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Sep 25, 2025
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Roles - Marketplaces - DoubleVerify
Inventory Quality and Transparency
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2025 DV Global Insights: AI, Automation and the Future of Digital Advertising. Download Our New Report Now. Learn More
2025 DV Global Insights: AI, Automation and the Future of Digital Advertising Report
Our 2025 DV Global Insights: AI, Automation and the Future of Digital Advertising report reveals marketer survey data from over 1,900 decision makers across major markets, trends in how marketers are currently using AI in digital campaigns, and the impact of AI on digital advertising across the marketing funnel. Download our report to learn more.
marketplaces
Authenticate Media Quality Across Your Platform
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DV Marketplace Suite provides supply- and demand-side platforms (SSPs and DSPs) with the measurement and reporting tools to maximize the quality and effectiveness of their inventory — building advertiser confidence and trust.
Inventory Quality and Transparency
for SSPs and DSPs
Well-lit, transparent programmatic buying environments can be incredibly efficient and effective for digital advertisers. DV's solutions help platforms protect the brands they serve and continuously improve campaign performance — across all channels and formats.
FRAUD PROTECTION
Guarantee Confidence in Your Inventory Quality
DV’s Fraud & IVT Avoidance removes all types of fraud and invalid traffic (site/app fraud, malware, hijacked devices, etc.) from your marketplace — across desktop, mobile app and CTV environments. DV pre-qualifies your supply to prevent fraudulent impressions from transacting — ensuring you offer only quality inventory to your advertiser partners.
Viewability Measurement
Highlight Premium Viewable Inventory
To help SSPs gauge whether digital ads are making an impact with consumers, DV provides an in-depth, platform-wide look at viewability metrics, helping platforms deliver value and performance to advertisers. For DSPs, DV leverages its historical data to provide viewability segments at a variety of thresholds, including IAB and custom standards.
Brand Suitability
Eliminate High-Risk Content from your Supply
DV Marketplace Suite provides the tools and insights you need to guarantee that you offer the highest quality inventory to your buyers. DV’s Brand Safety Floor and Brand Suitability Tiers enable platforms to provide clients with peace of mind and control over how inventory is filtered before it reaches buyers. The end result is higher fill rates, CPM’s and reduced waste.
CTV LEADERSHIP
DV's Platform Certification Program
Platform partners need to be just as vigilant as advertisers about fraud on emerging channels. DV launched the industry’s first CTV Targeting Certification for programmatic platforms, to protect advertisers from fraud and invalid traffic (IVT) in the CTV space.
Read moreDV provides platforms with a robust set of quality solutions to maximize the attractiveness and value of their inventory for advertisers.
Quality Insights
Leverage DV fraud, viewability, and brand suitability data to inform deal curation and inventory optimization.
Quality Controls
Implement platform-wide fraud and brand suitability protection to guarantee inventory quality for buyers.
DSP Integrations
Provide advertiser clients with the tools to target inventory that is fraud-free, viewable, and suitable for their brand.
Raising the Bar for Platforms
1st
CTV Targeting Certification for Programmatic Platforms
100x
Daily Frequency with which DV Updates DSPs on New Fraud Signatures
1st
Brand Suitability Solution to Align Pre- and Post-bid Settings
From Our Partners
DV is proud to work with the industry's most noted advertisers, platforms and publishers — Verify. Optimize. Prove.
"DoubleVerify has been a pivotal partner of SpotX in understanding Inventory Quality since 2014. Their holistic product offering, deterministic methodology, robust reporting capabilities, flexibility and team of awesome, knowledgeable and solution-driven experts are an unmatched package within the industry."
--Nick Frizzell, VP, Operations, Inventory Quality & Planning
"At MoPub, we have a long-standing commitment to preserve the integrity of our exchange and protect customers from the threat of fraud. As a leading MRC-accredited measurement solution for the mobile in-app world, DoubleVerify was a clear choice as a partner in our quest to eliminate IVT."
-- Anand Ramesh, Managing Director/GM Americas
“At a time when CTV is our main focus, DoubleVerify’s proven reputation among our clients, coupled with their comprehensive CTV fraud filtering solution, gives us confidence that this partnership will provide brands with the safest environment for reaching and engaging consumers.”
-- Amy Guenel, Vice President of Product Marketing, Tremor Video.
DV Innovation — We Create Simple Solutions to Complex Challenges.
learn moreLet's Talk
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.
We're Always Here for You!
Let's Talk
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.