Retail Media’s Budget Tug-of-War: Uniting Brand and Demand Through Full-Funnel Strategies
Discover how retail media networks (RMNs) can bridge brand and performance budgets with programmatic, full-funnel strategies.
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MediaMath Archives - Infillion
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From Hype to Reality: Agency Perspectives on Retail Media Networks
Based on in-depth findings from media buyers at leading agencies, our newest retail media research report captures a prominent media channel in motion: growing fast, full of potential, but still navigating critical growing pains.
Retargeting Reimagined: How Smart Sequencing Turns Attention Into Action
Attention is the ultimate scarcity in advertising, and it’s never been more true than in today’s media ecosystem. Consumers toggle between apps, scroll through endless feeds, and stream on multiple screens simultaneously – which means the average brand message has mere seconds to make an impact. So how do modern marketers stay top-of-mind, let alone drive action?
Smarter Targeting, Greater Value: Advancing Efficiency with Segment Optimization
In an era in which every impression is scrutinized and every dollar demands accountability, precision isn’t optional – it’s essential. That’s why at Infillion we are continually evolving the MediaMath platform to support what matters most to advertisers: Maximizing performance without unnecessary spend.
MediaMath Outperformed the Competition—and Earned a Strategic Partnership
What if your DSP was the reason you were overpaying for premium inventory? That’s the question Media Thesis set out to answer in a series of head-to-head real-world performance tests comparing the market’s top demand-side platforms.
Looking For A Successor To Xandr? MediaMath Is Engineered For What’s Next
Microsoft has officially announced it’s winding down Xandr, with a full transition expected by February 2026. In the wake of this news, advertisers are left to consider what is next for them.
High Expectations, Higher ROI: Fresh Programmatic Strategies For Legal Cannabis
The evolving consumer and legal landscape positions cannabis alongside other regulated industries like alcohol and gambling, operating within a framework of mainstream acceptance and oversight.
How MediaMath Empowers Smarter Buying To Combat Programmatic Ad Waste
With the programmatic advertising landscape evolving rapidly, ensuring media quality has never been more critical.
Fresh Strategies for Tier 2 and Tier 3 Auto Advertising
For most verticals, telling a brand story can be straightforward: outline your product’s features and benefits and get it in front of the right audience. An oversimplification, perhaps, but those are the core ingredients – and they stand true for just about any company in the vertical of any size.