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See enclosed Discount Code in the Where 2.0 Brochure.

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2009 Presentation Files

• The Shape of Alpha  Aaron Cope
• Location-based (x)  Natasha Leger
• Translating Geo-Web Efficiency into Real-World Sustainability  Alex Oliver

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Put Location Awareness to Work at the O'Reilly Where 2.0 Conference

Early Registration Is Now Open

The first Web 2.0 innovations helped us make new connections on a global scale. The rise of location-aware tools, linked with the growing ubiquity of real-time, social, and mobile, is swinging the pendulum back to the human and local scale.

Location has permeated our collective wisdom, informing our online and in-person experiences, our business models, and our ability to change the world. Location information is a force for both opportunity and disruption, ready to explode our assumptions about the limits of the internet operating system.

The dramatic increase in the number of products, companies, and people affected by the expansion of location technologies has shaped the 2010 edition of Where 2.0 into three distinct, simultaneous tracks:

• Application Development for Consumers

  Advanced consumers now expect location to be a requisite feature, helping us to make more informed choices, from a new home purchase to following our favorite food cart. Some ignore location at their peril, but savvy companies are already leveraging location information to engage customers via new mapping data, augmented reality, and relevant data layers.

• Civic/Government and Enterprise Innovations

  It's not just consumers who have taken to the increased access to information. Public institutions and organizations are finally becoming significant players on the location stage along all points of the global-local axis, from facilitating Haitian earthquake relief efforts to designing efficient power grids.

  Meanwhile, corporate behemoths are taking the "location is everywhere" mantra to new heights. Apple, with its recent geo acquisitions and overtures to Microsoft, is positioned to compete head-on with Google for location domination. Wall Street has started integrating geodata into its business intelligence applications.

• Local and Marketing Opportunities and Models

  Mass consumer adoption of mapping and location-aware technologies has inspired restaurants and Main Street merchants to use tools like foursquare and Yelp to drive new traffic. Smartphones and other devices equipped with mapping apps are forcing stand-alone navigational devices—and their business model—into obsolescence.

How will the location ecosystem shake out as the big corporate rivalries heat up? Are mind-bending tools like augmented reality and 3D mapping delivering on their potential? What unconventional ideas are connecting the dots of location with mobile, social, and real-time—the other pillars of Web 2.0—to create the next generation of killer apps, services, and devices? Are local search and advertising really making money, even in this down economy?

Mission-critical technologies. Ideas that matter. Industry-shaping trends. Really smart people. Join us at the 2010 O'Reilly Where 2.0 Conference, the epicenter of the geolocation conversation.

Happening March 30-April 1, 2010 at the San Jose Marriott in San Jose, California, Where 2.0 brings together the people, projects, and issues building the new technological foundations and creating value in the location industry. Developers, technologists, CTOs, researchers, geographers, academics, business developers, and entrepreneurs come together to debate what's viable now, and what's lurking just below the radar. Learn more about Where 2.0.

Important Dates

The early registration discount expires on February 8, 2010.