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.com Disclosures: How to Make Effective Disclosures in Digital Advertising
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Business Guidance Resources | Federal Trade Commission
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Business Guidance Resources
The Business Center provides plain-language guidance to help businesses understand their responsibilities and comply with the law.
Displaying 1 - 20 of 111
Plain Language Guidance
16 CFR Part 455 Trade Regulation Rule; Sale of Used Motor Vehicles
File
1988complianceguidelines.pdf
(1.79 MB)
Plain Language Guidance
A Consumer’s Guide to Buying a Franchise
Date
When you buy a franchise, you may be able to sell goods and services that have instant name recognition, and get training and support that can help you succeed. But purchasing a franchise is like any...
File
591a_buying_a_franchise_sept_2020.pdf
(534.69 KB)
Plain Language Guidance
Advertising Consumer Leases
Date
If you advertise consumer leases, the Federal Trade Commission has important information for you: Your ads must comply with the streamlined rules for lease advertising found in the Consumer Leasing...
Plain Language Guidance
Advertising FAQ's: A Guide for Small Business
Date
What truth-in-advertising rules apply to advertisers? Under the Federal Trade Commission Act: Advertising must be truthful and non-deceptive; Advertisers must have evidence to back up their claims...
Plain Language Guidance
Advertising Platinum Jewelry
Date
The Federal Trade Commission’s (FTC’s) Jewelry Guides describe how to accurately mark and advertise the platinum content of the jewelry you market or sell. Platinum jewelry can be alloyed with other...
File
BUS74-platinum.pdf
(1016.27 KB)
Plain Language Guidance
Amended Franchise Rule FAQ's
Date
Amended Franchise Rule 16 C.F.R. Part 436 The following questions recently have been asked about the amended Franchise Rule. These questions will be addressed in the forthcoming Compliance Guide...
Plain Language Guidance
Answering Dealers’ Questions about the Revised Used Car Rule
Date
Enforced by the Federal Trade Commission, the Used Motor Vehicle Trade Regulation Rule – most people call it the Used Car Rule – requires dealers to display on used cars a window sticker called a...
Plain Language Guidance
App Developers: Start with Security
Date
More than a thousand new apps are hitting the market each day. In this fast-moving era of entrepreneurship and creativity, is security keeping up? Apps and devices often rely on consumer data —...
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Plain Language Guidance
Applying FTC Consumer Protection Standards in the Sale of Outdoor Plants
Date
For years, the Federal Trade Commission’s Nursery Guides offered insights to industry members into how the FTC Act’s prohibition on deceptive and unfair practices applied to their business. The Guides...
Plain Language Guidance
At-Home Medical Billing Businesses
Date
If you're looking for a home-based business that can help you pull in $20,000 to $45,000 a year using your computer, a work-at-home opportunity doing medical billing may sound like the perfect choice...
Plain Language Guidance
Automobile Dealers and the FTC’s Safeguards Rule Frequently Asked Questions
Date
The Federal Trade Commission (FTC) has developed these FAQs to help automobile dealers comply with the Gramm-Leach-Bliley Act and the FTC’s Safeguards Rule. The following questions and answers discuss...
Plain Language Guidance
Avoid Fake-Degree Burns By Researching Academic Credentials
Date
If you’re a hiring manager or human resources professional, chances are you review applications and resumes from people who want to work for your organization or who want to be promoted. Some...
Plain Language Guidance
Background Checks: What Employers Need to Know
Date
A joint publication of the Equal Employment Opportunity Commission and the Federal Trade Commission When making personnel decisions — including hiring, retention, promotion, and reassignment —...
File
Plain Language Guidance
Bogus Business Opportunities
Date
Maybe you've seen ads for stuffing envelopes or assembling crafts at home. Perhaps a company says it can help you set up a vending business. Before you sign on the dotted line or send money to buy a...
Plain Language Guidance
Business Guidance Concerning Multi-Level Marketing
Date
Multi-level marketing is a diverse industry, employing many different structures and methods of selling. Although there may be significant differences in how multi-level marketers sell their products...
Plain Language Guidance
Business Guide to the FTC's Mail, Internet, or Telephone Order Merchandise Rule
Date
Introduction How to Comply With the Rule Questions and Answers About the Rule Where to Go For Help Part 435 -- Mail, Internet, or Telephone Order Merchandise Rule Introduction To help you plan and...
Plain Language Guidance
Businesses Must Provide Victims and Law Enforcement with Transaction Records Relating to Identity Theft
Date
The Fair Credit Reporting Act (FCRA) spells out rights for victims of identity theft, as well as responsibilities for businesses. Identity theft victims are entitled to ask businesses for a copy of...
Plain Language Guidance
Businessperson's Guide to Federal Warranty Law
Date
Table of Contents State law (the Uniform Commercial Code). Sections 2-314 & 2-315. Section 2-313. Introduction For the full legal texts listed below, consult the supplement to this manual...
Plain Language Guidance
Buyers Guide
Date
The FTC's Used Car Rule requires dealers to post a Buyers Guide in every used car they offer for sale.
File
buyersguide_eng_2016-11.pdf
(136.83 KB)
File
pdf-0083-buyers-guide.pdf
(136.83 KB)
Displaying 1 - 20 of 111