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CrunchPad Tablet Prototype Coming Together
Mac Slocum
June 4, 2009
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The low-cost tablet project ("CrunchPad") from TechCrunch is nearing the working-prototype stage:
This launch prototype is another significant step forward from the last prototype. The screen is now flush with the case and we've decreased the overall thickness to about 18 mm. The case will be aluminum, which is more expensive than plastic but is sturdier and lets us shave a little more off the overall thickness of the device ...
The next time we talk about the CrunchPad publicly will be at a special press and user event in July in Silicon Valley.
The post's associated pictures and video are worth viewing. CrunchPad looks like something Apple would cook up.
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Google's Browser-Based Plan for Ebook Sales
Mac Slocum
June 1, 2009
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BEA '09 may be remembered as the moment when Google formally entered the ebook market. From the New York Times:
Mr. [Tom] Turvey [director of strategic partnerships at Google] said Google's program would allow consumers to read books on any device with Internet access, including mobile phones, rather than being limited to dedicated reading devices like the Amazon Kindle. "We don't believe that having a silo or a proprietary system is the way that e-books will go," he said.
He said that Google would allow publishers to set retail prices. Amazon lets publishers set wholesale prices and then sets its own prices for consumers. In selling e-books at $9.99, Amazon takes a loss on each sale because publishers generally charge booksellers about half the list price of a hardcover -- typically around $13 or $14.
In addition -- and this is pure conjecture on my part -- Google's push into HTML 5 is a potential shot across the bow of e-reader manufacturers. Assuming it's widely implemented, HTML 5 will further blur the line between standalone software and Web browsers/cloud-based content. Toss in Google's Chrome browser and the Gears plugin and you can see how the dots (might) connect.
According to the Times, Google intends to launch its ebook project in 2009. This effort is separate from the pending Book Search agreement.
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Twitter Boot Camp Coming June 15 in New York
Mac Slocum
May 12, 2009
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Twitter seems simple on the surface, but it takes practice to harness Twitter's audience development power. That's why we're hosting a one-day Twitter Boot Camp in New York City on June 15.
Join O'Reilly Media founder and CEO Tim O'Reilly, Edelman Digital SVP Steve Rubel, Twitter expert Sarah Milstein and others at this one-day educational event. Speakers and instructors will reveal best practices you can immediately apply to engage your audience and grow your business.
Full event information and registration details are available here. Use the discount code "toc" to get $50 off the registration fee.
Amazon Demos Large Screen Kindle DX
Mac Slocum
May 6, 2009
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Amazon released the large-form Kindle DX this morning. Notable specs include:
- The $489 DX ($130 more than Kindle 2) will be shipped this summer. It's currently available for pre-order through Amazon.com
- The DX screen measures 9.7 inches diagonally; 3.7 inches larger than the Kindle 2. Including the frame and keyboard, the DX is 10.4 inches high x 7.2 inches wide x 0.38 inches deep.
- The DX holds 3,500 books. Kindle 2 holds 1,500.
- The DX has built-in PDF support. The Kindle 2 requires conversion through the Personal Document Service, which was recently switched to a $0.15 per megabyte variable fee.
- Auto-rotation switches between portrait and landscape modes.
During this morning's demonstration, Amazon CEO Jeff Bezos addressed the DX's two target markets: textbooks and newspapers. Bezos announced an agreement with Pearson, Cengage and Wiley to bring textbooks to the device.
In its live-blog coverage, Engadget offered this quote from Jeff Bezos in regard to newspapers:
"We're pleased to announce that three papers have signed on with us, the NYT, Boston Globe, and the San Francisco Chronicle. They will offer reduced prices for long term commitments on subscriptions."
Adam Ostrow from Mashable says the "reduced prices" pertain to the cost of the Kindle DX, but I'm looking for clarification. Technically, those price reductions could apply to subscription fees. The Kindle-based New York Times subscription currently costs $13.99 per month, and the Times may knock that monthly fee down in return for a multi-year commitment. More to come ....
(Update, 5/6/09, 2pm) -- Ars Technica says a lower-cost DX will be available with newspaper subscriptions. Further details have not been announced.
Report: Large-Form Kindle to Target Textbooks and Newspapers
Mac Slocum
May 5, 2009
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The Wall Street Journal says a large-form Kindle -- rumored to make its debut tomorrow -- will be partially targeted at the textbook market:
Beginning this fall, some students at Case Western Reserve University in Cleveland will be given large-screen Kindles with textbooks for chemistry, computer science and a freshman seminar already installed, said Lev Gonick, the school's chief information officer. The university plans to compare the experiences of students who get the Kindles and those who use traditional textbooks, he said.
There's also considerable discussion about the impact a large-form Kindle could have on newspapers and magazines. Large-form e-readers from Plastic Logic (due in 2010) and iRex (currently avaialble) are aimed at the same business/media-consumer market.
We'll know full details after tomorrow's Amazon press conference.
Amazon Acquires Lexcycle
Mac Slocum
April 27, 2009
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Lexcycle, the company behind Stanza, has just announced it's been acquired by Amazon:
We are not planning any changes in the Stanza application or user experience as a result of the acquisition. Customers will still be able to browse, buy, and read ebooks from our many content partners. We look forward to offering future products and services that we hope will resonate with our passionate readers.
The New York Times says terms of the deal have not been released. It's not yet known how Stanza will fit amidst Amazon's Kindle and recently-released Kindle iPhone app.
Karen Templer from the Readerville Weblog poses a number of key questions:
Will the Stanza/Fictionwise store be replaced with a Stanza/Amazon store? (Presumably.) And/or will Stanza be merged with the Kindle app? Will it continue to read ePub and other formats or will it conform strictly to Kindle? (Conversely, will Kindle begin reading ePub?) And, most of all, where does this leave IndieBound and their ebook plans?
Sony-Google Deal Adds 500k Public Domain Books to E-Reader
Mac Slocum
March 19, 2009
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Sony is adding 500,000 public domain EPUB-based titles to its Reader catalog through a partnership with Google. Paul Biba at Teleread examines Sony's rationale:
Sony's apparent intent, meanwhile, beyond adding value to the Reader, will be to use public domain books in ePub to entice people to install its software and in time buy its reader devices.
In the exclusive TeleRead interview, Steve [Haber, President of Sony's Digital Reading Division] emphasized that this program is part of Sony's commitment to an open platform, as opposed to the closed platform of its major competitor (hint, hint, the name starts with an A). The ePub conversion is being done by Google itself, as noted; and Sony and Google are exploring ways to make copyrighted ePub material available.
Catalog expansion and mobile devices are propelling recent ebook/e-reader announcements. Google Book Search opened mobile access to its archive of public domain books in February, and Amazon recently made its Kindle titles available to iPhone and iPod Touch users through a free iPhone app.
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Jakob Nielsen: Kindle Content Must be Kindle-Specific
Mac Slocum
March 16, 2009
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Jakob Nielsen offers an in-depth look at Kindle formatting best practices:
For Kindle, it's certainly unacceptable to simply repurpose print content. But you can't repurpose website content, either. For good Kindle usability, you have to design for the Kindle. Write Kindle-specific headlines and create Kindle-specific article structures. [Link included in original post.]
(Via Joe Wikert's Twitter stream)
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Kindle Comes to the iPhone
Mac Slocum
March 4, 2009
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Users of the iPhone and iPod Touch can now tap into Amazon's Kindle store with the free Kindle for iPhone application. From The New York Times:
The move comes a week after Amazon started shipping the updated version of its Kindle reading device. It signals that the company may be more interested in becoming the pre-eminent retailer of e-books than in being the top manufacturer of reading devices.
Amazon is positioning the iPhone app as a gap filler: nibble on book content while waiting at the airport, in line, at a restaurant, etc., but settle in for deep reading with the original Kindle (or, presumably, the printed edition). Toward that end, the Times says Amazon is using a bookmark feature that keeps a reader's spot as they switch devices.
Reaction to the Kindle iPhone App
I'll be adding to this list over the next few days as more coverage appears (I highly recommend following the real-time Kindle trend on Twitter). Please share additional links and your own Kindle/iPhone analysis through the comments area.
Hands on: Kindle for iPhone a great Kindle companion
(Chris Foresman, Ars Technica)
Clicking on the "Get Books" button on the Home screen instructs users to got to Amazon's Kindle Store via a computer for "the best shopping experience." And they aren't kidding; while there is a link that will open the Kindle Store in MobileSafari, browsing and buying books this way is just plain frustrating. The Kindle's own integrated buying is far simpler in comparison. Apple presumably has this restriction in place so that developers don't abuse the App Store system, giving away free apps on Apple's dime and then selling content elsewhere. Perhaps Amazon can build an iPhone-browsable version of the Kindle Store and display it via an embedded browser, or better yet, perhaps Amazon and Apple can come to some sort of agreement to allow in-app purchasing.
First Impressions of Kindle on iPhone
(Walt Mossberg, AllThingsD)
... it is a solid basic app for reading books, and is especially valuable if you already own a hardware Kindle, as I do. In my brief tests, the iPhone app synchronized rapidly and perfectly with my purchased library of Kindle books on Amazon's servers, and allowed me to retrieve a previously purchased e-book, without paying again, just as my hardware Kindle does. It also synchronized to the furthest page I had read in that book on my Kindle. After reading for awhile on the iPhone, I performed that process in reverse, and my Kindle took me to the same spot where I had quit reading on the iPhone.
Kindle for iPhone Review
(Perrin Stewart, 148Apps)
Read more…... it's worth having the app on your device for the access to Amazon's virtual library alone. In many cases, the pricing on Kindle versions of books are much cheaper than other ebook stores (compare the Kindle version of "The Graveyard Book" for $9.99 to the Fictionwise version which is $17.99 and the stand-alone iTunes store app which is $17.99, for instance), and they often have books that other stores do not.
Excerpting Best Practices Hinge on Intent
Mac Slocum
March 2, 2009
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A piece in the New York Times reignites the fair use debate by asking: How much excerpting does fair use cover?
It's a reasonable question, particularly since Google News, the Huffington Post and countless other sites rely on excerpt aggregation to drive traffic and sell ads. But the rules of excerpting are also -- to steal a line from Steve Jobs -- "a bag of hurt."
Fair use is a doctrine, and as much as editors, bloggers and others with an excerpting bent wish for structure (word count, percentage used, image size, etc.), it's not going to happen. Fair use is contextual and case-by-case. That's why Henry Blodget, co-founder of Silicon Alley Insider, has the right perspective:
"To excerpt others the way we want to be excerpted ourselves."
Intent is the key to proper excerpting. If your intent is to single out someone else's work, and drive attention and its associated benefits and detriments to the creator of that work, then excerpts will be short and filled with outbound links. But if your intent is to fool Google, boost your traffic, and use someone else's material to further your own efforts, then excerpts will be long and link-free -- or they'll contain links to your material.
Excerpting is an extension of white-hat vs. black-hat search engine optimization. The white hats understand that search engines are the essential utility on the Web. Gaming them for personal gain erodes value and reduces opportunities for everyone. Black hats care only about short-term efforts, so they do anything they can to turn attention into quick advertising revenue. What black hats don't realize -- or care about -- is the impact their actions have on the structure of the Internet. They're jackhammering the foundation they're standing on.
Sites that push the boundaries of excerpting are engaged in the same self-destructive behavior. They may see short-term traffic and revenue spikes, but the source sites will eventually cry foul and enact their own Draconian countermeasures. Long-term, this doesn't benefit anyone. Sites that rely on excerpted information will lose access, and originating sources will lose attention. To be effective, excerpting needs to be a mutually beneficial relationship that provides value to everyone involved. The only "rule" is intent.
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Hearst Gets Into the E-Reader Game
Mac Slocum
February 27, 2009
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Hearst Corp. is developing its own wireless e-reader that may debut this year. From Fortune:
According to industry insiders, Hearst, which publishes magazines ranging from Cosmopolitan to Esquire and newspapers including the financially imperiled San Francisco Chronicle, has developed a wireless e-reader with a large-format screen suited to the reading and advertising requirements of newspapers and magazines. The device and underlying technology, which other publishers will be allowed to adapt, is likely to debut this year.
The larger screen size will put the Hearst reader in the same class as devices from Plastic Logic and iRex.
Fortune says Hearst isn't discussing product specs, but the company has a longtime association with E Ink. Last September, Esquire published the first E Ink magazine cover.
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Amazon Announces Kindle 2
Mac Slocum
February 9, 2009
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I've got just enough time between TOC tutorial sessions for a quick Kindle 2 post.
As anticipated, Amazon unveiled Kindle 2 this morning. The $359 update is thinner (0.36 inches) and lighter (10 ounces) than the original Kindle. It also includes updated navigation, more storage (2GB; approximately 1,500 titles) and a screen capable of handling 16 shades of gray. Kindle 2 will be released on Feb. 24.
The one feature that really caught my eye is the Kindle's new text-to-speech function:
You can switch back and forth between reading and listening, and your spot is automatically saved. Pages automatically turn while the content is being read, so you can listen hands-free.
Engadget and CNET live-blogged the announcement.
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Webcast Video: Youth & Creativity -- Emerging Trends in Self-Expression and Publishing
Mac Slocum
February 2, 2009
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Below you'll find the full recording from the TOC webcast, "Youth & Creativity: Emerging Trends in Self-Expression and Publishing," with Julie Baher and Bill Westerman.
Read more…Webcast Video: Essential Tools of an XML Workflow
Mac Slocum
January 30, 2009
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Below you'll find the full recording from the TOC webcast, "Essential Tools of an XML Workflow," with Laura Dawson.
Read more…The Coming Readers' Economy and Data Portability
Mac Slocum
January 23, 2009
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This is a guest post by Mark Bertils.
At the end of last year one event signaled a huge shift in how the book publishing industry will do business. It's not what you think. It was December's launch of Facebook Connect. A land grab for user identities followed. The Web's people economy is coming of age.
Facebook's Squid Tries to Eat the Internet's Whale
The Connect program wasn't new in December. It was announced in May 2008. It isn't even original. But it marks the coming-out party for Facebook's social graph. Users are now free to come and go from Facebook's walled garden. They can bring their Facebook-endorsed identity (and relationships) with them as they travel the Internet. It is a major development for the social Web. It is a further claim on the permanence and importance of these platforms. And it is the clearest marker yet that the social networking boom of the last five years has beget a new Internet-wide folks-economy.
Seemingly overnight online user identity (here I mean the entire Web -- every site, every service) became a battleground between Web giants. Google and MySpace are parrying. The OpenID foundation is the Red Cross. Everyone else is taking sides. Identity politics has never been so interesting.
But this is not simply about portable identities and the single-sign-on Web. It is a fundamental shift in the Web economy. It is a bold stride toward relationship monetization -- where user data exchange becomes the most important transactional unit on the Internet.
Readers Are The Most Important Asset
This is pivotal for book publishers and other creators of digital goods.
It is no secret that infinitely copyable products aren't worth very much, so naturally, value is moving up the food chain. As Softskull's Richard Nash recently wrote at the Harvard Business Publishing blog, in the future, monetizing and organizing relationships -- not products -- will pay publishers' rents.
To some degree this is happening already. O'Reilly Media have made conferences a large part of what they do. Harlequin's on-line role is largely to connect like-minded readers. And the reader economy is alive and well at the myriad of social networks for book lovers. But what of the other houses? How best to make this mindshift? How to redeploy the resources spent managing a supply chain of products to manage a supply chain of peoples' information?
BookDrop facilitates passing product info from one business to another. An analogue is needed for passing reader info between businesses. How is that going to happen? Who is going to do it?
Open Standards. Reader First.
The volunteers at Dataportability.org are already asking these questions. The group champions the unimpeded movement of user data around the Web. That includes user identities but it also extends beyond OpenID to include open address book standards, open calendar standards, and open standards for opinions, ratings and reviews. It is entirely grassroots and focuses on user-controlled, privacy-respecting data portability.
On their wiki, information specific to publishers and media organizations is thin but a need has been identified to standardize and provide guidance to publishers. The call is out for task-force volunteers to identify and report on the unique requirements within the generalized publishing domain.
To get the conversation started I have volunteered to be the interim chairman of the media publishers' dataportability task-force. I am hoping interested parties will step forward to fill the ranks of this group. The end goal is to publish a report that encourages the distribution and adoption of reader-friendly standards. If you, or someone you know, would interested in participating contact me at org.mark atgmail[.]com.
Mark Bertils is a grad student, reluctant technical writer, an aspiring technologist, and a book industry orphan. He maintains a blog at indexmb.com
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"None of this is good or bad; it just is"
Mac Slocum
January 22, 2009
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Lev Grossman takes a pragmatic look at the changing state of authors, readers, and the definition of publishing:
Self-publishing has gone from being the last resort of the desperate and talentless to something more like out-of-town tryouts for theater or the farm system in baseball. It's the last ripple of the Web 2.0 vibe finally washing up on publishing's remote shores. After YouTube and Wikipedia, the idea of user-generated content just isn't that freaky anymore.
And there's actual demand for this stuff. In theory, publishers are gatekeepers: they filter literature so that only the best writing gets into print. But [Lisa] Genova and [Brunonia] Barry and [Daniel] Suarez got filtered out, initially, which suggests that there are cultural sectors that conventional publishing isn't serving. We can read in the rise of self-publishing not only a technological revolution but also a quiet cultural one--an audience rising up to claim its right to act as a tastemaker too.
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Presentations from the StartWithXML Forum
Mac Slocum
January 16, 2009
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The following slides accompanied many of the presentations during the StartWithXML forum, held Jan. 13, 2009 in New York City.
XML--Why Bother?
David Young, Hachette Book Group USA
As Chairman and CEO of one of America's leading trade publishers, David Young presents the executive perspective on the role of XML technologies in the increasingly complex business of creating and selling books.
An Introduction to StartWithXML
Michael Healy, Book Industry Study Group
Introduction to some of the key terms and concepts needed to understand the day's program.
ROI Drivers for a StartWithXML Production Process
Brian O'Leary, Magellan Media Consulting Partners
Overview of the key components that provide the return on investment in an XML workflow.
Saving Money by Adopting an XML-Based Meta Data Workflow
Werner Fischer, Klopotek North America
Presented as part of the "StartWithXML ROI: Savings" panel.
Starting with XML: The Benefits of Automating Composition with Standard Stylesheets
Rebecca Goldthwaite, Cengage Learning
Presented as part of the "StartWithXML ROI: Savings" panel.
Leveraging XML for IP Rights
Steve Kotrch, Simon & Schuster
Presented as part of the "StartWithXML ROI: Savings" panel.
Marketing Books In A World Of Discoverability
Evan Schnittman, Oxford University Press
Presented as part of the "StartWithXML ROI: Revenues" panel.
Supporting Multi-Format Publishing
Leslie Hulse, HarperCollins Publishers
Presented as part of the "StartWithXML ROI: Revenues" panel.
Online Licensing Strategies: The Path to Digital Revenue
Bill O'Brien, Copyright Clearance Center
Presented as part of the "StartWithXML ROI: Revenues" panel.
Digital Book Printing: The New Economics Of Print-On-Demand
David Taylor, Lightning Source Inc.
Presented as part of the "StartWithXML ROI: Revenues" panel.
The View from the Front Lines
Ken Brooks, Cengage Learning
As a publishing technology pioneer and SVP, Global Production and Manufacturing at one of America's largest educational publishers, Ken Brooks presents lessons for the publishing industry at large based on his experiences implementing successful, large-scale XML production processes.
StartWithXML Solutions Overview
Brian O'Leary, Magellan Media Consulting Partners
Overview of the many publishing technology solutions providers and how their offerings support an XML workflow.
XML Workflow Foundations: Efficient Title Management Practices
Doug Lessing, Firebrand Technologies
Presented as part of the "StartWithXML Solutions: Tools" panel.
Building an XML workflow: Tools and Key Considerations
Steve Waldron, Klopotek North America
Presented as part of the "StartWithXML Solutions: Tools" panel.
DAM for Production vs DAM for Distribution
Scott Cook, codeMantra
Presented as part of the "StartWithXML Solutions: Tools" panel.
O'Reilly XML Toolchain
Andrew Savikas, O'Reilly Media
Presented as part of the "StartWithXML Solutions: Tools" panel.
StartWithXML Readiness Checklist
Brian O'Leary, Magellan Media Consulting Partners
Checklist of the key issues publishers should consider before implementing an XML production process.
Tagging and Chunking Best Practices
Laura Dawson, LJNDawson
Presented as part of the "StartWithXML Solutions: Methods" panel.
The Evolving Role of Authors and Editors
Phil Madans, Hachette Book Group
Presented as part of the "StartWithXML Solutions: Methods" panel.
How Wiley Uses Word to Invite Authors, Engage Editors, Improve Production, and Put XML at the Source of Its Content
Frank Grazioli, John Wiley & Sons
Presented as part of the "StartWithXML Solutions: Methods" panel.
Film Criticism and YouTube Don't Play Nice
Mac Slocum
January 16, 2009
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In an essay catalyzed by YouTube's removal of a film criticism archive, which included ripped clips from copyrighted movies, Matt Zoller Seitz addresses the disconnect between takedown policies and the gray areas of digital culture:
There should be a way to distinguish between piracy-for-profit (or unauthorized, free redistribution) and creative, interpretive, critical or political work that happens to use copyrighted material. And there must be an alternative to unilateral takedowns. The issues aren't just legal, they're practical. History has demonstrated that there's no copyright protection that can't be defeated, no corporate edict that can't be subverted. And given the technological sophistication that permits digital watermarking, there ought to be a way to make sampling of any sort, authorized or not, scaled to suit the filmmakers' means, profitable for the rights holders, and as fully automated as the copyright-infringement-scouring that's currently happening all over the Internet.
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"Amazon Tax" Moves Forward in New York
Mac Slocum
January 14, 2009
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A judge has dismissed lawsuits from Amazon and Overstock.com challenging New York's "Amazon tax," which was enacted last year. From the Associated Press:
The law applies to companies that don't have offices in New York, but have at least one person in the state who works as an online agent -- someone who links to a Web site and receives commissions for related sales.
In this case, "agent" is synonymous with "affiliate." Amazon and other online retailers share a cut of revenue generated by affiliate referrals. If further appeals go against Amazon and, as expected, other states jump on the sales tax bandwagon, affiliate programs of all sorts could take a major hit.
The AP notes that the law applies to "companies that have $10,000 or more in New York sales." There's some confusion around this $10,000 figure -- does it apply to companies that run affiliate programs (e.g. Amazon) and generate $10,000 or more in New York-based sales, or does it refer to affiliates who earn $10,000 through revenue share agreements? According to Law.com, the company that sells the products is held to the $10,000 standard. As such, a company could not skirt the law by cutting off individual New York-based affiliates before they reach $10,000 in referral sales. To avoid collecting New York sales tax altogether, companies would have to limit the combined income from all New York affiliates to less than $10,000.
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Newspapers Pursued New Tech with Wrong Intentions
Mac Slocum
January 6, 2009
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In a column at Slate, Jack Schafer says newspapers' overcommitment to form and content lock-in led to the industry missing Web opportunities:
From the beginning, newspapers sought to invent the Web in their own image by repurposing the copy, values, and temperament found in their ink-and-paper editions. Despite being early arrivals, despite having spent millions on manpower and hardware, despite all the animations, links, videos, databases, and other software tricks found on their sites, every newspaper Web site is instantly identifiable as a newspaper Web site. By succeeding, they failed to invent the Web.
Related Stories:
- Steve Yelvington: "Early to the game but late to learn how to play"
- Clay Shirky: "The Newspaper Industry and the Arrival of the Glaciers"
- News.com: "NYT's Sulzberger: 'We can't care' if newspapers die"
- Guccione: Print Downturn Traces Back to Pre-Internet Era
- How Hackers Show it's Not All Bad News at the New York Times
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Impact of P2P and Free Distribution on Book Sales This report tests assumptions about free digital book distribution and P2P impact on sales. Learn more.
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