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Advertising & Society Review

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Volume 1, Issue 1, 2000

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Additional Information

Formerly Advertising & Society Review, through volume 17, 2017 (E-ISSN: 1534-7311).

Advertising & Society Quarterly (ASQ), the successor to Advertising & Society Review, is a scholarly journal devoted entirely to advertising and its relationship to society, culture, history, and the economy. Published quarterly online, ASQ features articles, essays, interviews, roundtable discussions, and other scholarship relevant to a broad, interdisciplinary audience interested in advertising.

published by

Advertising Educational Foundation

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Volume 1, Issue 1, 2000

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What is Advertising?: An Anthology of Scholarship about Advertising and Society

William M. O’Barr

DOI: https://doi.org/10.1353/asr.2000.0025

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Historical Perspectives

Materialism and the Modern U.S. Christmas

Russell W. Belk

DOI: https://doi.org/10.1353/asr.2000.0001

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From Salvation To Self-Realization: Advertising and the Therapeutic Roots of the Consumer Culture, 1880-1930

T. J. Jackson Lears

DOI: https://doi.org/10.1353/asr.2000.0009

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Advertisements as Social Tableaux

Roland Marchand

DOI: https://doi.org/10.1353/asr.2000.0020

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Reflecting on Ethnic Imagery in the Landscape of Commerce, 1945–1975

Fath Davis Ruffins

DOI: https://doi.org/10.1353/asr.2000.0014

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What Is Advertising? (and/or Social Consequences of Advertising)

Advertising as Religion: The Dialectic of Technology and Magic

Sut Jhally

DOI: https://doi.org/10.1353/asr.2000.0005

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The Distorted Mirror: Reflections on the Unintended Consequences of Advertising

Richard W. Pollay

DOI: https://doi.org/10.1353/asr.2000.0012

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The History and Development of Advertising

Frank Presbrey

DOI: https://doi.org/10.1353/asr.2000.0021

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Advertising as Capitalist Realism

Michael Schudson

DOI: https://doi.org/10.1353/asr.2000.0023

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"But first, a word from our sponsor"

James B. Twitchell

DOI: https://doi.org/10.1353/asr.2000.0002

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Advertising: the Magic System

Raymond Williams

DOI: https://doi.org/10.1353/asr.2000.0016

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Advertising and Consumerism

Marketing Eight Hidden Needs

Vance Oakley Packard

DOI: https://doi.org/10.1353/asr.2000.0011

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I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me!, and: Falsity without Deception: As Possible As the Law Says, but Not As Probable

Ivan L. Preston

DOI: https://doi.org/10.1353/asr.2000.0013

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Subliminal Advertising

The Mass Media's Illusion of Reality

Wilson Bryan Key

DOI: https://doi.org/10.1353/asr.2000.0007

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Can't Ignore Subliminal Ad Charges

Jack Haberstroh

DOI: https://doi.org/10.1353/asr.2000.0018

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Comparative Perspectives

"No, No" to Making a Cake in a Rice Cooker: Modernization Is Not Synonymous With Westernization

George Fields

DOI: https://doi.org/10.1353/asr.2000.0003

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Print Advertisements and Nation Making in Metropolitan Papua New Guinea

Robert John Foster

DOI: https://doi.org/10.1353/asr.2000.0022

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The Content and Consumption of Advertisements

Daniel Miller

DOI: https://doi.org/10.1353/asr.2000.0019

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The Airbrushing of Culture: An Insider Looks At Global Advertising

Marcio Moreira, William M. O'Barr

DOI: https://doi.org/10.1353/asr.2000.0024

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Marketing Perspectives

Viewer Miscomprehension of Televised Communication: Selected Findings

Jacob Jacoby, Wayne D. Hoyer

DOI: https://doi.org/10.1353/asr.2000.0004

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Relatedness, Prominence, and Constructive Sponsor Identification

Gita Venkataramani Johar, Michel Tuan Pham

DOI: https://doi.org/10.1353/asr.2000.0006

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A Model For Predictive Measurements of Advertising Effectiveness

Robert J. Lavidge, Gary A. Steiner

DOI: https://doi.org/10.1353/asr.2000.0008

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Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Andrew A. Mitchell, Jerry C. Olson

DOI: https://doi.org/10.1353/asr.2000.0010

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How Advertising Works: A Planning Model. .. putting it all together

Richard Vaughan

DOI: https://doi.org/10.1353/asr.2000.0015

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Interpreting Advertising

A Currency Of Signs

Judith Williamson

DOI: https://doi.org/10.1353/asr.2000.0017

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Next Issue

Volume 1, Issue 2, 2000

Additional Information
ISSN	1534-7311
Launched on MUSE	2000-01-01
Open Access	No

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