Webcast Video and Slides: Social Media for Publishers

Mac Slocum
December 18, 2008 | Permalink | Comments (2) | Listen

Below you'll find the full recording from the recent TOC Webcast, "Social Media for Publishers" with Chris Brogan.

Chris has also made his presentation slides available:

Slides from "Essential Tools of an XML Workflow" Webcast

Mac Slocum
December 12, 2008 | Permalink | Comments (0) | Listen

Laura Dawson has made her slides available from the recent TOC Webcast, "Essential Tools of an XML Workflow." A complete recording of the event will be posted here soon.

[TOC Webcast] Social Media for Publishers

Mac Slocum
December 12, 2008 | Permalink | Comments (0) | Listen

Tools of Change for Publishing will host "Social Media for Publishers," a free webcast with presenter Chris Brogan, on Tuesday, Dec. 16 at 1 p.m. eastern (10 a.m. pacific).

Webcast Overview

So much of what we hear about blogging, podcasting, social networks, and the rest of the social media toolkit seems to be arbitrary, overly time-consuming, pie-in-the-sky. We might hear the occasional good strategy, but rarely do we understand how to put it into action. And how much will any of this cost you in resources and money? Meet with Chris Brogan for a not-too-techy and not-too-light dive into the world of social media from the mindset of a publisher.

Register for free.

Related:

• Why Blogging and Social Media Shouldn't be Ignored
• How Should Authors Promote Themselves Online?
• Web Publicity Grows Up, Learns the Value of Conversation
• Gaping Void: "The Porous Membrane: Why Corporate Blogging Works"

[TOC Webcast] Essential Tools of an XML Workflow

Mac Slocum
December 9, 2008 | Permalink | Comments (0) | Listen

Tools of Change for Publishing, in conjunction with StartWithXML, will host "Essential Tools of an XML Workflow," a free webcast with presenter Laura Dawson, on Thursday, Dec. 11 at 1 p.m. eastern (10 a.m. pacific).

Webcast Overview

This webcast is for those publishers who have made the decision to pursue digital channels for their content. What tools are out there? What do all those acronyms mean? How can publishers implement new strategies without disrupting current workflows? Here we'll explore the alphabet soup of digital publishing, sort out the tools that are most useful, and help publishers find some solid ground.

Register for free.

Related:

• StartWithXML: Why & How - Event and Research
• Webcast Video: What Publishers Need to Know about Digitization
• Why You Should Care About XML
• Recommended Reading on XML and Publishing

Webcast Video: What Publishers Need to Know about Digitization

Mac Slocum
December 5, 2008 | Permalink | Comments (0) | Listen

Below you'll find the full recording from the recent TOC Webcast, "What Publishers Need to Know about Digitization," with Liza Daly.

Slides from "Making the Case for POD" Webcast

Mac Slocum
December 5, 2008 | Permalink | Comments (0) | Listen

Brian O'Leary had made his slides available from this week's TOC Webcast, "Making the Case for POD." A complete recording of the event will also be posted here soon.

[TOC Webcast] Tomorrow: Making the Case for Print on Demand

Mac Slocum
December 2, 2008 | Permalink | Comments (0) | Listen

Tools of Change for Publishing will host a free webcast tomorrow at 1 p.m. eastern (10 a.m. pacific). Presenter Brian O'Leary will discuss "Making the Case for Print on Demand."

Webcast Overview

Publishers who dismiss the use of print-on-demand (POD) technologies as too expensive may be missing an opportunity to better manage their inventory, total costs and the unit costs of books sold. This session will provide an economic rationale for more extensive use of POD services, based upon analysis and real-world use cases.

Slots are limited, so register for free today.