HTTP/2 302 server: nginx date: Wed, 16 Jul 2025 01:21:21 GMT content-type: text/plain; charset=utf-8 content-length: 0 x-archive-redirect-reason: found capture at 20091016074248 location: https://web.archive.org/web/20091016074248/https://toc.oreilly.com/brian-oleary/2008/09/ server-timing: captures_list;dur=0.744248, exclusion.robots;dur=0.025410, exclusion.robots.policy;dur=0.011478, esindex;dur=0.012796, cdx.remote;dur=17.199699, LoadShardBlock;dur=131.937057, PetaboxLoader3.resolve;dur=78.510849, PetaboxLoader3.datanode;dur=47.393883 x-app-server: wwwb-app216 x-ts: 302 x-tr: 183 server-timing: TR;dur=0,Tw;dur=0,Tc;dur=0 set-cookie: SERVER=wwwb-app216; path=/ x-location: All x-rl: 0 x-na: 0 x-page-cache: MISS server-timing: MISS x-nid: DigitalOcean referrer-policy: no-referrer-when-downgrade permissions-policy: interest-cohort=() HTTP/2 200 server: nginx date: Wed, 16 Jul 2025 01:21:22 GMT content-type: text/html x-archive-orig-date: Fri, 16 Oct 2009 07:42:48 GMT x-archive-orig-server: Apache/2.2.11 (Unix) mod_ssl/2.2.11 OpenSSL/0.9.7a mod_auth_passthrough/2.1 mod_bwlimited/1.4 FrontPage/5.0.2.2635 PHP/4.4.9 x-archive-orig-last-modified: Tue, 13 Oct 2009 19:59:16 GMT x-archive-orig-etag: "2c400cc-227b1-475d67b202d00" x-archive-orig-accept-ranges: bytes x-archive-orig-content-length: 141233 x-archive-orig-vary: Accept-Encoding x-archive-orig-connection: close x-archive-guessed-content-type: text/html x-archive-guessed-charset: utf-8 memento-datetime: Fri, 16 Oct 2009 07:42:48 GMT link: ; rel="original", ; rel="timemap"; type="application/link-format", ; rel="timegate", ; rel="first memento"; datetime="Fri, 16 Oct 2009 07:42:48 GMT", ; rel="memento"; datetime="Fri, 16 Oct 2009 07:42:48 GMT", ; rel="last memento"; datetime="Fri, 16 Oct 2009 07:42:48 GMT" content-security-policy: default-src 'self' 'unsafe-eval' 'unsafe-inline' data: blob: archive.org web.archive.org web-static.archive.org wayback-api.archive.org athena.archive.org analytics.archive.org pragma.archivelab.org wwwb-events.archive.org x-archive-src: portuguese-web-archive-AWP52009-27/IAH-20091016061628-19635-p5.arquivo.pt.arc.gz server-timing: captures_list;dur=0.757018, exclusion.robots;dur=0.030795, exclusion.robots.policy;dur=0.013350, esindex;dur=0.013545, cdx.remote;dur=18.916778, LoadShardBlock;dur=136.491850, PetaboxLoader3.datanode;dur=108.976634, PetaboxLoader3.resolve;dur=158.489538, load_resource;dur=177.360555 x-app-server: wwwb-app216 x-ts: 200 x-tr: 552 server-timing: TR;dur=0,Tw;dur=0,Tc;dur=0 x-location: All x-rl: 0 x-na: 0 x-page-cache: MISS server-timing: MISS x-nid: DigitalOcean referrer-policy: no-referrer-when-downgrade permissions-policy: interest-cohort=() content-encoding: gzip

• O'Reilly Media Home

 

• About
• Job Board
• Directory
• Blog
• Community

• Archives
• Webcasts
• Resources
• Reading
• News

Brian O'Leary: September 2008

XML and APIs: Perfect Together

Brian O'Leary
September 24, 2008 | Permalink | Comments (0) | Listen

This week's formal announcement of the first three APIs for Google Book Search provides a frame for the "why" in StartWithXML: Why and How?

Although Google has confirmed just a few APIs, or application programming interfaces, the firm has clearly opened the door to making book content more easily searchable and findable and, through the use of some standard identifiers, more meaningful.

It's that last part that makes the use of XML even more compelling. While the first set of tools naturally provides publishers with the ability to call attention to bodies of work (including reviews and ratings), it is easy to see that next-generation APIs, developed by Google and exploited by publishers, will allow users to search content much more deeply and finely than full-text search currently allows.

As those capabilities come online, the ability to provide structured content that includes reader-valued tags will greatly improve the search experience. While Google controls the search capability, publishers will be able to use APIs to develop compatible tools and employ XML to structure and tag content in ways that improve search results for the content they publish. Ultimately, relevance and visibility will drive awareness, trial and purchase.

Related Stories:

• Inside Google Book Search: "Book Search everywhere with new partnerships and tools"
• Exact Editions: "How many publishing CEOs know what an API is?"
• New York Times: "The A.P.I. Bug Hits Old Retail and Old Media"
• Chunks and Verticals and Niches -- Oh, My!

Stay Connected

	TOC RSS Feeds  News Posts  Commentary Posts  Combined Feed  New to RSS?
	Subscribe to the TOC newsletter.
	Follow TOC on Twitter.
	Join the TOC Facebook group.
	Join the TOC LinkedIn group.
	Get the TOC Headline Widget.

Search

Events

TOC Online Conference

Join us on October 8th for this half-day online conference to explore the state of the art of electronic publishing.

TOC In-Depth

Impact of P2P and Free Distribution on Book Sales

This report tests assumptions about free digital book distribution and P2P impact on sales. Learn more.

StartWithXML Research Report

The StartWithXML report offers a pragmatic look at XML tools and publishing workflows. Learn more.

TOC 2008 Tutorial DVDs

Dive into the skills and tools critical to the future of publishing. Learn more.

Tag Cloud

'09 37 signals aap ab meta abebooks academic academic publishing accessibility acquisition adobe adsense advances advertising adwords affiliate program aggregated ebooks aggregation aggregators agile albums alternate reality games amateur amazon amazon tax ambiguity analog hole analytics android announcement anonymous reports anthology ap api app store apple applications apps archives artists associated press asus attention auctions audible audience audience development audio audiobooks Authonomy authoring authoring tools authors authors guild automated awareness azw backlist backups baen bands banners barcode barnes and noble bbc Ben Vershbow best of toc bisg bittorrent blackwell blogging blogs bloomsbury bloomsbury academic bonus features book club book groups book publishing book purchasing book recommendations book reviews book scanning book search bookkake booklamp booklocker books bookseller booksellers bookselling bookstores booksurge booktour booktrade.info bookworm borders boston.com brand building branding brands brick and mortar britannica broadcast budgets buglabs bundles business business market business models cannibalization Cannongate cell phone change chris anderson chris brogan chumby chunking Chunks circulation citizen journalism classic books clay shirky close reading cloud computing cnn collaboration college colleges comcast comics comments communication communication tools community community tools community-funded journalism conference connectivity consumers containers content content delivery content owners context conversation cookbooks copyright copyright clearance center copyright law copyright office costco coupons craft criticism crowdsourcing crunchpad css cult of mac culture curation curators customization dailycandy dailylit data data portability data systems databases deep web derek powazek design devices digital digital archives digital books digital change digital content digital culture digital delivery digital distribution digital editions digital formats digital generation digital marketing digital paper digital platform digital platforms digital publishing digital readers digital revenue digital revenue streams digital rights management digital sales digital subscriptions digital text digital textbooks digital tools digital transition digital workflow digitial music digitization digitizing dilbert directors display ads displays disruption disruptive technology distribution diy dmca docbook documentation download drm drm-free dvd e-ink ebay ebook ebook bundles ebook distribution ebook formats ebook formatting ebook pricing ebook readers ebook sales ebooks ebooks subscription eco-friendly books ecommerce economics economy editing editorial editors edits edocs education eee pc eff efficiencies election electronic electronic paper electronics email embedded links emerging markets encyclopedia engagement environment epd epub ereader ereaders ergonomics erotica espresso espresso book machine esquire europe event events excerpts expectation experience experimentation experiments extras faber facebook fair use fair uses fan sites fbi feedback feedbooks fiction file sharing film films first amendment first sale flash flickr flip test format formats formatting forms Fragments france telecom frankfurt free free content free economy free models free products freelancers freemium frontlist future of book publishing gadgets gail rebuck gale games gatehouse media generative ideas genre fiction genres global goodreads google google book search gospoken government data grassroots green books hacking hadoop hard copy hardware harlequin harpercollins HarperStudio harvard hearst corp high-end hits html html 5 hulu hyperlinks hyperlocal content hypertext identity idg idpf iliad imdb independent publishers independent retailers index indiebound info snacking infringement innovation Institute for the Future of the Book interactive fiction interactivity international internet Internet internet archive interstitial publishing interviews iphone ipod ipod touch irex itunes jamie low jane austen japan java jeff bezos joe wikert joost journalilsm journalism kevin kelly kindle kindle 2 kindle 2.0 kindle revenue labels labs last.fm law legal legislation lexcycle libraries library librarything librivox licensing linking literacy literature live web local local coverage lock-in london book fair long long tail lulu macintosh magazines maghound mainstream media make manga manuscripts margins Marketing marketing mashup mashups mechanical turk media media industry media products merchants mesh meta data metadata micro-blogging microformats microsoft microsoft press microsoft word mobi mobile mobile content mobile devices mobile purchasing mobile scanning mobipocket movie reviews movies mp3 multimedia museums music mygazines napster narnia national security letter netflix new publishing models new york new york times news news coverage newspaper newspapers newsweek niche niche books niche publications non-media novels o'reilly o'reilly ebooks Obama obscurity ocr ofps olpc on demand online online bookstore online content online marketing online publishing online retailers online sales online video open access open content alliance open government open source openid oprah oprah winfrey oreilly oreilly ebooks organisational culture orphan works orphaned works out of print outsourcing p2p page views palm pan macmillan pandora paperback passion patriot act paulo coelho pbs pdf peer production penguin performance perseus book group personalization philadelphia photojournalism piracy plastic logic platform platforms pod podcasting podcasts politico politics president pricing prince caspian print print books print distribution print on demand print runs printing privacy production products professional professors profit sharing programmers programming projections promotion promotional material proprietary proximity psychology public access public domain publicity publisher publisher blogs publishers publishing publishing industry publishing rights publishing technology radio stations radiohead rand random house Random House rdf read & go reader reader 1000 reader behavior readers readership reading reading campaign reading devices readius ereader recipes recommended reading reference books rentals reporters reporting repurposed content research research tools reselling resources retail retailers reusable data revenue revenue share revenue streams reviews rhapsody riaa Rights rights roundtables roundup royalties rss rtf safari safari books online sale sales sales figures sales tax scale scam scanning scarcity schema science scifi scribd search engine optimization search engines see inside self publishing self-publishing semantic web sensors seo serialized services shelfari Shortcovers silicon valley silverlight slides small products small publishers snack culture social graph social media social network social networking social networks Soft Skull software software development songs sony sony reader souvenir spore stanza startwithxml startwithxml survey stephen abrams stephen colbert storytelling strategy streaming video streams students stylesheets subscription subscription service subscriptions subversion survey survey results swxml sync t-mobile tablet tablet computing tablets tagging tags takedown tax taxes taxonomy techcrunch technology Teleread television territories text text ads textbooks the last lecture tim o'reilly toc toc '09 toc 10 toc announcement toc community toc conference toc directory toc resource pages toc webcast tools tools of change for publishing conference topaz touchscreens tracking traditional models training transactions trent reznor trialware trust tv tv stations twitter Twitter Scorecard for Publishers uk unique visitors updateable book usability user information user reviews user-generated content value chain verizon verticals viacom video video games volunteers wal-mart wall street journal wealth of networks web web 2.0 web advertising web applications web browsers web community web comunities web content web distribution web publicity web publishers web publishing web retailers web sales web services web sites web tools web tracking web video webcast webook webos weread Wheatland Press widget wiki wikipedia wikis wire services wireless wisdom of crowds workflow worldcat writers writing xml xml research report xml tools ybox2 yearbook yelp youth youtube

TOC Community Topics

BookRix - connecting writers to readers The Borg That Roared: ESPN Attacks Local News Newspaper Print Ad Revenue Only Going to Get Worse Guardian UK Opens Up Is the Apple Touchscreen For Real?

---

Tools of Change for Publishing is a division of O'Reilly Media, Inc.

© 2009, O'Reilly Media, Inc. | (707) 827-7000 / (800) 998-9938

All trademarks and registered trademarks appearing on oreilly.com are the property of their respective owners.

O'Reilly Media Home  |  Privacy Policy  |  Community  |  Blog  |  Directory  |  Job Board  |  About