Instructables.com is the most popular Do-It-Yourself
community on the Internet. We enable passionate,
creative people to share their most innovative projects,
recipes, and hacks with our highly engaged audience.
56% male34% age 18-3444% female31% age 35-4947% income $60k+56% college deg.23% income $100k+39% has children
Source: Quantcast
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Q1 2009 Survey Data (US Only)
How often do you use the Internet?
Multiple times daily
80%
Daily
18%
Weekly
1%
Where are you most likely to get your news?
Blogs
8%
CNN
18%
Fox News
13%
Local Newspaper
12%
MSNBC
9%
New York Times
6%
NPR
12%
Washington Post
1%
Yahoo! News
12%
MSNBC
9%
How often do you use the Internet for reading blogs?
Daily
39%
Weekly
24%
Monthly
6%
Less than Monthly
14%
Never
15%
How often do you use the Internet for purchasing products?
Daily
4%
Weekly
20%
Monthly
40%
Less than Monthly
30%
Never
5%
Have you purchased products used or referenced in Instructables?
Yes
41%
Not yet, but I'm inclined to
46%
No
12%
If you were going to buy a new auto, what would it be powered by?
Hybrid
31%
Gas
27%
Electric
19%
Hydrogen
10%
Biodiesel
9%
Natural Gas
1%
Compared to other problems, how big a problem is Global Warming?
One of the Most Important
36%
Important
39%
Not that Important
15%
Not Important at all
9%
Compared to other problems, how big a problem is the quality of the environment?
One of the Most Important
44%
Important
45%
Not that Important
9%
Not Important at all
2%
Thinking about yesterday, about how much time did you spend watching TV, not including the news?
< 30 Minutes
24%
30 Minutes - 1 Hour
19%
1 - 2 Hours
23%
2 - 3 Hours
15%
3 - 4 Hours
4%
4+ Hours
4%
I didn't watch any TV
11%
I don't own a TV
4%
We need to spend whatever it takes to get off oil and start using alternative energy sources. (Please indicate your level of agreement with this statement)
Totally Agree
55%
Agree Somewhat
33%
Disagree Somewhat
7%
Totally Disagree
3%
Have you done any of these to help the environment?
I have purchased environmentally friendly products (Energy-saving lightbulbs, reusable grocery bags, etc.)
83%
I have purchased big-ticket items (Energy Star appliances, hybrid vehicle, solar panels, etc.)
36%
I have changed my behavior (Walk/bike/public transit, recycle, conserve water, etc.)
Apple
Eco-nomical: Homemade Gifts -- Instructables Mentioned on NPR's Weekend Edition Sunday With the arrival of Thanksgiving, the holiday shopping season is expected to get into high gear. But the poor economy...
Instructables in the New York Times - In a Highly Complex World, Innovation From the Top Down USER-GENERATED content - from Wikipedia to YouTube to open-source software - is generating waves of excitement...
