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O'Reilly - Safari Books Online - 9780596514006 - Web 2.0 Mashups and Niche Aggregators
Overview
Web aggregators select and present content culled from multiple
sources, playing an important taste-making and promotional role.
Larger aggregators are starting to compete with mainstream news
sources but a new class of niche and do-it-yourself aggregators are
organizing around specific interests. Niche aggregators harness the
power of the internet to build communities previously separated by
geography or institutional inertia. These micro-communities serve a
trend-setting role. Understanding their operation is critical for
those wanting to understand or predict cultural change and for
those who want to harness the power of the long tail by catering to
niches.
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