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• Create Stunning HTML Email That Just Works

• By: Mathew Patterson

• Publisher: SitePoint

• Pub. Date: April 30, 2010

• Print ISBN-13: 978-0-9805768-6-3

• Pages in Print Edition: 200

• Amazon.com® Reviews

• Subscriber Rating: [0 Ratings]

• Overview
• Table of Contents
• Extras
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Overview

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Create Stunning HTML Email That Just Works is a step-by-step guide to creating beautiful HTML emails that consistently work. It begins with an introduction to email covering topics such as: how email design differs from web design; permission based marketing, and the anatomy of an email.

The book shows the reader how to plan, design, and build gorgeous HTML email designs that look great in every email program: Outlook, Gmail, Apple Mail, etc. All-important tasks like legal requirements, testing, spam compliance and known hacks and workarounds are covered.

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Top Level Categories:
Information Technology & Software Development

Sub-Categories:
Information Technology & Software Development > Web Development
Web Development > HTML

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Table of Contents

 

Copyright

Mathew

Foreword

Preface

Download Chapter
1 TokenChapter 1. Why Email?

Section 1.1. Email: The Heart of the Internet

Section 1.2. Email’s Undeserved Bad Rap

Section 1.3. The Different Types of Email Communication

Section 1.4. The Opportunity for Web Designers

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1 TokenChapter 2. Planning an Email Campaign

Section 2.1. Planning Is Essential

Section 2.2. Meeting Our Client

Section 2.3. Setting Goals

Section 2.4. Measuring Success

Section 2.5. Planning Your Content

Section 2.6. HTML Email Q&A

Section 2.7. Summary

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1 TokenChapter 3. Design for the Inbox

Section 3.1. Does email really need designing?

Section 3.2. Designing Plain Text Email

Section 3.3. The Case for HTML Email

Section 3.4. Designing HTML Email

Section 3.5. The Modern Henchman Newsletter Design

Section 3.6. Gallery of HTML Emails

Section 3.7. More Places for Email Design Inspiration

Section 3.8. Conclusion

Chapter 4. Coding Your Emails

Section 4.1. What’s so hard about HTML emails?

Section 4.2. Guidelines for a Solid HTML Email Template

Section 4.3. CSS Support in Email Clients

Section 4.4. What Other Technologies Can You Use in HTML Email?

Section 4.5. Testing

Section 4.6. Building the Modern Henchman Newsletter

Section 4.7. More Resources for Building Email Templates

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1 TokenChapter 5. Understanding Permission

Section 5.1. Why Designers Should Care about Permission

Section 5.2. Spam: It’s Not Just Viagra

Section 5.3. Permission versus Spam

Section 5.4. The Rise of Relevance

Section 5.5. Understanding Spam Complaints

Section 5.6. What to Do with Spam Complaints

Section 5.7. How can I know if my client has permission?

Section 5.8. Blacklists, Whitelists, and Sender Reputation

Section 5.9. Understanding Authentication

Section 5.10. Permission and the Future of Email

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1 TokenChapter 6. Selling Email to Your Clients

Section 6.1. Why Sell Email Services?

Section 6.2. What Can You Sell?

Section 6.3. How to Sell Email Services

Section 6.4. Conclusion

Index

Extras

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Visit the catalog page for Create Stunning HTML Email That Just Works	Catalog Page
Visit the errata page for Create Stunning HTML Email That Just Works	Errata

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