Software Development as Collaborative Writing

Andrew Savikas
March 31, 2009 | Permalink | Comments (2) | Listen

Following a lively backchannel email discussion, I'd planned to blog about what writers, editors, and publishers can learn from software developers (specifically their tools and techniques) but Tim beat me to it over on the Radar blog.

As I said in my email, The more I think about it the more obvious it's becoming to me that the next generation of authoring/production tools will have much more in common with today's software development tools than with today's word processors.

Software developers spend enormous amounts of time creatively writing with text, editing, revising, refining multiple interconnected textual works -- and often doing so in a highly distributed way with many collaborators. Few writers or editors spend as much time as developers with text, and it only makes sense to apply the lessons developers have learned about managing collaborative writing and editing projects at scale.

Programmers faced with annoying problems like "how do I make sure that changes I make to this text don't conflict with someone else's changes" or "how do I tell who among several writers made a particular change to some text" solved those problems long ago (Wikis are a great example of applying some of those tools and techniques to the writing process; API-based offline blogging editors are another).

And while using those tools as-is probably won't make sense for a lot of non-technical writers, those willing to at least try them out will learn a lot about what the next generation of collaborative, distributed, digital publishing tools will look like.

Pragmatic Programmers Now Doing "Ebook Bundles"

Andrew Savikas
March 26, 2009 | Permalink | Comments (0) | Listen

It's great to see other publishers picking up on the "ebook bundle" concept and including multiple formats -- the Pragmatic Programmers are now selling a combo of EPUB, PDF, and Kindle-compatible Mobipocket files for their ebooks. I especially like the way they've phrased it:

You’ve bought a license to the content, not to a particular file format, so you are free to enjoy that content on whatever device, using whatever display technology you choose.

Well said.

Peter Brantley Joins Internet Archive

Andrew Savikas
March 25, 2009 | Permalink | Comments (0) | Listen

Longtime "Foo" (Friend-of-O'Reilly) and TOC Conference adviser and blogger Peter Brantley has joined the Internet Archive as its Director. From the news release:

In this role, he will direct our efforts and help coordinate with partners in building an open library and distributed publishing system.

Congrats Peter!

One-Question Interview at BookNet Canada Tech Forum

Andrew Savikas
March 19, 2009 | Permalink | Comments (1) | Listen

Last week I had the pleasure of speaking at the 2009 BookNet Canada Technology Forum in Toronto (motto: Even colder than you expected!), and Mark Bertils caught up with me on my way out for a quick video interview:

Two follow ups on what I said, now that I have my del.icio.us feed handy:

• The Peter Drucker reference is from his 5 Deadly Business Sins: "Cost-driven Pricing. The only thing that works is price-driven costing. The only sound way to price is to start out with what the market is willing to pay--and thus what the competition will charge--and design to that price specification."
• It was Mike Shatzkin (referencing Michael Cader) who made the recent point about the relative low cost of experimentation for publishers around pricing digital products: "You can't get rich or go broke whether you price the ebook 50% too high or 50% too low. Try everything. You'll never have a cheaper opportunity to experiment."

Related Stories:

• Pricing Digital Book Content: Where's the Sweet Spot?
• Expectation of Fair Pricing, Not Free
• Joe Wikert: "iPhone App Store Price Sensitivity"

Coming to Grips with the "Unthinkable" in Publishing

Andrew Savikas
March 18, 2009 | Permalink | Comments (11) | Listen

While much of the Twitter chatter this past weekend was about the annual South by Southwest festival and conference, there was quite a bit of "retweeting" of links to a post by Clay Shirky:

During the wrenching transition to print, experiments were only revealed in retrospect to be turning points. Aldus Manutius, the Venetian printer and publisher, invented the smaller octavo volume along with italic type. What seemed like a minor change -- take a book and shrink it -- was in retrospect a key innovation in the democratization of the printed word. As books became cheaper, more portable, and therefore more desirable, they expanded the market for all publishers, heightening the value of literacy still further.

That is what real revolutions are like. The old stuff gets broken faster than the new stuff is put in its place. The importance of any given experiment isn't apparent at the moment it appears; big changes stall, small changes spread. Even the revolutionaries can't predict what will happen. Agreements on all sides that core institutions must be protected are rendered meaningless by the very people doing the agreeing. (Luther and the Church both insisted, for years, that whatever else happened, no one was talking about a schism.) Ancient social bargains, once disrupted, can neither be mended nor quickly replaced, since any such bargain takes decades to solidify.

And so it is today. When someone demands to know how we are going to replace newspapers, they are really demanding to be told that we are not living through a revolution. They are demanding to be told that old systems won't break before new systems are in place. They are demanding to be told that ancient social bargains aren't in peril, that core institutions will be spared, that new methods of spreading information will improve previous practice rather than upending it. They are demanding to be lied to.

There are fewer and fewer people who can convincingly tell such a lie.

I'll second Tim O'Reilly's reaction to the piece:

This is a piece that anyone concerned with the future of publishing simply MUST read.

It's a long post, but well worth a close read (and re-read). Though Clay's talking about newspapers, much of what he has to say applies to book publishing in particular, as well as media in general.

More on Shirky's post from Mark Bertils (@mdash) over at indexmb.com:

Journalism is the act. Newspapers are the artifact. The infrastructure around the artifact is imploding, never to be replaced.

Related Stories:

• Clay Shirky: "The Newspaper Industry and the Arrival of the Glaciers"
• The Confusion Between Content and Containers
• It's Time to Accept an Ambiguous Digital Fate
• News.com: "NYT's Sulzberger: 'We can't care' if newspapers die"

Is Print a Preference or a Habit?

Andrew Savikas
March 16, 2009 | Permalink | Comments (6) | Listen

Over on the O'Reilly Radar blog, Dale Dougherty posted on students increasingly prefering the sound of MP3 over higher quality music:

[Jonathan Berger] has them listen to a variety of recordings which use different formats from MP3 to ones of much higher quality. He described the results with some disappointment and frustration, as a music lover might, that each year the preference for music in MP3 format rises. In other words, students prefer the quality of that kind of sound over the sound of music of much higher quality. He said that they seemed to prefer "sizzle sounds" that MP3s bring to music. It is a sound they are familiar with.

I remember wondering what audiophiles were up to, buying extremely expensive home audio systems to play old vinyl records. They put turntables in sand-filled enclosures with elaborate cabling schemes. I wondered what they heard in that music that I didn't. Someone explained to me that audiophiles liked the sound artifacts of vinyl records -- the crackles of that format. It was familiar and comfortable to them, and maybe those affects became a fetish. Is it now becoming the same with iPod lovers?

It sounds a lot like the complaints leveled against digital books, which often turn into litanies of the sensate qualities of print: touch, feel, smell, sound. I hear those comments all the time, unsurprisingly from people for whom printed books have been their primary means of reading for most of their lives. But in about 30 years, no one who's not eligible for AARP membership will remember a world without the Web. Print will always have a place, but by then I doubt it will be a primary format for many, many readers.

What do you think?

Related Stories:

• Ebooks and Print Books are Not Mutually Exclusive
• Reinventing the Book and Killing It are Separate Things
• Open Question: When Will Digital Books Overtake Print Books?

O'Reilly Ebooks Now In Stanza Online Catalog

Andrew Savikas
March 9, 2009 | Permalink | Comments (12) | Listen

Just in time for Read an Ebook Week O'Reilly's 400+ ebooks are now available for direct purchase and download on your iPhone or iPod Touch from within Stanza's Online Catalog. Buying ebooks this way gives you the same flexible, DRM-free ebook bundles as buying through oreilly.com (because you are buying from oreilly.com via Stanza). That means 3 ebook formats and free lifetime updates (and did we mention no DRM?).

To celebrate the Stanza news (and Read an Ebook Week) you'll automatically get 40% off any ebooks purchased on Stanza through March 15 for a limited time.

If you have Stanza on your iPhone or iPod (it's free -- click here to get it), here's how to get to the O'Reilly Ebook Store. From your Stanza Library, click the Online Catalog link:

From there, select "O'Reilly Ebooks" to browse by Bestsellers, New Releases, or All titles:

Select the title you want to see a description:

Press "Add to Cart" to buy the ebook, which will take you through to the O'Reilly shopping cart to complete the transaction (you'll need to create an O'Reilly account if you don't already have one). We're working to make the purchase experience a bit more mobile friendly, but wanted to roll this out right away. There is an awkward step when you'll see what appears to be some gibberish in a confirmation dialog -- go ahead and click download:

We're working with the Stanza folks to try and make that a little cleaner.

If your download is interrupted -- or if you ever want to re-download an ebook you've already purchased -- you can always return to your purchased ebooks by visiting the "My Bookshelf" link from the O'Reilly Catalog in Stanza (or by pointing your iPhone to oreilly.com/e or visiting members.oreilly.com from any web browser):

We'll be adding new titles, free samples, and more ways to browse, search, and sort in the coming weeks.