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TidBITS Sponsors Sponsors who sign on for twelve issues or more are listed here, by longevity; Small Dog Electronics has been with us the longest. Sponsor Welcome Article Small Dog Electronics "We'd like to welcome our newest sponsor, Small Dog Electronics. Those of you who used to read DealBITS will remember Small Dog for its frequent deals on an eclectic mix of new and refurbished hardware and software. DealBITS and Small Dog were a good match: readers could take advantage of low prices and Small Dog could publicize deals to a large audience. Given that we enjoyed working with the company and that favorable reports from Small Dog customers far outweighed complaints, we think Small Dog and TidBITS will also be a good match." More Bare Bones Software "We're happy to announce our latest sponsor, the well-known Bare Bones Software. For those vacationing without satellite Internet connections in Outer Mongolia for the last few years, Bare Bones is best known for BBEdit, their powerful text editor, and Mailsmith, which brings BBEdit's text-editing and searching power to email. Originally, Bare Bones aimed BBEdit squarely at the programmer market, and it's still considered the best programmer's editor by many developers. But in a bit of inspired genius, when HTML became popular, Bare Bones added support for HTML into BBEdit, turning it into the HTML editor of choice..." More Fetch Softworks "We're pleased to announce our latest long-term sponsor, Fetch Softworks, makers of the Mac's longest-standing FTP client, Fetch. Jim Matthews first created Fetch for Dartmouth College back in 1989, and Dartmouth soon made it available for free for educational institutions and non-profits, and as shareware for everyone else. Fetch quickly outpaced all the other Macintosh FTP clients of the time, programs like HyperFTP, XferIt, and others I wrote about in the first edition of Internet Starter Kit for Macintosh in 1993..." More Web Crossing "We've seen focus on the Internet shift from search engines to portals that aggregate content, but many sites discovered not only that developing high-quality content is difficult, but also that the best way to attract and retain users is to encourage the growth of online communities. As those of us who have rolled our own solutions know, creating good technology to support an online community takes significant effort and resources. That's where our latest sponsor, Web Crossing, steps in, with their eponymous software for running Internet communities." More Mark/Space "We're pleased to welcome our latest long-term sponsor, the synchronization experts at Mark/Space, Inc. Mark/Space has been around as long as TidBITS, both having been founded in 1990, and for as long as I can remember, I've made a point of stopping by their trade show booths to say hello to Brian Hall, Mark/Space's president and CEO, and to see the latest cool handheld device he had managed to connect to the Mac. Although Mark/Space still sells several Palm OS programs, the company has recently focused most of its attention on The Missing Sync, connectivity software for syncing Macs with a variety of handheld gadgets, including Palm OS devices, Windows Mobile handhelds and smartphones, and Sony PlayStation Portables (PSP)." More Microsoft "Halloween, at least in the United States, is upon us, and we're pleased to welcome, along with the usual bunch of trick-or-treating kids, our latest long-term sponsor, Microsoft's Macintosh Business Unit, more commonly known as MacBU and pronounced, at least for Halloween, as MacBOO! (Sorry, couldn't resist.) Microsoft has sponsored TidBITS at various times over our 16-year history, but I hadn't known the current folks in the MacBU before the conversations that led to this sponsorship, conversations that started in response to their desire to make the MacBU a more active member of the Macintosh community. I was happy to discover that they were both clued into the Mac world in general and fully aware of how Microsoft as a company is often viewed..." More VMware "We're pleased to welcome our latest long-term sponsor, VMware, the company that is not just the latest entrant into the virtualization market for Intel-based Macs, but also the overall market leader in virtualization. Without a doubt, the biggest story in the Macintosh world over the last year has been the switch to Intel processors, largely because it introduced virtualization to the platform. Although most Mac users think of virtualization as giving them the capability to run Windows programs on a Mac, it more generally encapsulates an entire operating system within a virtual machine - the virtualization application pretends to be a physical computer." More Parallels "We're pleased to welcome our latest long-term sponsor, Parallels, makers of the popular Parallels Desktop virtualization software that enables an Intel-based Mac to run Windows XP, Windows Vista, and other PC operating systems. Back in 1991, the Macintosh world watched - and reaped the benefits of - a huge competitive battle in the field of compression software. As each company strove to outdo the others, traditional archiving software like StuffIt was supplemented by programs like AutoDoubler that compressed files during idle time and then expanded them quickly when necessary. Hard disks were tiny back then, and although increased hard disk sizes eventually eliminated the need for background compression programs, it was amazing to see how quickly strong competition caused each company to improve and innovate. I'm reminded of those times when I look at the virtualization field today. After Apple announced Boot Camp in April 2006, Parallels followed with the first release of Parallels Desktop in May 2006..." More More About the Program - We seek sponsors who have good reputations in the Macintosh and/or Internet communities, or who have an exciting new product or service relating to the Macintosh or the Internet. By supporting our sponsors and letting them know you are a TidBITS reader, you support us and our efforts to continue creating TidBITS. Sponsoring TidBITS - Want to discuss how a TidBITS sponsorship could enhance your online marketing? Write to sponsors@tidbits.com and ask for more information. Special thanks to digital.forest, our Web and mailing list host. Copyright 2009 TidBITS. Send comments to our webmaster. Last updated on Tuesday, October 30, 2007