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Schedule: Full Listing: Where 2.0 Conference 2009 - O'Reilly Conferences, May 19 - 21, 2009, San Jose, CA
Tuesday, 05/19/2009
Tuesday, 05/19/2009
Tuesday, 05/19/2009
Tuesday, 05/19/2009
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Tuesday, 05/19/2009
Tuesday, 05/19/2009
Tuesday, 05/19/2009
Wednesday, 05/20/2009
Wednesday, 05/20/2009
Wednesday, 05/20/2009
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Wednesday, 05/20/2009
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Wednesday, 05/20/2009
Wednesday, 05/20/2009
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Thursday, 05/21/2009
Thursday, 05/21/2009
Thursday, 05/21/2009
Thursday, 05/21/2009
Thursday, 05/21/2009
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Thursday, 05/21/2009
Thursday, 05/21/2009
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Thursday, 05/21/2009
Thursday, 05/21/2009
Thursday, 05/21/2009
Thursday, 05/21/2009
Thursday, 05/21/2009
Thursday, 05/21/2009
Thursday, 05/21/2009
Thursday, 05/21/2009
Thursday, 05/21/2009
Thursday, 05/21/2009
Thursday, 05/21/2009
Platinum Sponsors
Gold Sponsors
Silver Sponsors
Lanyard Sponsor
Launch Pad Sponsor
Workshop Sponsors
Sponsorship Opportunities
For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at yromaine@oreilly.com
Download the Where 2.0 Sponsor/Exhibitor Prospectus
Media Partner Opportunities
Download the Media & Promotional Partner Brochure (PDF) for information on trade opportunities with O'Reilly conferences or contact mediapartners@ oreilly.com
Press and Media
For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com
Where 2.0 Newsletter
To stay abreast of conference news and to receive email notification when registration opens, please sign up for the Where 2.0 Conference newsletter (login required)
Where 2.0 Ideas
Have an idea for Where to share? Tell us!
Contact Us
View a complete list of Where 2.0 contacts
Where 2.0 2009 Schedule: Full Listing
Below are the confirmed and scheduled talks at Where 2.0 2009 (schedule subject to change).
Customize Your Own Schedule
Create your own Where 2.0 schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.
Schedule views
Tuesday, 05/19/2009
9:00am
Location: Regency Ballroom #1
Andrew Turner (FortiusOne),
Evan 'Rabble' Henshaw-Plath (entp.com)
You can add maps to your site in minutes with Microsoft, Google's, Mapquest, or Yahoo's APIs. However, there's more to geo than just maps or the big guy's APIs. Learn how and when to use geocoding, reverse-geocoding, place names and other services that you've never hear of before.
Read more.
Location: California
Daniel Chu (Google, Inc.),
Chris Conway (Trulia, Inc.),
Mark Taylor (Weather Decision Technologies / iMap),
Robert Fritchie (Weather Decision Technologies)
A mapping API is a critical business tool, empowering you to organize and display your organization's data for use by employees and customers, and it's crucial to choose a solution that meets your needs.
Read more.
Location: Gold
Lynda Sharkey (Autodesk)
Workshop focused on the data and technologies needed to build detailed 3D City Models that can be used for urban design and planning, economic development, sustainable design, envirnomental simulation, tourism and event coordination.
Read more.
Location: Regency Ballroom #2
Justin Deoliveira (OpenGeo),
Sophia Parafina (OpenGeo)
The OpenGeo stack provides an easy to use and flexible technology for building web mapping solutions. This workshop provides a hands-on overview of the OpenGeo technology stack which is comprised of GeoServer, GeoWebCache, and OpenLayers.
Read more.
10:15am
Tuesday, 05/19/2009
Location: Market Street Foyer
Morning Break
(30m)
10:45am
Location: Regency Ballroom #1
Andrew Turner (FortiusOne),
Evan 'Rabble' Henshaw-Plath (entp.com)
Having leading edge features and capabilities are great, but if you can't get data into your system, or users can take their data out then it's a dead end. This workshop will cover popular formats, services, and interfaces that are emergent and upcoming in the Where2.0 space.
Read more.
Location: California
Marc Naddell (NAVTEQ),
Uday Keshavdas (Intel)
NAVTEQ Network For Developers (NN4D) is the global community dedicated to Location developers. Come see how developers are succeeding with new NAVTEQ content, map data and APIs. Let NN4D technical and business support teams help you learn, build, and showcase your apps. Learn about specific “channels” to market through NN4D.
Read more.
Location: Gold
Bruce Daniel (Cartifact)
35 years ago the term "information overload" was introduced... and now we have the ability to plot all that information on a map! How can we do it? How can we design maps to be a medium for information synthesis instead of information overload?
Read more.
Location: Regency Ballroom #2
Paul Ramsey (OpenGeo),
Mike Pumphrey (OpenGeo)
OpenGIS spatial databases, such as PostGIS, SQL Server Spatial and Oracle Spatial, can add geoprocessing and spatial query processing to applications in the GeoWeb. We will show how spatial SQL can power REST geoprocessing, Google Maps apps, and KML, and get students up to speed with the basics of this powerful tool.
Read more.
12:00pm
Tuesday, 05/19/2009
Location: Market Street Foyer
Lunch
(1h 15m)
1:15pm
Location: Regency Ballroom #1
Michal Migurski (Stamen Design),
Shawn Allen (Stamen Design),
Josh Livni (Umbrella Consulting),
Dane Springmeyer (Freelance Consultant)
Designers and developers are advancing the state of online mapmaking at a dizzying pace. The introduction of global slippy maps in 2005 represented a new era of interactivity and sophistication in geographic user interfaces. Are we on the cusp of another such leap? Stamen says yes, and shows what new work and new advances are being made to push the envelope still further.
Read more.
Location: Gold
Duane Nickull (Adobe Systems),
Bess Ho (Silicon Valley Web Builder),
Andreas Falley (Synchrodipity),
Rev. Dan Tripp (a2sg.com)
This is a hands on lab where students will learn how to use Adobe's open source Flex and AIR compilers to build interactive flash based maps. The lab will include a brief intro to Flex and AIR followed by mostly spending time coding. No prior experience is necessary and all skill levels are encouraged to attend.
Read more.
Location: Regency Ballroom #2
Marc Lindsey (LB3)
In this 1 hour 15 minute workshop, Marc Lindsey and Joaquin Gamboa will examine the scattered framework of U.S. statutory and case law to provide guidance to location tracking application and product developers.
Read more.
2:30pm
Tuesday, 05/19/2009
Location: Market Street Foyer
Afternoon Break
(30m)
3:00pm
Location: Regency Ballroom #1
Frank Taylor (Google Earth Blog)
Google Earth provides a visualization platform for sharing geospatial information that is both deep with data and imagery, but also rich in terms of functionality. This session will demonstrate cutting edge applications, discuss the availability of developer resources, and will even describe tools available to use the platform without coding.
Read more.
Location: Gold
Mark Hansen (UCLA)
As a technical problem, map making has never been easier. As an approach to visualization or even data analysis, however, the story rarely ends with attaching “placemarks,” specifying paths or defining regions over some territory.
Read more.
Location: Regency Ballroom #2
Ryan Sarver (Skyhook Wireless)
Location aware websites, applications and devices can provide users with rich social connectivity, useful content, efficient movement around their environment, highly targeted advertising, and more. We will discuss the new W3C Geolocation API, location-aware browsers and other available tools that can add location to websites and applications.
Read more.
4:30pm
Location: Regency Ballroom #1
Alex Oliver (Igloo Studios)
Sketchup, Google's free tool, has been used to render millions of buildings. However it can be much more powerful when you add in location data. This course explores leveraging that data in design using Google Earth, Google SketchUp and the Google 3D Warehouse.
Read more.
Location: Gold
Mano Marks (Google, Inc. )
This workshop will be a heads-first dive into advanced KML techniques and best practices for developing complex, engaging and data-dense maps for Google Earth.
Read more.
Location: Regency Ballroom #2
Dave Johnson (Nitobi)
Combining the web and geo location in smart phones is one most powerful technology combinations in software development today. Moving your web application to a mobile device is quick and easy using open source web technologies. Learn how to move your web app to the modern smart phone.
Read more.
7:00pm
Location: Regency Ballroom
The geo space is too big to fit into two days of stage time. So returning for the second year is Ignite Where and Launchpad. We’re going to give startups 5 minutes to show their new products—no slides, demoes only. We’re also going to have a series of fast-paced Ignite talks. Each will be 20 slides that advance automatically after 15 seconds.
Read more.
8:00pm
Location: California
How can we leverage public/private partnerships to achieve Gov 2.0?
Read more.
Wednesday, 05/20/2009
9:00am
Brady Forrest (O'Reilly Media, Inc.)
Opening remarks by Program Chair, Brady Forrest.
Read more.
9:10am
Alex "Sandy" Pentland (MIT and Sense Networks)
You can't manage what you can't measure...and unfortunately 80% of your businesses' highest-value communication is face-to-face, so you usually don't even know it is happening. But things have changed, and now you *can* see the entire pattern of communication in your company, and the result can be dramatic increases in productivity and creative output.
Read more.
9:35am
Sean Maday (United States Air Force)
Every hardware and software solution being developed to catalog, warehouse, and display geospatially relevant information likely has a pertinent military or intelligence application. From location aware cell phone applications to geostacking and immersive imagery, the defense and intelligence communities may be viable secondary and tertiary markets for established corporate and consumer products.
Read more.
9:50am
Steven Lee (Google, Inc.),
Lior Ron (Google, Inc. )
As geo-location tools like Google Latitude and map-creation programs like Google Map Maker become more prevalent on desktop and mobile devices, people are no longer just consumers of location information. Rather, they have the opportunity to become local mapping experts, contributing information about places and about themselves that make online maps better for everyone.
Read more.
10:15am
Wednesday, 05/20/2009
Location: Imperial Ballroom - Exhibit Hall
Morning Break
(45m)
11:00am
Michael Halbherr (Nokia),
Christof Hellmis (Nokia gate5 GmbH)
The largest manufacturer of phones owns the largest geodata provider and has been busy building geo-aware web apps on Ovi. Michael will share their latest thinking.
Read more.
11:15am
Denice Ross (Greater New Orleans Community Data Center),
James Fee (RSP Architects)
With federal statistics unable to track New Orleans' repopulation post-Katrina, a local nonprofit identified an alternative source of data - households actively receiving mail - and delivered it in an easy-to-use geovisualization tool. The result is timely, small-area geospatial information being used to support decision-making at all levels.
Read more.
11:30am
Tyler Bell (Yahoo! Inc.)
Open Location is an convenient term that aptly describes an emerging trend apparent in the geo sector: the increasing availability and openness of the core data and tools used to represent, analyze, and visualize geo- and geo-informed data. This talk provides an overview, highlights why it acts as a healthy crucible for the industry, and details contributions from the Yahoo! Geo Technologies team
Read more.
11:45am
Brandon Martin-Anderson (Urban Mapping)
This session will look at different ways that mapmakers have attempted to
squeeze all sorts of four-dimensional data onto maps, from the
oscillations of transit systems to the shifting landscape of relative
distances within a city throughout the day, from the movements of
armies in battle to the dance of a collegiate housing shuffle.
Read more.
12:00pm
Wednesday, 05/20/2009
Lunch / Ovi Maps Developer Session Sponsored by Nokia (see Events page for more information)
(1h 30m)
1:30pm
Danny Sullivan (Search Engine Land)
As local search continues to grow, so do issues on how we represent the real work virtually. Should Google allow individuals to block their homes from Street View? How do you balance listing brick-and-mortar stores along with virtual outlets? Do we need a master control panel to clear location tracking from all our apps – and what they’ve stored on their servers?
Read more.
1:45pm
Mark Law (MapQuest)
MapQuest has moved beyond maps and directions into a location-centric user experience with an emphasis on a hyperlocal strategy. Learn actual stats and behaviors of users, best practices for building a local network and how local data supplements a mapping experience. See the value of hyperlocal content strategy within the .com to mobile experience.
Read more.
2:00pm
Jeff Holden (Pelago, Inc.)
People vote with their feet and there is substantial information contained in human activity in the real world. Previously, that data was inaccessible, but thanks to LBS we can capture, in digital form, the places people go. This data set is the real-world analog of a clickstream on the Web; call it a “footstream.” Tapping the footstream will completely alter the mobile experience as we know it.
Read more.
2:10pm
Anthony Fassero (earthmine, inc)
Wild Style City transforms the urban environment into a canvas that anyone can modify with a palette of interactive geo-tagging tools. It is a virtual world built on top of 3D street level imagery and annotated by users, creating a unique artistic sub-culture based on real urban environments.
Read more.
2:15pm
John Zelek (University of Waterloo)
Sensory substitution is the replacement of one’s sensory input (vision, hearing, touch, taste or smell) by another, while preserving some of the key functions of the original sense. We have developed navigation devices for people with visual and cognitive impairments. The wearable tactile devices convey gps global information as well as local map information sensed by a camera.
Read more.
2:30pm
Greg Skibiski (Sense Networks)
As we move to and from places in a city, we generate ambient strands of data that can be collected by positioning technologies, like GPS and Wifi, and analyzed with advanced machine learning. Using 3D rendering from Skyrails, people's collective movements within the city ultimately creates a unique links between places. These links create a city's unique DNA just waiting to be decoded.
Read more.
2:45pm
Jack Dangermond (ESRI)
GIS helps businesses and organizations leverage authoritative data and easily deliver it to decision makers in ways that are intuitive and fit into their existing decision making processes. GIS is used for asset/data management, planning and analysis, business operations, and situational awareness.
Read more.
3:05pm
Danny Sullivan (Search Engine Land),
Tyler Bell (Yahoo! Inc.),
Michael Halbherr (Nokia),
Marc Prioleau (CloudMade),
Mark Law (MapQuest)
All of our beautiful geodata has to be paid for somehow. The convential wisdom is that on main way will be through search. Search expert Danny Sullivan will share his thinking on the latest advances across all of the search engines.
Read more.
3:30pm
Wednesday, 05/20/2009
Location: Imperial Ballroom - Exhibit Hall
Afternoon Break - Sponsored by First American Spatial Solutions
(45m)
4:15pm
Matthew Ericson (New York Times)
One of the most enduring symbols of the past several presidential elections has been the red-state, blue-state map of America. Each election night, millions of eyeballs have been tuned to news Web sites and television networks, waiting for the map to start filling in.
Read more.
4:30pm
Bruce Hall (Velodyne Acoustics, Inc.),
Rick Yoder (Velodyne Lidar)
Velodyne’s Lidar sensor approaches Lidar imaging in a whole new way. Unlike traditional single laser sensors that provide a trickle of data, the Velodyne sensor uses 64 lasers to provide a comparable flood. This session gives a brief background of Velodyne and shows its new sensor, called the HDL-64E, in action.
Read more.
4:45pm
Alec Berntson (Microsoft Corporation)
When you create a location-aware application, ever notice how much of your time and effort is spent focusing on where your application gets its location data? Windows 7 makes it easy to enable any application to answer the question, “Where am I?”. This presentation will show you how Windows 7 will enable the next big wave of location-aware applications.
Read more.
4:55pm
Raven Zachary (raven.me),
Mok Oh (EveryScape Inc.),
Will Carter (Nokia Research Center Hollywood),
Ori Inbar (Ogmento),
Anthony Fassero (earthmine, inc)
Mobile devices with location-based services and always-on data services are making it easier to bridge the virtual and physical worlds into a single, shared space. What was once a distant vision of augmented reality is starting to take shape on a new class of smartphones, including the Apple iPhone and Google Android. This session covers today's offerings that merge physical and virtual spaces.
Read more.
5:20pm
John Geraci (DIYcity)
Our cities today are outdated models of inefficiency, consisting of centralized, top-down and non-participatory services and infrastructures. The results are spiraling city deficits, ballooning bureaucracy, and an inability to pay for basic services, paired with problems of wasted resources, scarcity and redundancies.
Read more.
5:35pm
Eric Horvitz (Microsoft Research)
Location is central in the lives of people, and will play an increasingly important role in context-sensitive services that consider the preferences, goals, and activities of people. I will discuss the promise of machine learning and reasoning about location to deliver such services, touching on several directions and opportunities.
Read more.
6:00pm
Location: Imperial Ballroom - Exhibit Hall
Where 2.0’s Exhibit Hall will showcase state-of-the-art systems, apps, and services in the location space. Mingle with fellow conference participants at the Exhibit Hall Reception and see from exhibitors and sponsors what location-aware technologies have to offer.
Read more.
7:00pm
Location: Market Street Foyer
Where Fair projects will be selected from research, academia, and yet-to-be-discovered entrepreneurs. The Where Fair complements the Conference’s Exhibit Hall that showcases state-of-the-art systems, apps, and services in the location space.
Read more.
8:00pm
Location: California
Moderated by: Christopher Osborne
A meetup for all those working on or interested in transit innovation. Discussing successful examples like traincheck.com, approaches to releasing transport data, multi-modal routing and a good dose of train spotting.
Read more.
8:30pm
Location: Regency Ballroom
After the Where Faire, join Catherine Burton and Schuyler Erle for an hour of fun and fast paced geo-related trivia game. In the pub tradition, there will be teams, booze, and prizes.
Read more.
Thursday, 05/21/2009
9:00am
Brady Forrest (O'Reilly Media, Inc.)
Opening remarks by Program Chair, Brady Forrest.
Read more.
9:05am
Dan Gillmor (Arizona State University's Cronkite School of Journalism & Mass Communication)
Journalists have always known the importance of location; hence datelines on stories. But journalism has been relatively slow to understand the potential of new tools - for media creation and consumption - that expand the information ecosystem.
Read more.
9:20am
Steve Coast (OpenStreetMap)
Ever present location awareness (GeoContext) is nearly with us, but it's going to be so much deeper. Today your phone will dial down the ringtone if it knows you're at work, but what will tomorrows high-fidelity ubiquitous location bring us? Today we cannot imagine a text box without spell check or apps without online features, what will we expect from tomorrows location aware - dependent - cloud?
Read more.
9:35am
Rebecca Moore (Google)
Indians in the Amazon rainforest are now using Google Earth to protect their lands from illegal logging, to plan for their future and to share their rich history and culture with the world. How will the Geoweb change and evolve as indigenous peoples begin to participate?
Read more.
9:45am
Michal Migurski (Stamen Design)
There's a gold mine of historical information to be found in old maps, from long-gone railroads, records of land ownership, to past practices in cartography and design. See how this material can be discovered, digitized, and referenced to modern maps to create dynamic, layered, comparative modern browsers of historical geography using the city of Oakland, CA as an example.
Read more.
10:00am
Natasha Leger (LBx Journal)
Location-based (x) (LBx) is the recognition that all products and services are connected to location, whether they have to do with supply chain, transportation costs, distribution, inventory, asset management, proximity to the customer, or the performance of the product or service in various marketing. What is the (x) variable to you?
Read more.
10:15am
Thursday, 05/21/2009
Location: Imperial Ballroom - Exhibit Hall
Morning Break
(45m)
11:00am
Alex Oliver (Igloo Studios)
The AEC industry suffers from a relative lack of location-based technology development that is accessible to the everyday builder or architect. We all know it is commonplace in the Tech industry to have consumer focused websites displaying geo-tagged photos, location-based tweets, and GPS enabled map-mashups, all that make life easier, more efficient, or just plain fun
Read more.
11:15am
Andrew Turner (FortiusOne),
Rachel Weidinger (Common Knowledge),
Marnie Webb (TechSoup Global),
Hillary Hartley (NIC Inc.)
In a sustainable world, with stronger ties to locality, what role should the geospatial web play? This panel will scan the bleeding edge of location-based tech projects, critiques them on social and sustainable factors, and pushes them to do more to help people connect locally. We'll promote the best ones, and publish ideas and to-do requests for all.
Read more.
11:40am
Rob Shanks (ESRI)
ArcGIS can be used as a system for finding, sharing, and using GIS content across the Web. With ArcGIS Online, users can search for maps published by ESRI users, upload maps and register online map services, organize and control access to the maps they share, and create and save Web maps as items for others to share, discover, and use.
Read more.
11:45am
Perry Evans (Local Matters, Inc.)
Highly targeted advertising and promotion is an intuitively logical and appealing business model for location based services/apps. So why, after more than a decade of chasing this long tail of valuable advertising inventory is the evidence is always anecdotal and spotty, and not statistically significant or scaled?
Read more.
12:00pm
Thursday, 05/21/2009
Location: Imperial Ballroom - Exhibit Hall
Lunch
(1h 30m)
1:30pm
Bruce Daniel (Cartifact)
An exploration of how purely visual maps have been part of describing "Where" from earliest times through today's online and mobile mapping platforms.
Read more.
1:45pm
Aaron Cope (Flickr)
If all of Flickr's 100+ million geotagged photos were plotted on a map would there be enough data to generate a mostly accurate contour of that place? Not a perfect representation, perhaps, but something more fine-grained than a bounding box. It turns out there is.
Read more.
2:00pm
Mat Honan (Wired magazine),
Nihal Mehta (Buzzd),
Dennis Crowley (foursquare),
Martin May (Brightkite),
Jeff Holden (Pelago, Inc.)
An exploration of the evolution of location-based social networking and how location-based applications will impact the way everyday users interact with the friends and find nearby venues and events. Includes several founders of past and current location-based social networks, including Brightkite, Buzzd, Dodgeball and Moximity.
Read more.
2:25pm
Jeffrey Martin (360 Cities),
David Martin (360 Cities)
360Cities.net promotes geo-mapped, immersive imagery produced by skilled VR photographers from around the world. At present with 120 cities and cca 10,000 images, the network utilizes advances in hardware and software to leverage the rise of awareness of the geoweb to support this growth, and increasingly to automate the process of publishing panoramic photography from around the world.
Read more.
2:35pm
Ted Morgan (Skyhook Wireless)
There has been an explosion of location based applications on mobile devices in the past year thanks to the opening of app stores and more advanced devices. Morgan will report on the growth and variety of location applications available today as well as how often they are being used and where.
Read more.
2:50pm
Andrew Turner (FortiusOne)
The GeoWeb has been growing to allow users to easily
find, and store, geospatial data. However, enterprise and small
business are beginning to raise questions on the terms of use and
privacy of these services - but want to make use of these compelling
visualization and analysis tools.
Read more.
3:00pm
John Frank (MetaCarta, Inc.),
John Seratt (MetaCarta)
The US has just launched the largest public works project ever. How can you watch it unfolding across the nation? Look at the shovel-ready projects near you, and understand the nearby news and Web content that MetaCarta automatically associates with places.
Read more.
3:15pm
Thursday, 05/21/2009
Location: Imperial Ballroom - Exhibit Hall
Afternoon Break
(45m)
4:00pm
Mari Maeda (DARPA),
Samuel Earp (Multisensor Sciences)
This talk describes a highly successful map-based application that is used by soldiers in Iraq for collecting and sharing information on people, places and events. The system, called TIGR - Tactical Ground Reporting System - was developed by DARPA, Pentagon's R&D agency to meet an information gap unique to counter-insurgency warfare. An overview of developmental challenges will be reviewed.
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4:15pm
Jubal Harpster (CH2M HILL)
This presentation will decribe The Bill & Melinda Gates Foundation recently awarded a grant to the Consultative Group on Agricultural Research (CGIAR), in partnership with CH2M HILL and ITC, to develop a geospatial technology program to aid farmers in sub-Saharan Africa.
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4:30pm
4:40pm
Chris Spurgeon (spurgeonworld.com)
As the moon and planets went from being objects of wonder in the sky to actual destinations, space scientists have been forced to devise increasingly complex coordinate and mapping systems for the heavens. History of science and technology junkie Chris Spurgeon gives a fun-filled overview of some of the techniques we use to find our way in space.
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