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IAB Tech Lab
Open Measurement - IAB Tech Lab
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Open Measurement SDK Compliance
Why Should Your Company be OM SDK Compliant?
- Industry benefits from a collaborative effort – a single source SDK for making adoption easy for publishers and app developers
- Eliminates individual customized and proprietary solutions (black box solutions), which facilitates adoption, innovation, and troubleshooting
- Improved accuracy and performance – makes measurement services more efficient
- Improves user experience – a single solution reduces the native app footprint and memory utilization
- Improves the developer experience – reduces integration timelines and ongoing maintenance efforts
- Streamline data, improved accuracy and reduce dependencies – equal data access to all vendors
What are the requirements for certification?
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The IAB Tech Lab Open Measurement SDK (OM SDK) Compliance program validates the successful integration of OM SDK. Compliance certification verifies that your OM SDK implementation works with measurement providers. OM SDK compliance services are available for the following platforms:
- In-app (iOS & Android)
- OM SDK for Web Video
- CTV – tvOS, AndroidTV, Fire TV Stick, LG, Samsung
What Ad types are supported?
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Certified Ads:
- HTML Display Creatives (web-view based HTML5 ads, banners, interstitials, full screen etc)
- Native Display Creatives (native layer rendered image and text ads)
- Video Creatives (HTML5 Video in web-views or native in-app player video ads)
- As for the different ads not listed above, it is your choice. You can add other ad types later if you certify later.
About the IAB Tech Lab
Questions? Email Support Terms of Use Privacy Policy iab.com Copyright 2025 IAB Technology Laboratory, Inc.