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All the advertising technology, scale, and services you need to
go digital
Adtech built for European broadcasters.
Our 100% cloud-native advertising technology stack includes a fully integrated ad server and SSP with a broadcaster-centric product suite for all distribution channels.
Bring the efficiency
of programmatic
buying to your
linear TV offering.
We enable the programmatic buying and digital substitution of spots within the linear TV ad break — creating new revenue streams for broadcasters while giving broadcasters complete control over data, privacy, and creatives.
Create new
inventory with our
Addressable TV and
Connected TV suite.
We enable broadcasters to bring the traditional TV commercial model into the digital age by offering ad replacement — with granular targeting capabilities — across HbbTV, OTT, and IPTV.

Overcome the growing complexity surrounding privacy and identification
Our unparalleled solution enables you to manage hierarchies and logics between different ID and privacy-friendly targeting options.

smart ID hub
identifiers
identifiers
identifiers
Support for any first-party user identifiers — including multiple identification levels such as device, user, and household — with the ability to have all ad server functionality including segment selection.
Allows broadcasters to use our probabilistic identification method to identify the device, user, or household.
Support for industry-standard identifier initiatives — such as Unified 2.0, ID5, and NetID — which gives your programmatic buyers more options to reach the right audiences.

Privacy-first
targeting
ads
cockpit
targeting
A proprietary, privacy-safe product that allows broadcasters to deliver targeted ads without processing or using personally identifiable information — while preventing downstream partners from accessing or storing relevant data.
Learn moreAllows broadcasters to fully control if and which privacy-relevant data is shared with downstream partners — and can be completely configurable for each and every DSP, DMP, or advertiser.
You can leverage our proprietary smart audiences contextual targeting solution or we can enable your own contextual targeting information via our sophisticated content awareness management suite.
Benefit from granular content awareness management — down to a video-specific level.
Our content awareness functionalities enable you to use the full potential of your content for controlling ad content offered, ad frequency, enabling specific content targeting, and facilitating your own contextual targeting segmentation.

Enable your advertisers to reach consumers sequentially across platforms and devices.
Our TV Data Management Engine, household-matching algorithm, and cross-device identification capabilities break down TV and online advertising silos — using linear TV data for digital video campaign targeting.
Explore Ad FormatsGain a support
team tailored to
you.
When you partner with us, you get a
dedicated support team that works in your
time zone, is specialised in your market, and
speaks your language.

Creating greater
value — together
We not only support broadcasters in bringing their most valuable advertising formats to digital, we closely partner with them to advance the European TV ecosystem.
Learn more about PABJoin Europe’s leading
broadcasters


























RTL Netherlands Case Study
Discover how Dutch broadcaster RTL Netherlands leveraged smartclip’s adtech solutions — including Vegan Ads — to maximise data privacy in its ad delivery process.
Download now
Case Study: RTL Netherlands
RTL Netherlands prioritises data privacy with smartclip’s latest adtech solutions

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