Powering the New Standard of Marketing Performance

“Given that post-bid blocking coverage is lacking when it comes to video advertising, we wanted to put in place proper protection measures across our CTV and digital video campaigns. By leveraging DV’s Video Complete solution, we were able to substantially reduce non-compliant traffic, helping to improve the quality and performance of our video campaigns.”

It was imperative to protect our brand during the pandemic while maximizing campaign KPIs. By partnering with DV, we were able to implement brand suitability best practices and tools to drastically decrease our daily blocked impressions and increase campaign performance.

Implementing a contextual targeting strategy early makes sure we are prepared for cookie deprecation, and it lets us realize the benefits of finding our audience when they're consuming relevant content.

DoubleVerify has been key for our clients for ensuring the highest inventory quality whilst minimising ad dollar wastage. We chose DoubleVerify as we could not find any other provider that offered all the solutions we needed under one platform. We have since developed a strong relationship with the DoubleVerify team as their service and support to our account is second to none.

I appreciate DoubleVerify’s stellar account management team, who respond with speed and ensured all settings went live as intended.