Highlights
From Insight to Impact: Introducing Lifesight Optimizer
July 2025 Updates: Optimizer, All-New Planner UI, and New Platform Native Integrations
June 2025 Updates: Profit Insights, Custom Budget Pacing, and Channel Deep Dive
May 2025 Updates: Halo Effect Indicator, One-click planner, MMM Input data update and more
April 2025 Updates: Merged Models, Enhanced Experiments, & Dashboard Export Options
March 2025 Updates: Streamlined efficiency, smarter Insights, and better optimization
February 2025 Updates: Visual Causal Graphs, GA4 Attribution & Automated Experiment Deployment
January 2025 Updates: Marketing Intelligence for the AI-first era 2025
December 2024 updates: Campaign-tactic mapping, improved geo-experiment design and more
Enhanced campaign optimization recommendations with mROAS and mCPA
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November Updates: AI Recommendations based on Marginal KPIs, Taboola & Moloco Integration and more
Incrementality for non-revenue KPIs
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Improved iFactor algorithm
Track multiple marketing goals
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Granular ad-level incrementality and marginal insights
