DEMO: The Launchpad for Emerging Technology

DEMO is where innovation meets acceleration.

It’s where ambition meets ignition. It’s where Show-and-Tell meets Show-Me-the-Money. DEMO is the one technology conference that can truly accelerate your business.

Unlike other trade shows and events, DEMO is all about products. It’s a level playing field. It’s a launching pad. This is where the world-wide press, decision-making investors and market-defining visionaries come together. And in this fusion is the pure power to soar.

What comes with a DEMO launch?
To be sure, $18,500 for the demonstrator package is a considerable investment. But when you consider the benefits, the exposure, and the venue, it's actually a very cost-effective one, here’s why:

Before the event:

• Our technical support begins weeks before the event with discussions and suggestions about A/V and equipment requirements, scheduled rehearsal times, mapped out deadlines and follow up to insure your company profile, stage times and equipment needs are all met.
• Pre-conference and on-site PR support, a complimentary PR Newswire "online news kit" and discussions before and on site at the event so that you can meet with the press people you want to talk to.
• Script reviews, suggestions and professional presentation coaching – before and during the event rehearsals.

At the event:

• The stage is yours and you have six minutes to tell the world about your product. The audience listening consists of early and late stage investors and corporate development officers from companies and firms such as: Deutsche Telekom AG, August Capital, Meakem Becker Venture Capital, First Round Capital, Allegis Capital, Motorola, Google, Hitachi America, Microsoft, Qualcomm, Symantec, UBS and NYSE. And press such as: The Wall Street Journal, The Economist, VentureBeat, Business Week, Forbes, ABC, eWeek, Read Write Web, Mashable and USA Today. And that’s just the people in the room; DEMO’s social media reach is huge. At our 2009 event more than 230,000 people, from 80 countries visited the DEMO Live page during the two days to ask questions, comment on each of the product demonstrations.

• "The Pavilion is where the real action of the conference takes place," says Executive Producer Chris Shipley. "Where attendees can speak one-on-one with the innovators behind the new technology products and where companies can dive deep into the inner workings of their products."

  For each demonstrating company, DEMO provides a standard kiosk, signage, profile in DEMO handbook and online, Internet connection, power, and furniture to ensure everyone has the same visibility. This keeps the attention laser focused on the products, not on the size of the booth, funding, or corporate backing.

  It also creates a perfect environment to network, research, and form meaningful and strategic relationships, and—yes—even close some deals. Here, investors and potential partners can get a close up look at the latest trend-setting technologies. It’s not just a place for more face time but for more eyes-on-the-product time. And as a result, who knows what partnerships may arise as demonstrators collaborate amongst themselves?

• There’s plenty of time for networking at DEMO, from our nightly cocktail receptions, to the famous Jam Session. As well as the recently added CEO & Dealmakers dinner where the CEO or founder from each presenting company has the opportunity to sit down over dinner and talk with the investors about what they are working on.

After the event:

• A fire hose of great media - For the demonstrating companies launching their new product innovation, the two days at DEMO leads to well over 200 million media impressions due to coverage of the show. Over 500 news articles and blog posts are published within days of the show. That’s unprecedented media exposure.
• Additional media exposure through IDG - On top of that, demonstrators will also benefit from a multi-million dollar media program and worldwide content syndication package provided by DEMO’s parent company, IDG, one of the largest technology media companies in the world. IDG puts the exposure and reach of its leading technology media brands behind the products launching at DEMO to expose your launch to the 140 million technology buyers who visit an IDG Web site or read one or more IDG publications each month.
• More exposure with DEMO’s Media partners - In addition to ‘traditional’ press, DEMO also partners with top blogs such as VentureBeat, Mashable, Read Write Web, Ubergizmo and Social Media partners like Facebook Connect to ensure you receive that maximum impressions for your innovation.

The Results:

• Truly phenomenal exit results - In the past four years alone, more than 40 DEMO companies have been acquired (including 25% of 2004 and 20% of the 2005 DEMO classes have already been acquired). More mature demonstrators have enjoyed record-breaking successes. In 1999, WebEx was acquired by Cisco for $3 billion. In 2000, VMware enjoyed a $975 million IPO—for only part of the company—the biggest tech IPO after Google. In 2003, Ironport gets bought by Cisco for $830 million.
• A history of funding success - In the past five years DEMO companies have raised over $3.5 billion in new capital. Recent funding highlights include: Boston Power, Talari Networks, Phreesia and Kindle.

The Reaction:

"Whether it's a boom or bust year it's always important to gather with innovators and push ourselves to think beyond the present. This year's show was one of the best because it reminded us, in the middle of a market meltdown, why we do what we do and support others on the same path. There is no better launch pad for new ideas." Matthew Podboy, Co-Founder, Voce Communications

"DEMO is an opportunity to hear visionaries, change-makers and entrepreneurs doing profound things. The wisdom and inspiration gained from attending is truly priceless." Brad Newman Founder of Zentainment

"DEMO is a unique experience where innovators and those that can help them prosper gather and freely engage with each other for the betterment of all involved. I find it personally rewarding to share ideas with those showing off their creations about additional things they may have the capability to achieve which have not crossed their minds yet." John Yoakum Emerging Opportunities Nortel