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Top Articles Data & Metrics | LocaliQ
Data & Metrics
It can be difficult to sift through all the data and metrics you need to know to make informed decisions about your marketing. This collection of articles will help you understand what’s important to track, what marketing success looks like, and some stats to help along the way.

92 Small Business Marketing Stats You Need to Know
These fascinating small business marketing stats shine a light on marketing budgets, effective strategies, and so much more.
- Susie Marino
- November 14, 2024
- Data & Metrics

What’s a Good Click-Through Rate? (+How to Improve Yours)
Find out what a good click-through rate is for your industry and how to improve it.
- Michelle Morgan
- October 15, 2024
- Data & Metrics

7 Ways Small Businesses Can Lower Cost Per Lead
Want to lower your cost per lead? Try these seven actionable tips.
- Amanda Rodhe
- September 3, 2024
- Data & Metrics

Impressions vs. Clicks: What’s the Difference?
Impressions and clicks are like siblings: They have a lot in common, but they also have unique characteristics and traits. Uncover them all here.
- John Paul Hernandez
- January 24, 2024
- Data & Metrics

What Happens in an Internet Minute: 90+ Fascinating Online Stats
Find out what happens in an internet minute with these statistics.
- Susie Marino
- December 4, 2023
- Data & Metrics

The 9 Most Important Conversion Metrics to Track for Digital Marketing Success
Tracking the right conversion metrics can help you understand whether or not your marketing is working and which tactics are driving the best results.
- John Shieldsmith
- August 1, 2023
- Data & Metrics

11 Key Metrics & Methods to Measure Brand Awareness
How do you measure brand awareness? Let us count the ways. We're sharing them all, along with the top metrics to track, here!
- Stephanie Heitman
- April 27, 2023
- Data & Metrics

How to Collect & Use Customer Data the Right (& Ethical) Way in 2024
Find out how to collect and use customer data for better marketing in 2024. With tips to protect your customers' data.
- Stephanie Heitman
- January 31, 2023
- Data & Metrics
- Susie Marino
- February 8, 2022
- Data & Metrics
- Guest Author
- January 13, 2021
- Data & Metrics
- Guest Author
- December 2, 2020
- Data & Metrics
- tt_localiq
- January 24, 2020
- Data & Metrics
- tt_localiq
- November 6, 2019
- Data & Metrics
- tt_localiq
- September 17, 2019
- Data & Metrics