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HTTP/2 200 content-type: text/html; charset=UTF-8 expires: Tue, 15 Jul 2025 00:23:23 GMT date: Tue, 15 Jul 2025 00:23:23 GMT cache-control: private, max-age=0 last-modified: Sat, 31 May 2025 10:49:39 GMT etag: W/"9788c91cfed623228c2e1d549cebee11da7e49bfb2b3b3d742d0e28497b3839b" content-encoding: gzip x-content-type-options: nosniff x-xss-protection: 1; mode=block content-length: 27064 server: GSE alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000 Official Google Blog: Introducing the Google+ project: Real-life sharing, rethought for the web

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Insights from Googlers into our products, technology, and the Google culture

Introducing the Google+ project: Real-life sharing, rethought for the web

June 28, 2011

UpdateFor our international readers, this post is also available in French, German, Italian, Japanese, Portuguese, Russian and Spanish. - Ed.+Circles: share what matters, with the people who matter most

It’s sloppy. We only want to connect with certain people at certain times, but online we hear from everyone all the time.

It’s scary. Every online conversation (with over 100 “friends”) is a public performance, so we often share less because of stage fright.

It’s insensitive. We all define “friend” and “family” differently—in our own way, on our own terms—but we lose this nuance online.

+Sparks: strike up a conversation, about pretty much anything+Hangouts: stop by and say hello, face-to-face-to-face

They’re annoying, for starters. You can ping everyone that’s “available,” but you’re bound to interrupt someone’s plans.

They’re also really awkward. When someone doesn't respond, you don't know if they’re just not there, or just not interested.

+Mobile: share what’s around, right now, without any hassle+Location, location, location+Instant Upload+MessengerAndroid Market+You: putting you first, all across GoogleWe’re beginning in Field Trial, so you may find some rough edges, and the project is by invitation onlyliberating databe who they want to bemore meaningful choices around your friends and your datajoin the projectUpdate Sept 20:Posted by Vic Gundotra, Senior Vice President, Engineering