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Schedule Grid: Graphing Social Patterns West 2008 — O'Reilly Conferences, March 03 - 04, 2008, San Diego, CA
ETech After Hours Party
GSP West participants are also invited to the ETech After Hours Party (hosted and sponsored by Walt Disney Internet Group) on Tuesday night.
GSP West 2008 Schedule
Below are the confirmed and scheduled talks at GSP West (schedule subject to change).
Schedule views
San Diego Ballroom B
8:00am
Breakfast served in the Seaview Room
9:00am
Welcome
Dave McClure (500 Hats)
9:10am
The Future of Social Networks
Charlene Li (Forrester Research)
9:40am
MySpace Platform: Business & Marketing Overview
Amit Kapur (MySpace)
10:15am
AM Break
11:00am
Ten Million in Ten Weeks: What Stanford Learned Building Facebook Apps
BJ Fogg (Stanford University), Dan Ackerman-Greenberg (Stanford University / 750 Industries), Robert Fan (Stanford University / 750 Industries)
11:20am
Your Business on Facebook: Facebook Marketing 101
Rodney Rumford (FaceReviews)
11:45am
Giving Good Poke: Using Social Apps & Media for Social Causes
Beth Kanter ( Beth's Blog)
12:00pm
Lunch
1:30pm
Social Networks & the NEED for FEEDS
Sean Ammirati (mSpoke / ReadWriteWeb), Ian Kennedy (Yahoo!), Bret Taylor (FriendFeed), Kevin Marks (Google), David Recordon (Six Apart)
2:15pm
Session
Bring Your Own Platform (BYOP): Build, Buy, or Borrow? Oren Michels (Mashery), Seth Sternberg (meebo), Jessica Alter (Bebo), Chris Damsen (Netvibes), Jeff Roberto (Friendster)
Bring Your Own Platform (BYOP): Build, Buy, or Borrow? Oren Michels (Mashery), Seth Sternberg (meebo), Jessica Alter (Bebo), Chris Damsen (Netvibes), Jeff Roberto (Friendster)
3:00pm
PM Break
3:30pm
Session
Widget Strategies & Social Platforms Jeremiah Owyang (Forrester Research), Hooman Radfar (Clearspring Technologies, Inc.), Jeff Nolan (NewsGator), Pam Webber (Widgetbox), Ben Pashman (Gigya)
Widget Strategies & Social Platforms Jeremiah Owyang (Forrester Research), Hooman Radfar (Clearspring Technologies, Inc.), Jeff Nolan (NewsGator), Pam Webber (Widgetbox), Ben Pashman (Gigya)
4:15pm
Session
Privacy Management & Data Portability for Social Networks Dan Farber (CNET Networks), Joseph Smarr (Plaxo), David Lavenda (WorkLight), Allen Hurff (MySpace), Ben Metcalfe (Swordfish Corp / DataPortability.org)
Privacy Management & Data Portability for Social Networks Dan Farber (CNET Networks), Joseph Smarr (Plaxo), David Lavenda (WorkLight), Allen Hurff (MySpace), Ben Metcalfe (Swordfish Corp / DataPortability.org)
5:00pm
Session
DiSo & The Web Citizen: Distributed Social Networking Starts Here Chris Messina (Citizen Agency)
DiSo & The Web Citizen: Distributed Social Networking Starts Here Chris Messina (Citizen Agency)
GSP West AppNite
Dave McClure (500 Hats), Jim Scheinman (Charles River Ventures), Nick Gonzalez (SocialMedia)
8:00am–9:00am
(1h)
Break: Breakfast served in the Seaview Room
Seaview Room
9:00am–9:10am
(10m)
Keynote
Welcome
Dave McClure
(500 Hats)
Welcome to the premier conference on social networks and social platforms. Learn about the latest marketing & technical innovations happening in social networking from Google, MySpace, Facebook, Yahoo, and many more.
9:10am–9:40am
(30m)
Keynote
The Future of Social Networks
Charlene Li
(Forrester Research)
Social networks are taking over the Web and changing how we interact with other people and businesses. See where social networks are headed in the future, and how business and technology is adapting.
9:40am–10:15am
(35m)
Keynote
MySpace Platform: Business & Marketing Overview
Amit Kapur
(MySpace)
MySpace is the largest social networking site in the world, and the sixth most popular web site overall. Amit Kapur will present an overview of the new MySpace platform and related advertising and marketing opportunities to reach over 100 million MySpace users.
10:15am–10:30am
(15m)
Break: AM Break
10:30am–11:00am
(30m)
Keynote
Overview of Facebook Platform
Benjamin Ling
(Facebook)
Ben Ling, director of Platform Product Marketing, will give an overview of the Facebook Platform. Come find out the latest developments with the Facebook APIs and other Facebook platform technology.
11:00am–11:20am
(20m)
General
Ten Million in Ten Weeks: What Stanford Learned Building Facebook Apps
BJ Fogg
(Stanford University) et al
September 2007: 100 students enroll in a Stanford class on building Facebook apps and social persuasion. By December the students blew everyone away: 50+ amazing apps, 10 million installs, and 1 million daily users. Come hear their story and learn what happened.
11:20am–11:45am
(25m)
General
Your Business on Facebook: Facebook Marketing 101
Rodney Rumford
(FaceReviews)
Find out how to market your business on Facebook using a variety of tools and techniques, and see case studies of other businesses currently using Facebook as a core marketing channel for customer acquisition.
11:45am–12:00pm
(15m)
General
Giving Good Poke: Using Social Apps & Media for Social Causes
Beth Kanter
( Beth's Blog)
How one woman poked, prodded, tweeted, blogged and mobilized a networked army of supporters to rally their friends and personal networks and raise over $90,000 for Cambodian Orphans, winning the #1 spot for Global Causes for America's Giving Challenge in January 2008. Come hear the story and learn the secrets of success for socially-networked, person-to-person fundraising.
12:00pm–1:15pm
(1h 15m)
Break: Lunch
1:15pm–1:30pm
(15m)
Yahoo!'s MyBlogLog API: A Social Network Lookup Service
Ian Kennedy
(Yahoo!)
MyBlogLog powers the friendly little faces you see on many blog sidebars. But behind the cool little widget there's a lot more going on; MBL enables users to store identity pointers to over 30 different social networking services.
With the new MyBlogLog API, developers can now build lots of cool mashups, some of which Ian will demo & explain why Yahoo is so excited about them.
1:30pm–2:15pm
(45m)
Social Networks & the NEED for FEEDS
Sean Ammirati
(mSpoke / ReadWriteWeb) et al
The latest revolution in social networks is the rollout of shared activity streams, such as Facebook's News Feed & Plaxo's Pulse. Come find out more about how feeds are changing the way people discover news, apps, and other information.
2:15pm–3:00pm
(45m)
General
Bring Your Own Platform (BYOP): Build, Buy, or Borrow?
Oren Michels
(Mashery) et al
Facebook has Platform. Google has OpenSocial. Many social networks are choosing to also roll out their own application platform offering. See an overview of social platforms from Bebo, meebo, NetVibes, & Friendster and find out what choices they made in creating their social platforms.
3:00pm–3:30pm
(30m)
Break: PM Break
3:30pm–4:15pm
(45m)
General
Widget Strategies & Social Platforms
Jeremiah Owyang
(Forrester Research) et al
Widgets are rapidly spreading throughout social networks and platforms. Companies are using widgets as new publishing and advertising channels, for both businesses and consumers. What advantages do widgets provide? And who's in charge of all of them?
Learn how to define your widget strategy, and how to conquer the world of social platforms, news feeds, viral marketing, and more.
4:15pm–5:00pm
(45m)
General
Privacy Management & Data Portability for Social Networks
Dan Farber
(CNET Networks) et al
Social networks are letting more people connect than ever before. Learn how social networks can help (or hurt?) people trying to control and manage their privacy online, and how to exchange data with friends, applications, and marketers.
5:00pm–5:30pm
(30m)
General
DiSo & The Web Citizen: Distributed Social Networking Starts Here
Chris Messina
(Citizen Agency)
If someone wants to live "silo-free" and use / support distributed social networking technology, where do they start? DiSo is a distributed social network project founded by Steve Ivy and Chris Messina, built on top of WordPress. DiSo uses already-existing blog software building blocks, along with technologies like XMPP and XFN for handling friend lists and message delivery.
6:30pm–7:00pm
(30m)
Event
Facebook Sponsored Bar
Prior to Appnite, please join us for spirits and refreshments in the Marina Foyer. Thanks to our sponsor host Facebook.
7:00pm–8:00pm
(1h)
Event
GSP West AppNite
Dave McClure
(500 Hats) et al
AppNite features 10 awesome developers doing lightning-fast 5-minute live demos, with prizes for the 2 best apps (as determined by audience vote). Developers may enter in one of two categories: 1) Facebook-compatible apps (Facebook, Bebo) and 2) OpenSocial-compatible apps (MySpace, Hi5, Orkut, Friendster, Ning).
8:00pm–8:30pm
(30m)
Keynote
The O'Reilly Radar
Tim shares his views on the technology's latest trends.
8:30pm–9:30pm
(1h)
Event
Ignite ETech
If you had 5 minutes on stage what would you say? Would you pitch a project? Launch a web site? Teach a hack? We’re going to find out when we Ignite ETech.
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Sponsorship Opportunities
For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at yromaine@oreilly.com.
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Download the Media & Promotional Partner Brochure (PDF) for more information on trade opportunities with O'Reilly conferences, or contact Avila Reese at mediapartners@oreilly.com.
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