Are Ebook Device Makers Missing the Market?

Andrew Savikas
February 16, 2009 | Permalink | Comments (1) | Listen

Over on Dear Author, Jane Litte suggests current ebook device marketers aren't effectively targeting what is likely the most influential segment of their market -- women:

The idea is to get women thinking that the vehicle fits into their lives, rather than the woman fitting her life around the vehicle. The most recent Kindle 2.0 ad shows a business man leaning up against the post reading a Kindle and a woman on the beach reading her Kindle, all alone. Seriously? What woman has frequent escapes to the beach where she is alone!

...

Ads need to show women reading on the bus, train, subway. Ads should show a woman leaning against a post waiting for a ride or in her SUV waiting to pick up the kids from practice or in the lunch line or grocery store line or waiting at the post office or in the doctor's waiting room. The point of the ads should be that the device is there whereever a woman is, whenever a woman wants it. It should not point out that the only time you can read an ebook is when you are alone and in the park.

Lot of great stuff -- the full post is well worth a read (and props to the Dear Author folks for a killer iPhone version of their blog).

Links to All Articles/Posts from Best of TOC eBook

Andrew Savikas
February 15, 2009 | Permalink | Listen

Some of you interested in the "Best of TOC" ebook have objected to having to go through the O'Reilly shopping cart process to get the free ebook. Point taken, and thank you for the feedback. Other readers are looking for a place to comment on the pieces; because these were all published blog posts, many already have rich comment threads of conversation. To address both concerns, here's a full linked list of all the pieces we included in the Best of TOC ebook:

1. Digital Rights Management Versus Enforcement
2. Amazon Ups the Ante on Platform Lock-In
   
3. Ebook Format Primer
   
4. Ergonomics and Ebook Success
   
5. Responsibly Assuaging Author Concerns About File Sharing and “Piracy”
   
6. It’s Time to Accept an Ambiguous Digital Fate
7. Storytelling 2.0: Alternate Reality Games
   
8. Content Owners and Consumers Need Digital Quid Pro Quo
   
9. The Pitfalls of Publishing’s E-Reader Guessing Game
   
10. Treating Ebooks Like Software
    
11. On Publishers and Software Development
    
12. Ebooks and Print Books Are Not Mutually Exclusive
    
13. POD Opens Door to Magazine Experiments and Customization
    
14. Web Community Management Tips
    
15. Reinventing the Book and Killing It are Separate Things
    
16. Q&A with Developer Who Turns Ebooks into iPhone Applications
17. Terry Goodkind Follows The Money
18. Web Analytics Primer for Publishers
    
19. A Unified Field Theory of Publishing in the Networked Era
    
20. How Many Publishing CEOs Know What an API Is?
    
21. Why You Should Care About XML
    
22. Publisher as Brand?
    
23. Regulating the Google Settlement
    
24. Point-Counterpoint: On Digital Book DRM
    
25. Point-Counterpoint: Digital Book DRM, the Least Worst Solution
    
26. Interstitial Publishing: A New Market from Wasted Time
    
27. The Once and Future Ebook: On Reading in the Digital Age
    

According to our ecommerce data, several hundred of you have "purchased" the free ebook. I'm thrilled there's so much interest -- this is definitely something we'll be looking to do again with this and other conferences.

Text and XML of All #TOC 2009 Tweets

Andrew Savikas
February 13, 2009 | Permalink | Comments (4) | Listen

I was planning to do some crunching last night and early today, but between an unexpected flight delay coming back from New York, and the pleasant surprise of getting Slashdotted about Bookworm, the day is quickly slipping away. I'll give it a go over the weekend, but if anyone else is eager to play, here's a super-raw text dump (the best I could do for getting around the API limit). Update: to be explicit, this covers roughly mid-afternoon Sunday 2/8 through late morning Thursday 2/12, so includes the entire event, but not every #toc tweet.

Update #2: Using the raw text as a starting point, I've generated an XML file listing all of the people who tweeted with hashtag #toc during the conference, and listed each of their tweets. I'll leave it as an exercise to the reader :) to sort by time, or otherwise slice/dice (best visualization among those submitted in the comments by 2/24 at midnight EST gets a free pass to TOC 2010 -- winner chosen by the TOC program committee, and announced 2/26).

Update #3: Unfortunately, the Twitter Search API appears to only have returned the first ~15 or so of each user's #toc tweets (nowhere near enough to include all of the 200+ tweets from the top tweeter, @thewritermama, so that XML doesn't contain all of the tweets in the plain text. I've posted the intermediate XML I used, which contains less data about each tweet and tweeter, but does contain all of the tweets.

Update #4: Anyone interested in the gory details of where the XML came from, I've posted some background over at O'Reilly Labs.

Video: Android meets Eink

Andrew Savikas
February 13, 2009 | Permalink | Comments (0) | Listen

Keeping with the "labs" theme for recent posts, via a tweet from George Walkley:

Lots of talk about devices at TOC - now just saw this, Android + e-ink https://vimeo.com/3162590 #toc

The guys at MOTO labs have hacked together a prototype showing Google's Android operating system running on an e-ink display:

The "O'Reilly Bump" and Bookworm

Andrew Savikas
February 12, 2009 | Permalink | Comments (0) | Listen

During his TOC Keynote, Tim O'Reilly talked about how the status he confers through "retweets" on Twitter are really just another form of publishing, not much different from the status we confer on authors by publishing them, or speakers by featuring them (especially at multiple conferences), or hackers by inviting them to Foo Camp.

On the Web, the effects are easily measured, and Liza Daly has a post over at O'Reilly Labs talking about the bump Bookworm got from the association with O'Reilly. Her graph tells the main story, but digging deeper reveals some notable nuggets (emphasis in the original):

Because of this integration [with Stanza], iPhone and iPod Touch users account for 10-20% of all visitors to Bookworm on any given day

Photos from New York Times R&D; Lab

Andrew Savikas
February 12, 2009 | Permalink | Comments (0) | Listen

Nick Bilton was a hit yesterday at the TOC Conference, and during his keynote he talked about what they're working on with content at the NYT R&D Lab. Nick was kind enough to give a few of us a private tour earlier this week, and here's some photos from the trip:

Best of TOC Collection Now Available as Free Ebook Bundle

Andrew Savikas
February 11, 2009 | Permalink | Comments (2) | Listen

Hit a glitch with the cover image, but the full ebook bundle (PDF, EPUB, and Kindle-compatible Mobipocket) is now posted for the Best of TOC collection (details on the content here). They're also shutting the Espresso machine down within the hour, so you can still try to grab a print one while/if they're available (no promises, sorry).

At TOC: Best of TOC Writing

Andrew Savikas
February 10, 2009 | Permalink | Comments (9) | Listen

One of my favorite books of 2007 was The Best of Technology Writing, edited by Steven Levy. We decided to try something similar for this year's TOC Conference, and over at the O'Reilly booth we have (hot off the Espresso Book Machine) the Best of TOC, a collection of writing from on publishing from around the Web:

It includes writing from TOC speakers:

• Bob Stein
• Kate Eltham
• Kassia Krozser
• Peter Brantley

... and more from around the Web, like John Siracusa.

Because all of the writing in here was born on the Web, it's full of hyperlinks, which we've presented in the print version as footnotes (done automatically, BTW). The shear number of links (there are more than 600 in 126 pages) illustrates how differently we write when it's for the web. Now that all writing is really writing for the web, it's important to both incorporate more links within the content you create, and be sure your print designs and workflow can easily accommodate those links in print (footnotes is one way, but not the only way).

For the digital/production geeks among you, we used DocBook XML and a customization layer of the open-source DocBook XSL Stylesheets. That means we can use the same source to get print, web-friendly PDF, and EPUB, here's a snippet of the source XML:

As soon as we can, we'll also make this available for free download, so don't worry if you don't get a copy from the booth. Thanks to all the writers who agreed to let us share their work.

Open XML API for O'Reilly Metadata

Andrew Savikas
February 10, 2009 | Permalink | Comments (0) | Listen

In addition to Bookworm, O'Reilly Labs now includes an RDF-based API into all of O'Reilly's books:

Most publishers are familiar with the ONIX standard for exchanging metadata about books among trading partners. Anyone who's actually spent time working with ONIX knows that its syntax is abstruse at best. While ONIX does use XML, there are more modern, more general, and more immediately comprehensible standards out there, particularly for the basic details like "author," "title," and "edition." One of those standards is RDF, or "Resource Description Framework." This experimental O'Reilly Product Metadata Interface (OPMI) exposes RDF for all of O'Reilly's titles, organized by ISBN.

If anyone onsite (or otherwise) puts anything interesting together with the data, we'll be happy to feature it here on the TOC Blog, just let us know in the comments.

At TOC: Video from Yesterday's Kindle Announcement

Andrew Savikas
February 10, 2009 | Permalink | Comments (0) | Listen

Courtesy of Phil Torrone at makezine.com, here's video from yesterday's Kindle announcement:

At TOC: Cory Doctorow to Publishers: Demand Option To *Not* Use DRM

Andrew Savikas
February 10, 2009 | Permalink | Comments (6) | Listen

I knew Cory Doctorow would be a great wrap up to the first day morning keynotes at TOC, and he more than delivered.

He ended the keynote with a challenge to publishers: withhold digital content from any device or service that doesn't give you the option to exclude DRM. (For example, right now publishers cannot sell books on the Kindle or audio books on Audible without DRM.) He's proposing "Doctorow's Law" which I'm paraphrasing here from memory:

If someone takes something that belongs to you, and puts a lock on it that you don't have a key for, that lock isn't in your best interests.

We couldn't agree more, and it's a big reason we sell all of our ebooks (now more than 400) without DRM (and with a Kindle-compatible format that can be added manually to a Kindle), and why we don't enable DRM in our iPhone Apps either. I agree with Cory, and strongly encourage publishers to not use DRM at all for their digital content, but at a minimum, it should at least be a choice for a publisher to make.

At TOC: Bookworm Online EPUB Reader Now Part of O'Reilly Labs

Andrew Savikas
February 10, 2009 | Permalink | Comments (10) | Listen

Update: There are now 400+ shiny DRM-free EPUB books from O'Reilly if you want to give Bookworm a test drive. Much of what's on our complete list with a green "E" next to it is available in EPUB and is Bookworm-friendly (the rest is just PDF for now, but you'll get the EPUB as a free update when it's available). (And get an extra 20% off through Feb. 20 with code EBKDSC, which is 40% off the print price.) More about our ebook bundles (free lifetime updates! No DRM! Kindle-compatible!) over here.

Regular readers know we're big fans of the Bookworm online EPUB reader. With Bookworm, you upload and organize your ebooks, and can read them online as well as a variety of mobile devices (iPhone shown below). It's open source, and built on top of well-documented and supported frameworks and standards:

You can even pick up where you left off reading as you move across devices.

As more content becomes available in EPUB format, tools like Bookworm encourage standards compliance (by rejecting invalid EPUB), and offer an alternative to proprietary ebook management reading/management systems like Digital Editions or Sony's eBook Library Software. (There's also Calibre, an open-source desktop ebook management system, which like Bookworm is built with Python.)

We liked Bookworm so much that we invited principal developer (and TOC speaker) Liza Daly to bring it into O'Reilly Labs, the R&D space that we're re-launching at this year's TOC Conference. From her post on the Labs blog:

From the beginning, O'Reilly has been an enthusiastic supporter of the project. Uniting the two under the Labs banner is a natural fit.

What does this mean for Bookworm's future?

Most importantly, core Bookworm code will remain open-source. If you would like to use Bookworm code, even commercially, you're encouraged to do so.

As part of the Labs project, we may add some features that won't be part of the core open-source package. Most other changes will be free and BSD-licensed. We're just beginning to think about where we can take this project.

I'll remain as the primary developer of Bookworm, but I hope that the added exposure O'Reilly brings to the project will encourage wider participation, not just of code but of ideas. I'm looking forward to taking ebook innovation to new places in 2009.

In addition to Bookworm, we've also opened up an RDF-based view of the public metadata for our books. Nearly all of this data was already available in a scattershot way from our catalog pages, the book's copyright page, Safari Books Online, and other sources -- our new "O'Reilly Product Metadata Interface" brings it all together in a standard, computer-friendly format.

This is just the beginning of a variety of experiments and pilot projects we have planned for the months ahead.

At TOC: A Different Way of Doing Booth Books

Andrew Savikas
February 9, 2009 | Permalink | Comments (3) | Listen

At most of our conferences, we sell books from our booth, and last year's TOC Conference was no exception. This year we're trying something a bit different -- including a way to browse those books virtually:

• Test drive the Espresso Book Machine. Near the O'Reilly booth we've arranged a very special debut of the 2nd-generation EBM, and pre-loaded it with about 10 O'Reilly titles (including keynoter Jeff Jarvis' new book, What Would Google Do?, and a special "Best of TOC" compilation of some of the best writing from the past year about the future of publishing from our blog and around the Web.) You can buy any of the available titles, and have it printed on the spot. We did our best to pick titles that were well-suited to the Espresso.
• Try all the books on Safari. You'll hear a lot about digital books and reading at TOC, and while standalone ebooks and devices are a hot topic, Safari Books Online has been delivering subscription-based access to digital books for nearly a decade. We've set up something special for TOC attendees, and started off your virtual "bookshelf" with 10 of the titles on display at the O'Reilly booth. It's a chance to experience a successful digital delivery model (now on your mobile phone too) while exploring thousands of books, videos, and articles.

The EBM is brand new, so thanks in advance for your patience when checking it out -- it'll be on display next to the O'Reilly booth in the exhibitor room next to the main ballroom. The exhibit space is open from 10 am - 4 pm on Tuesday (plus the exhibitor reception from 6-7:30 pm), and then 10am - 5pm on Wednesday.

At TOC: Drawing for Pre-loaded Sony Reader Signed by Tim O'Reilly

Andrew Savikas
February 9, 2009 | Permalink | Comments (0) | Listen

Though much of the ebook buzz today has been around Kindle and Plastic Logic, the Sony Reader has a real following, and the company's new touch-screen version is by far the most elegant-looking reader I've come across (check out this session on Wednesday for a look at the device landscape). Because Sony (wisely) supports EPUB natively, it's a great fit with our ebook bundles.

Sony has kindly donated a PRS-700 for the TOC Conference, and to celebrate crossing the 400-title milestone for titles available as ebook bundles today, we're giving it away, pre-loaded with as many of them as I can fit on an 8GB SD card in EPUB format, and signed by Tim O'Reilly. Here's a photo of the reader:

That's more than $12,000 in ebooks! All paid TOC attendees (sorry speakers, press, and staff) are eligible, and we'll announce the winner on Wednesday (you must be present to win).

Amazon Announces Kindle 2

Mac Slocum
February 9, 2009 | Permalink | Comments (0) | Listen

I've got just enough time between TOC tutorial sessions for a quick Kindle 2 post.

As anticipated, Amazon unveiled Kindle 2 this morning. The $359 update is thinner (0.36 inches) and lighter (10 ounces) than the original Kindle. It also includes updated navigation, more storage (2GB; approximately 1,500 titles) and a screen capable of handling 16 shades of gray. Kindle 2 will be released on Feb. 24.

The one feature that really caught my eye is the Kindle's new text-to-speech function:

You can switch back and forth between reading and listening, and your spot is automatically saved. Pages automatically turn while the content is being read, so you can listen hands-free.

Engadget and CNET live-blogged the announcement.

Related Stories:

• Amazon Dropping Non-Amazon Ebook Formats (Sort of)
• The Pitfalls of Publishing's E-Reader Guessing Game
• What Would Your Ideal E-Reader Look Like?
• Newsweek (11/07): "The Future of Reading"