[TOC Directory] Recent Additions

Mac Slocum
October 29, 2008 | Permalink | Comments (0) | Listen

28 new listings have been added to the TOC Directory in the last week, including:

• Acme Bookbinding
• Sniplits
• Pinnacle Technology
• GoSpoken
• Horizon Paper

Visit the TOC Directory to add your own listings and events.

[TOC Webcast] Tomorrow: Why Publishers Should Care About SEO

Mac Slocum
October 21, 2008 | Permalink | Comments (2) | Listen

Update: 11/08 -- The full recording from this TOC Webcast is available here.

Tools of Change for Publishing will host a free webcast tomorrow at 1 p.m. eastern (10 a.m. pacific). Our presenter will be Jamie Low, founder of SearchEngineMarketing.com and an expert in search engine optimization (SEO).

Topics Jamie will discuss include:

• how publishers can get ranked for specific queries related to their content
• why some pages earn top spots in search listings and others fail to advance
• how to evaluate SEO strategies that will support real-world business objectives

Slots are limited, so register for free today.

[TOC Directory] Recent Additions

Mac Slocum
October 15, 2008 | Permalink | Comments (0) | Listen

20 new listings have been added to the TOC Directory in the last week, including:

• SFX Systems
• Cross River Publishing Consultants
• 1106 Design
• Acme Bookbinding
• M-real

Visit the TOC Directory to add your own listings and events.

[TOC Webcast] Why Publishers Should Care About SEO

Mac Slocum
October 14, 2008 | Permalink | Comments (0) | Listen

Update: 11/08 -- The full recording from this TOC Webcast is available here.

Tools of Change for Publishing will host a free webcast with search engine optimization (SEO) expert Jamie Low on Wednesday, Oct. 22 at 1 p.m. eastern (10 a.m. pacific).

Jamie will use a conversational format and live search queries to examine SEO elements and techniques, including:

• how publishers can get ranked for specific queries related to their content
• why some pages earn top spots in search listings and others fail to advance
• how to evaluate SEO strategies that will support real-world business objectives

Slots are limited, so register for free today.

Related Stories:

• Web Analytics Primer for Publishers
• Digital Experiments and Useful Analytics Must Go Hand-in-Hand
• Overestimating the Home Page
• When it Comes to Search, How Low Can You Go?
• TOC DVD: "Search Engine Optimization for Book Publishers"

Joe Wikert Joins O'Reilly Media

Andrew Savikas
October 13, 2008 | Permalink | Comments (8) | Listen

We couldn't be happier to announce that Joe Wikert has joined O'Reilly Media as the General Manager of the O'Reilly Technology Exchange (OTX) division, which publishes our flagship "animal books."

Readers of this blog know we're big fans of Joe's work on his Publishing 2020 and Kindleville blogs. Joe's perspective is very much aligned with our own, and we're thrilled to add him to our list of innovators who believe in re-inventing the future of publishing. From the press release:

"Joe brings deep experience in technology publishing to his new position, but perhaps even more important, he embodies the innovative, adventurous 'alpha geek' spirit we believe is key to succeeding in today's publishing environment," said Laura Baldwin, O'Reilly COO and CFO. "His vision of the future of publishing is very much aligned with O'Reilly's. I'm delighted to bring his leadership to our flagship OTX division as we focus on building new ways to disseminate information to today's technologists."

The OTX division, which publishes O'Reilly's storied "animal books," serves the developers and system administrators who have been a key O'Reilly constituency throughout the company's 30-year history. Wikert is spearheading the expansion of the OTX publishing program into a broader offering that spans print, online, and in-person products and services.

Joe is already a member of the advisory committee for the 2009 TOC Conference, and stay tuned for more from him here on the TOC blog. Welcome Joe!

[TOC Directory] Recent Additions

Mac Slocum
October 7, 2008 | Permalink | Comments (0) | Listen

20 new listings have been added to the TOC Directory in the last week, including:

• Sonibyte
• Astak
• Turnhere.com
• Lexcycle
• Zapptek

Visit the TOC Directory to add your own listings and events.

Share Your Success Story (or Lessons Learned from Failure) at TOC 2009

Andrew Savikas
October 7, 2008 | Permalink | Comments (0) | Listen

One of the ongoing goals for the TOC Conference is to encourage the sharing of success stories and of the lessons learned from failed experiments and initiatives. For 2009, we're going to try something a bit different to add to the discussion, and we want your help.

Tell us about your experience (good or bad!) with a new technology, technique, or strategy based on the shifting publishing landscape. We'd especially love to hear about efforts based on what you learned at a previous TOC Conference. We'll pick four submissions to present as part of a panel at the 2009 TOC Conference. If you're selected, you'll receive a complimentary admission to the full conference.

We're looking for personal accounts. We want to hear the key actions that led to success or failure, as well as what you've learned from the experience. Submissions can be in whatever format best suits your story: text, video, etc.

Send your story to toc AT oreilly.com before Nov. 10.

Ebook Advocate David Rothman Recovering from Heart Attack

Andrew Savikas
October 2, 2008 | Permalink | Comments (0) | Listen

Last night word came via Jon Noring that David Rothman of the TeleRead blog suffered a heart attack last week, and is now recovering from quadruple bypass surgery.

Our thoughts are with David and his family, and we wish him a safe and speedy recovery.