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Podcast - TOC Resource
Podcast
An audio or video recording that can be accessed and/or downloaded asynchronously. Podcasts are often made available as free subscriptions through iTunes and other Web-based services. Subscribers can have new recordings/shows downloaded to their computers or mobile devices. Content varies significantly: some podcasts are simple affairs, involving one or two people talking, while others are elaborate "episodes" with high production quality.
TOC Stories Referencing Podcasting
Twitter Scorecard for Publishers
Recently Publisher's Weekly published an article The Twitter Scorecard that showed which Publishers were using Twitter. I found the piece missing key elements that would provide more insight to their question "So who is twittering, and how effectively?"Why Blogging and Social Media Shouldn't be Ignored
Consistent blogging and Web-based interaction often fall by the wayside when other projects demand attention, but venture capitalist Fred Wilson makes a compelling argument for keeping connectivity on the...How Should Authors Promote Themselves Online?
As the director of an organisation for writers I was curious about the announcement of Random House's new Web toolkit to assist RH authors to set up and maintain their...Web Publicity Grows Up, Learns the Value of Conversation
Web publicity works best when the audience is spoken with, not at.Twitter Tips for Publishers
Mark Bertils makes the case for Twitter use and offers eight tips for tweeting publishers. From Index // mb: For a minimal investment of time, you can ping a...BookTour and IndieBound Make Author Events Hyper-Local
BookTour, which provides author-generated pages and a listing of author tour events, has integrated their database with IndieBound. This is an interesting model, which obviously could expand in its...Author Paulo Coelho Illustrates the Upside of Openness
Budding authors may not be able to duplicate the success of Paulo Coelho, but Coelho's willingness to experiment across mediums is certainly worth studying. From Jeff Jarvis' Guardian column: Coelho...News Roundup: Sony Reader Now Supports EPUB, Esquire Using E Ink on September Cover, What Authors Can Learn from Silicon Valley
Sony Reader Now Supports EPUB and Digital Editions The new firmware for the Sony Reader (model PRS-505) supports EPUB and Adobe Digital Editions. From MobileRead: I can now confirm...Web Publicity + Free = A Fighting Chance
Sci-fi author Scott Sigler uses podcasts, giveaways and grassroots Web marketing to build interest in his work. We've covered Sigler in the past, but his recent interview with The...Mistake Shows Need for Clear Communication in Piracy Discussions
The importance of clear communication around the murky topic of piracy is highlighted after my first impression of an executive's comment proves incorrect."Ask a Ninja" Creators Use Web for Shot at Hollywood
The founders of the "Ask a Ninja" Web video series have turned popularity into revenue and opportunities in the movie industry.Profile of Hay House: "An Attitude is Not a Business Plan"
Hay House and O'Reilly differ in content, but share similar revenue paths. See how they compare.Studio Notes DVD Sales Increase Amidst Digital Distribution
Warner Brothers found that DVD sales actually increased during a simultaneous DVD/VOD release program. These results apply to other industries, including publishing.Podcasts and Web Promotion Boost Authors
The San Francisco Chronicle profiles Scott Sigler and Seth Harwood, two authors who have used podcasting, free downloads, blogs and social media to develop audiences and attract attention from publishers....BitTorrent as a Book Publicity Tool
The author and publisher of two new Mac books posted both titles as free downloads on BitTorrent.- Stay Connected
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