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Allison Gillespie commented on Ignite TOC

Ignite is always fun to watch so im really looking forward to seeing it at TOC this year!

Mark J. Levitt commented on Arianna Huffington

HuffPo definitely “gets it.” I loved the Web 2.0 Expo Twitter coverage they assembled (www.huffingtonpost.com/2009...) last Fall.

TOC Brochure

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See enclosed Discount Code in the TOC 2010 Brochure.

TOC Kudos

"With more attendees than last year, TOC honed in on the pulse of web publishing, beating steadily and heartily, as ever." —Marisa Peacock, CMS Wire

"What a great conference. TOC was the perfect mix of big picture and focused tech. Thanks for an inspiring three days." —DC Denison, The Boston Globe

"The O'Reilly #TOC conference is great. If you want to discuss business-as-usual, go to another conference. This one is about the future!" —Michael Hyatt on Twitter, President & CEO of Thomas Nelson

"I continue to believe that there’s no better place than TOC for publishers to make sense of the changing face of the industry." —Kirk Biglione, kirkbiglione.com

"...crucial intelligence about eBooks, social networking, eReaders, and the future of publishing." —Jason Boog, GalleyCat

"With all the bad news permeating the publishing world, it will be a welcome change to be immersed in the technology and the vision of people focused on future of publishing." —Mike Rankin, Publicious.net

"I love everything O'Reilly does (I was just reminiscing about one of their early books) and will be attending most of Tools of Change....It's a big agenda, the timing is right, and I will certainly be filing a report or two from this conference." —Levi Asher, Literary Kicks

"TOC has quickly become the leading conference on publishing technology; it has filled the hole left by the demise of the lamented Seybold conferences." —Bill Rosenblatt, Copyright and Technology

"While the economy is bad and companies everywhere are looking to cut expenses, TOC is one of those events that’s just too important for publishers to miss." —Kirk Biglione, MediaLoper

"The quality of the presentations was excellent—I can't remember the last time I went to an event where the standard was so consistently high." —George Walkley, Life as a beta geek

"What impressed me the most about this conference was the clear sense of purpose...and the strong point of view..." —David Stack, Digital Media

"Once again, O'Reilly's TOC is exceeding my expectations." —Bob Pritchett

"If you're interested in the future of publishing, TOC is the place to be." —Bob Pritchett

The New How Sample Chapter

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TOC 2009 Video

Be Part of the Publishing Evolution

By some estimates, in less than two years more people will connect to the Web using a mobile device than traditional fixed broadband. Immediate worldwide digital distribution with a built-in payment system means enormous opportunity for content creators, aggregators, filters, curators, retailers, and of course readers. But the challenges loom large: competition from nimble startups who needn't carry the costs of legacy businesses; uncertain and untested business models; the need to stand out not just among other books on a shelf, but amid the growing universe of rich digital multimedia content billions of people around the world will soon carry with them all the time.

The accompanying changes in tools and technology are important, but so are the cultural, organizational, legal, and other structural changes that are already happening. The O'Reilly Tools of Change for Publishing Conference, happening February 22-24, 2010 at the Marriott Marquis Time Square in New York City, will help you navigate these changes and understand how to apply them to your business or organization. You'll also have the opportunity to participate in conversations that are shaping that future as often as they are describing it.

The ideas and stories that books have long spread still matter. Join us at TOC 2010 to explore what the profound changes underway mean to how those ideas and stories will spread in a world that will soon be connected as never before. Learn more about TOC.

Topics and Themes for TOC 2010

The Mobile Web
Evolving business models in publishing
The lowering of geographic boundaries in digital distribution
What readers want
Rethinking how to do the "job" of a book
Emerging standards for content delivery, discovery, and distribution
Case studies from those trying (and sometimes failing) new models
Tools and techniques for a digital-centric workflow
Selling and merchandising in a digital marketplace
Financial modeling for digital products
Emerging models for inventory management
Understanding the impact of free content on paid sales

New for 2010: Ignite TOC

If you had five minutes on stage what would you say? What if you were only allotted 20 slides and they rotated automatically after 15 seconds? Would you pitch a project? Introduce a service? Teach a hack? We're going to find out when we try our first Ignite event at TOC 2010.

Join us Tuesday afternoon for this series of high-energy "speed presentations" hosted by Brady Forrest. If you can't picture what it would be like, check out the Scott Berkun's session, How and Why to Give an Ignite Talk and Tim O'Reilly's Ignite Sebastopol session.

Famed computer scientist Alan Kay once said, "The best way to predict the future is to invent it." The fourth annual O'Reilly TOC Conference is your opportunity to join those inventing the future of publishing.

Link | 01/19/2010 7:04pm EST

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