are becoming borderless shape-shifters, jumping out of their covers, moving in and out of formats, and being annotated and chunked and enhanced. And, the borders of publishing as an industry have expanded well beyond the confines of "New York." Entrepreneurial start-ups and indie authors are more and more likely to be rubbing virtual elbows with the Big Six on the best-seller lists, while the book bloggers and tweets seem to have as much sway over reading choices as professional reviews.

Today's publishing world is a diverse and multi-faceted content-sharing world. It's a world where digital and analog and everything in between co-exist, blurring the lines and defying boundaries. It's a world where the roles of consumers and creators refuse to be rigidly defined. It's a world where formerly passive readers are demanding to read what, how, when and where they choose. Above all, for anyone who is passionate about the business of publishing and reading, it's a world where the challenges and opportunities are at once exhilarating and daunting.

The O'Reilly Tools of Change for Publishing Conference, happening February 14-16, 2011 at the Sheraton New York Hotel & Towers, is an inclusive meeting ground for exploring the options, a gathering place for collaboration, and an unparalleled opportunity for in-person inspiration. At TOC, stakeholders from across the book publishing and tech industries will share ideas, engage in lively debate, and consider the many issues we face individually and collectively.

TOC 2011 Program Highlights

As with all TOC conferences, the programming will integrate the visionary with the proven and practical. Will we offer opportunities to geek out over the latest reading devices, apps, and software? Of course we will. But more than that, we will demonstrate how those devices, apps and software might affect your way of doing business. Will we highlight cutting-edge yet not quite-ready-for-prime-time technologies? Without a doubt, but always with the focused goal of provoking positive steps forward across the publishing industry, and within your business or organization. Of particular interest at TOC 2011 will be:

• The opportunities and challenges of a global digital marketplace
• What's up and coming in digital design and production
• Shifts in business models and modes of delivery
• Legal and ethical issues for 21st century publishers: dealing with territorial rights in a digital world; IP reform; fair use; creative commons; consumer privacy; and copyright
• The importance of capturing and understanding consumer data
• Standardization of content identifiers and metadata
• Whither big box and indie brick and mortars? Will indies establish a foothold in the etail space?
• The many issues surrounding digital content for libraries
• Meeting (and anticipating) consumer demands
• Will dedicated devices flourish or perish?
• What are the predictions for winners and losers in the mobile space?
• Advances in EPUB
• The how-tos (as well as pros and cons) of books as apps
• Are any parts of the legacy publishing model worth saving?
• What it really takes to create and operate an effective B2C publishing business

Who Attends TOC?

Join over 1,000 publishing professionals—editors, authors, agents, marketing executives, production managers, librarians, researchers, academics, and technologists who are passionate about books at TOC 2011 and find out how technology is changing publishing forever. Learn more about TOC.