| CARVIEW |
Design to Sell: Use Microsoft® Publisher to Plan, Write and Design Great Marketing Pieces
By: Roger C. Parker
Publisher: Microsoft Press
Pub. Date: March 15, 2006
Print ISBN-13: 978-0-7356-2260-9
Print ISBN-10: 0-7356-2260-4
Pages in Print Edition: 288
Subscriber Rating:
[0 Ratings]
Overview
Top Sellers in this Category
Windows 7: The Missing Manual
by David Pogue
Excel® 2010 Bible
by John Walkenbach
Pro C# 2010 and the .NET 4 Platform
by Andrew Troelsen
Pro ASP.NET MVC 3 Framework, Third Edition
by Adam Freeman; Steven Sanderson
Not a designer? Don’t have a big marketing budget? Now you can design effective marketing materials yourself with this guide written by best-selling author and design expert Roger C. Parker. This one-stop guide to marketing gives you the basics for creating effective messages and step-by-step instruction for using Publisher 2003 to design compelling, easy-to-read marketing materials that deliver your message successfully.
Even if you’re not a designer or you have no marketing experience, you’ll get expert advice and learn how to: • Develop a market empathy, think like your market, and solve their problems using their language • Format your message so it’s attractive and easy to read—by taking a crash course in graphic design • Save time and money by using Publisher to create several different types of effective marketing pieces—including postcards to promote your business and newsletters that keep you in touch with your customers • Use techniques for quickly harnessing powerful Publisher capabilities • Do it right from the start and avoid common pitfalls and design mistakes
Each chapter includes an interactive exercise as well as review questions with answers on the author’s companion Web site. Also on the Web site are downloadable worksheets and templates, more illustrations of the projects in the book, additional before-and-after project makeovers, and other resources.
Subscriber Reviews
Average Rating: 
Based on 0 Ratings
No Subscribers have provided a review for this book.
Browse Similar Topics
Top Level Categories:
Digital Media
Product
Vendor
Sub-Categories:
Digital Media > Graphic Design
Product > Publisher
Vendor > Microsoft
Some information on this page was provided using data from Amazon.com®. View at Amazon >
Extras
The publisher has provided additional content related to this title.
Description | Content |
|---|---|
These links have been provided by the publisher. |
About Safari Books Online •
Terms of Service •
Gift Subscriptions •
Privacy Policy •
Contact Us •
Corporate Licenses •
Help •
Accessibility |
Copyright 2011Safari Books Online. All rights reserved.