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Mobile Conference: InsideMobile
Learn the ins and outs of mobile programming, design and business at InsideMobile, co-presented by O'Reilly and 360conferences
What will I learn? | About this event | Who should attend? | What's Included? | Sessions | Speakers
This Conference has Concluded
The two sessions were presented live during July 2010.
Schedule
July 26, 2009 and July 27, 2009
This 2-day workshop runs from 8am - 5pm each day.
Location
eBay Conference Center
2161 North First Street
San Jose, CA 95131
Learn what it takes to build applications using the top mobile platforms, including iPhone, BlackBerry, Windows Mobile, Android, Palm webOS, and Symbian in this focused event. You'll discover the strengths and quirks of each platform, and get a chance to network with established mobile developers.
What will I learn?
- Get the basics of developing on major mobile platforms such as iPhone, BlackBerry, Windows Mobile, Android, Palm webOS, and Symbian
- Learn how to develop for the small screen, and how to deal with other mobile platform eccentricities
- Discover ways to monetize mobile applications
- Know what it takes to develop for more than one platform at a time
- Become familiar with the tools you'll need to be a successful mobile developer
- Understand the differences among platforms and what makes each one unique
About this event

The mobile industry is exploding with dozens of smartphones and thousands of applications built on several, very distinct platforms. Now that BlackBerry, Windows Mobile, Android, Palm webOS, and Symbian are poised to give iPhone a run for its money, which is best for developing apps? The framework that's easiest to use? The one with the most innovative features? Or the platform most likely to give your app the greatest exposure?
InsideMobile will show you how to work with the top mobile platforms available today ? all in one exhilarating, extremely focused conference. If you already develop mobile apps and want to work with other platforms, or if you want to join the ranks of this growing sector, this is a must-attend event.
Who should attend?
- Mobile developers who want to learn about other mobile platforms
- Developers interested in building mobile apps
- Tech-savvy managers looking for the best mobile platform for their company's projects
- Mobile enthusiasts who want to build applications for their own use
- Business developers exploring ways to profit with mobile platforms
Sessions
Sunday | ||
8 a.m. - Noon | Palm Pre Basic App Workshop, Eric Marthinsen and Gary Smith | PhoneGap Training with the Experts, Rob Ellis and Brock Whitten |
1 - 5 p.m. | Palm Pre Advance Topics Workshop, Christian Sepulveda Ian McFarland | Designing Mobile Experiences, Brian Fling |
Monday | ||||
8:30-9:30 a.m. | Keynote | |||
9:40-10:40 a.m. | webOS: The Platform You Already Know, Eric Marthinsen and Gary Smith | What's Next? How Mobile is Changing Design, Brian Fling | Maxing Out Mobile: Persistence and Virtual Economies, Francisco Diaz-Mitoma | Building a Field Service Application with Android, Frank Ableson |
10:50-11:50 a.m. | Introduction to Intelligere Flash Lite Server,, Giorgio Natilli | Mobile Apps: Business Toolkit for the Manager, Romain David | Mobile Browsing Trends and Developments, Raj Singh | Intro to XMLVM, Arno Puder |
11:50 a.m.-1 p.m. | Lunch | |||
1-2 p.m. | Robust Networking and Analytics for Mobile Apps, Mahipal Raythattha | Mobile Widget Development, Maximiliano Firtman | Tap into the Growing iPhone and Android Market Using Your Web Development Skills, Jeff Haynie | Unifeye Platform for Mobile Augmented Reality, Noora Guldemond |
2:10-3:10 p.m. | iPhone Primer for Java Engineers, Gus Holcomb | Using Apps to Drive Multi-Platform Service Revenue, Alex Quilici | Symbian.org | Augmented Reality on Mobile Devices, Robert Rice |
3:20-4:20 p.m. | Keynote: Beyond the Tile, Phil Libin | |||
4:30-6 p.m. | Panel: Evolution of Mobile: Beyond
the Phone Panel: Monetization of Mobile: Show Me the Money |
Frank Ableson
Frank Ableson is an entrepreneur
with a passion for delivering innovative mobile and embedded
solutions. He has co-authored Unlocking Android, published by
Manning and he is the Mobile Editor for Linux Magazine.
Frank resides in northern New Jersey with his wife and five
children.
Eui-Suk Chung
Mr. Eui-Suk Chung is vice president of R&D; at Samsung
Mobile Communications Division. He leads the mobile enabling group
at the Samsung San Jose Lab with a primary focus on Open OS. As
one of the early smartphone proponents, Mr. Chung has led the
development on some of the most influential mobile phone products of
the smartphone generation. He led and successfully launched a number
of smartphone projects at Samsung including Blackjack for AT&T; and
Mirage for Europe. In 2008 he initiated the mobile enabling team,
spearheading innovation in the field of smartphones and third-party
developer APIs, including the Samsung Mobile
Innovator developer program. Before joining Samsung, Mr. Chung
developed his passion for mobile applications, and pioneered
development of advanced mobile applications from the early years of 3G
networks at a variety of leading companies including Ericsson, Brience
and Openwave. He has also been a strong supporter and active
participant in OMA and W3C.
Romain David
Romain David is a wireless professional with over nine years of
experience. He is currently director of mobile products at Lumos Labs Inc. Prior to joining
Lumos Labs in 2008, Romain worked at Apple, where he served as product
marketing manager for the iPhone. Prior to joining Apple, Romain
worked at France Telecom - Orange Group, where he served as product
manager and initiated the operator's first developer program for
mobile applications. Romain currently serves on the advisory board of
Lilikoi, Inc., the company behind the mobile survey platform
HaveASec.com.
Francisco Diaz-Mitoma
Francisco is a founder and vice‐president of strategy at Tonnect. Tonnect enables
mobile gaming services. The technology solution allows game developers
to focus on the content while Tonnect manages the community and
scaling infrastructure. Prior to founding Tonnect, Francisco
architected the Gladiator Framework for Titan Gaming Inc. He designed
a highly scalable, multi‐node game‐agnostic multiplayer framework to
seamlessly support PC titles such as Call of Duty 4, Team Fortress 2
and Counterstrike Source. Titan Gaming Inc. is a Sun Microsystems
Partner. Francisco has collaborated with various non‐profits including
Sonny Fox Consultants, an initiative by the former President of
Academy of Arts and Sciences, to execute ecoeducation strategies.
Rob Ellis
Rob Ellis is a software developer at Nitobi Inc. As one of the PhoneGap creators, Rob is focused on
trying to make mobile device application development easy and open. At
Nitobi, Rob is part of a team that makes Web applications easier to
use by building software that allows both developers and end-users be
more effective.
Maximiliano Firtman
Maximiliano Firtman is a developer focused in mobile and RIA
development. He is a professor in web and mobile technologies, and
founder of ITMaster Professional
Training. He is author of many books in Spanish, including Java
ME, ASP.NET, AJAX Professional Web 2.0 and he is working on a Flex 4
framework book. He is founder and manager of ARFUG (Argentina RIA &
Flex User Group), an official Adobe User Group covering many RIA
technologies, including AJAX, Flex, AIR and Silverlight. He is a Forum
Nokia Champion since 2006, a recognition program from Nokia for top
mobile developers worldwide, and he has developed many mobile
projects, such as MobileTinyURL.com and widgen.com.
Brian Fling
Brian Fling has been working in both the mobile and web industries for
close to a decade as an entrepreneur, consultant and employee. Brian
has worked with everyone from Fortune 50 brands to small startups,
helping them navigate and make the most of the mobile space. After
spending years working with well funded mobile companies that have
failed miserably, he has gained a unique perspective on the industry.
Avoiding the hype and jargon that plagues the business, Brian seeks to
educate people on the tried and true principles and techniques to
building cost effective mobile experiences. Brian is a frequent
speaker and author on the issues on mobile design, the mobile web and
mobile user experience. He was the primary author of the free dotMobi
Mobile Web Developer's Guide, downloaded thousands of times
over. He is currently writing a book for O'Reilly entitled Mobile
Design & Development due out later this year.
Noora Guldemond
Noora Guldemond joined metaio
GmbH in 2007, after which she was involved in the development of
metaio?s sales within Europe. Today, Noora is serving as business
development manager at the California office of metaio, Inc. where she
is responsible for Northern America.
Jeff Haynie
Jeff Haynie is co-founder and CEO of Appcelerator. He is a
long-time serial entrepreneur, technologist and blogger. Previously,
Jeff was co-founder and CTO of Vocalocity, a software provider in the
communications arena and before that, CTO of eHatchery, a digital
incubator and off-shoot of Bill Gross' idealab!. Jeff has worked on
numerous standard committees such as IETF and W3C, as well as a core
contributor to a number of important open source technologies,
including JBoss and OpenVXI. Jeff served with distinction in the U.S.
Navy and blogs at blog.jeffhaynie.us.
Gus Holcomb
Gus is a principal engineer with Twin Technologies where he is
responsible for architecting client's mobile applications, especially
for the iPhone. Originally grounded in Java, Gus made a successful
leap to iPhone development and has led projects to optimize data
retrieval for low bandwidth networks, coordinate design, engineering
and QA resources. He is also well versed in Web services, cloud
computing, and integrated social media.
Phil Libin
Phil Libin is CEO of Evernote.
He is an entrepreneur and executive who has led two Internet companies
from the very beginning to proven commercial success, and helped three
others through rapid growth. Prior to joining Evernote, Phil founded
and served as president of CoreStreet, currently one of the top
companies providing smart credential and identity management
technologies to governments and large corporations throughout the
world. Previously, Phil was founder and CEO of Engine 5, a leading
Boston-based Internet software development company acquired by
Vignette Corporation in early 2000, where he went on to serve as
principal architect and chief technologist for applications.
Eric Marthinsen
Eric Marthinsen is a software architect with over 12 years of
experience developing scalable
infrastructures for start-ups. He participates in all aspects of the
project, including setting
the vision and technical strategy, implementation, and operational
integration. He has
worked for companies like SmartPak Equine (online retail), Daily
Grommet (community
commerce), EthoSafe (content collection and analysis), and
ElderCareLink (metadata and
search). Prior to Agile
Commerce>, Eric was the Director of IT for Pile and Company
(consulting), Agency Compile (online directory), and 4CDs (online
retail).
Ian McFarland
Ian McFarland is a principal and vp technology at Pivotal Labs. Ian started
working with worldwide distributed hypertext systems in 1989, working
with Ted Nelson at Autodesk. He was on the launch team at HotWired,
and was one of the four people who by circumstance would determine
that banner ads would be 468x60. After HotWired, he founded Neo
Communication, a consultancy working with companies like IDG and Sony.
At Neo, he started doing Java development in 1995, developing the
first client-server application ever built in Java, as part of the
public launch of Java at SunWorld. He was Java Evangelist at Symantec
for VisualCaf?, and was senior director of technology at HSX.com,
before returning to consulting, and later writing Mastering Tomcat
Development for J. Wiley and Sons. He joined Friendster in 2004
as employee No. 4, becoming chief architect as the company grew from
120,000 to 6,000,000 users. Ian speaks frequently on the importance of
Agile, Rails and the Cloud, both from a business and a technical
perspective.
Giorgio Natili
Giorgio Natili is an Adobe community expert, a W3C member and was a
Forum Nokia Champion. He is head of his own company, GNStudio, which
has been operating in the Web development field for the past seven
years. He focuses on Adobe Flash, Fireworks, Dreamweaver, ColdFusion,
Flash Media Server, Flex and their integration, as well as
accessibility both in HTML and Flash. More recently his interests have
broadened to include developing mobile applications and e-learning
tools. He also works on various education initiatives to spread
awareness on accessibility issues, especially to Flash developers.
Arno Puder
Arno Puder is an associate
professor at the San Francisco State University. Prior to his current
position, he worked for AT&T; Labs Research and Deutsche Telekom AG.
His interests include middleware, ubiquitous computing, and
applications for sensor networks. He is one of the founders of the
Open Source CORBA implementation called MICO.
Alex Quilici
Alex Quilici joined YouMail as its CEO in
February 2007. Prior to that, he was the co-founder and CEO of
Quack.com, a voice portal company founded in July 1999 that was sold
to AOL in August 2000. After the AOL acquisition, he remained at AOL,
and was a key member of the team that led AOL's Voice Services
division to launch a set of successful voice services, including
AOLbyPhone, AOL Voicemail, and AOL Call Alert, that wound up with over
1 million paying subscribers and $50 million in annual revenue. He is
a board member of NeoEdge Networks, a strategic advisory board member
of Jefferson Partners, and a member of the Tech Coast Angels. He is
the holder of several voice-service related patents, and has written a
series of best-selling computer science textbooks.
Mahipal Raythattha
Mahipal is a founder and Chief Technology Officer at Tonnect, a mobile
networking platform for developers. Tonnect provides scaling and
cross-platform networking services, allowing developers to focus on
specific content and user experience. Mahipal brings the experience of
running PigLit, an iPhone app and game studio with a large catalog of
published apps. Before founding Tonnect, Mahipal contributed to
robotics research at NASA?s Jet Propulsion Laboratory, and he has 10
years of experience programming in various scientific and commercial
applications.
Robert Rice
Robert Rice is an author, technology entrepreneur, futurist, and a
recognized pioneer in mobile augmented reality. With more than 17
years of experience, he is a passionate innovator and is continually
seeking to advance the state-of-the-art of dynamic and interactive
technologies. Robert is the author of MMO Evolution and a
contributing author in Working through Synthetic Worlds.
Robert is the CEO of Neogence
Enterprises, chairman of the AR Consortium, and the executive
director of the National Institute of Virtual and Augmented Reality
and Simulations (NIVARS). Robert is the creator of the Immortal
Destiny Project and is the former publisher of Storm Riders Online.
His next book, Mirascape, is expected to be published in
2010.
Christian Sepulveda
Christian Sepulveda is a principal and vp business development at Pivotal Labs. From 2003-2005,
Christian was vice president of engineering at Nominum, a leading
provider of industry-leading network naming and addressing solutions.
Before joining Nominum, Christian was co-founder of the GaiaCom
Corporation, a New York-based consulting and software development
firm. He has worked in a diverse set of industries, from finance to
fashion, on both commercial software and internal IT applications.
Raj Singh
Raj Singh is a mobile industry veteran having worked in all aspects of
mobile over the past 10 years. Currently, Raj is vice president of
business development for Skyfire, a mobile browser that supports the
full Web including Flash 8, 9, Javascript and Quicktime. Most
recently, Raj was consulting with Dell Mobile assisting them with
their global SMS and WAP strategy. Prior to Dell, Raj co-founded
venture-funded Veeker, NBC?s mobile video citizen journalism service
and boot-strapped ToneThis, CNET?s top ringtone creation product. Raj
is a regular mobile writer and speaker including formal and guest
blogging for GotoMobile, O?Reilly Emerging Telephony and VisionMobile.
Raj has also made contributions to a number of mobile user and expert
groups including the JCP, MMA and the Bluetooth SIG. For more
information, please see www.rajansingh.com.
Gary Smith
Gary Smith is a veteran IT leader. Prior to Agile Commerce, Gary was the
CIO and VP of Technology for SmartPak Equine. At SmartPak, Gary helped
them achieve national recognition on the INC 500 list in 2005 and
2006. Under his leadership, the IT team was completing hundreds of
project per year with the lowest level of software defects in the
company's history. Before SmartPak Equine, Gary was a project manager
and architect with Sapient, where he developed critical
line-of-business applications for energy trading and risk management,
logistics, and financial services.
Brock Whitten
Brock Whitten is a creator of the open source PhoneGap project. Brock is passionate
about community-driven projects and cares about enriching the software
ecosystem. Brock is a software developer at Nitobi Inc. He speaks
regularly at conferences and is an advocate of open web standards.


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Call for Papers
InsideMobile has two goals:
1. Give developers an opportunity to get in-depth knowledge of
multiple mobile platforms. You'll walk away knowing which technology
works best for you.
2. Provide an open forum and networking event where developers can
engage in technology-agostic conversations. This way you can talk
about the general problems and frustrations of the space vs. the
individual technology.
If you have a session you'd like to present at InsideMobile, submit
the following information to info [at] 360conferences [dot] com
Name
Email
Blog URL
Twitter ID
Short biography and photo
Session title and description
Session track choose from:
- Designing for the Mobile Space
- Development Tips, Tricks and Stories
- Business Side of Mobile Development
- Hands-on Deep Dive
Session level (100-300; 100 is easy, 300 is advanced)
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