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2009 Presentation Files

• The Shape of Alpha  Aaron Cope
• Location-based (x)  Natasha Leger
• Translating Geo-Web Efficiency into Real-World Sustainability  Alex Oliver

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Become Location Enabled
at the 2010 O'Reilly Where 2.0 Conference

Early Registration Is Now Open

Situational awareness has become one of the essential analytics for our lives and our business. We take location-infused tools for granted and expect their help in guiding us to make more informed choices. From searching for the creme brulee street vendor to a new home; from H1N1 virus outbreaks to voting trends; from promising oil fields to disaster relief, location has never been more important.

And never has location awareness presented such disruption and opportunity. Microlocal and mobile search is upending traditional advertising and business strategy. Government datasets are becoming public, paving the way for citizens and professionals alike to take control of their health and environment, and for new businesses to take root.

Who is leading the charge to the situation awareness frontier? How are companies large and small jumping in to change the rules in midgame? And where is the money to be found in location intelligence?

Because there has been a dramatic increase in the number of products, companies, and people affected by the expansion of location technologies, Where 2.0 2010 will offer three distinct, simultaneous tracks:

• Application Dev/Consumer

  In two short years, your location has become a requisite feature. Gone are the days when one could easily slip away, or get lost. Advanced consumers now expect even their to-do list to know where they are. Location awareness has brought increased attention to new mapping data (and a big push towards 3D), new interfaces (such as augmented reality), and more data layers.

  Topics to be covered: Augmented Reality, 3D mapping, turn-by-turn navigation, open data, mobile apps, realtime geodata, social location

• Civic/Government/Enterprise

  It's not just consumers who have taken to the increased access to information. In a moment of crisis, responders will reach for what's at hand. Twitter and Google Maps have both been used to circulate emergency news. A similar pattern has happened in the enterprise. Products and services are being developed that take the best of the consumer world and shape it for large organizations.

  Topics to be covered: government data, enterprise mapping, emergency response

• Local/Marketing

  Mapping and location technologies have become so commonplace that they are starting to disrupt every industry, from the roving food trucks that update their fans via Twitter to augmented reality apps that tell you home prices. This track will look at how businesses are reacting to consumers' adoption of mapping and location-aware technologies.

  Topics to be covered: Twitter marketing, mayor deals, local SEM/SEO, food carts, reviews

Topics we'll be exploring at Where 2.0 2010 include:

• Mobile Trends and Devices
• Rich Analysis Tools
• Augmented Reality
• Temporal Information
• Government 2.0
• Machine Learning
• Crisis Mapping and Disease Awareness
• Local Search
• Cartography
• Geo Support in Web Application Frameworks
• GeoStack and GeoBrowsers
• Mapping APIs
• GeoTargeting
• Data Management
• Local Search and Advertising
• Protocols and Formats

Where 2.0 is one of the world's foremost events dedicated to exploring the technologies emerging in the geospatial industry. At Where 2.0, we expose the tools pushing the boundaries of the location frontier, track the emergence of new business models and services, and examine new sources of data and the platforms for collecting them.

Happening March 30-April 1, 2010 at the San Jose Marriott in San Jose, California, Where 2.0 brings together the people, projects, and issues building the new technological foundations and creating value in the location industry. Join with other developers, technologists, CTOs, researchers, geographers, academics, business developers, and entrepreneurs to debate and discuss what's viable now, and what's lurking just below the radar. Learn more about Where 2.0.

Location has become the oxygen for new applications, from start ups to nonprofits, to global powerhouses. Breathe deep at Where 2.0.

Important Dates

Standard registration begins February 9, 2010.