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Leonardo 34.3 (2001) 280


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Book Review

Fonts and Logos:
Font Analysis, Logotype Design, Typography, Type Comparison, and History

Fonts and Logos: Font Analysis, Logotype Design, Typography, Type Comparison, and History by Doyald Young. Delphi Press, Sherman Oaks, CA, U.S.A., 1999. ISBN: 0-9673316-0-9.

Seven years ago, the author of this book produced an exquisite, slightly shorter work on logotypes and letterforms, in which he shared what he had gained from 40 years as a type designer and 25 as a teacher of typography at the Art Center College of Design. In this equally elegant sequel, he provides both an overview of typography and a technical guide for decisions about legibility, font design, the compatibility of type styles and the function of type within logos. Anyone who loves letters will delight in the myriad forms that appear in the book's diagrams and exemplars.

Reviewed by Roy R. Behrens
2022 X Avenue, Dysart, IA 52224-9767, U.S.A.
E-mail: <ballast@netins.net>.



Roy R. Behrens is a professor of art at the University of Northern Iowa, where he teaches graphic design, illustration and design history. He is editor of Ballast Quarterly Review, art director of the North American Review, contributing editor of Print, and he serves on the board of advisors for Gestalt Theory. His published books include Life of Fiction (with Jerome Klinkowitz), Art and Camouflage, Design in the Visual Arts and Illustration as an Art. E-mail: <ballast@netins.net>.

(Reprinted by permission from Ballast Quarterly Review, Vol. 16, No. 1, Autumn 2000.)

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