Technology and Culture

abstract:

With more leisure time in the early to mid-twentieth century, more people in industrialized countries took up hobbies. One hobby—woodworking—became a favorite among men, especially homeowners. Beyond the familiar “do-it-yourselfers” there was an audience eager to learn about woodworking, and magazine publishers encouraged them to acquire new skills and home machinery. American publishers led the way, but workshop converts in English-speaking countries like Canada and the United Kingdom got the magazines and the message. The promise of creative leisure at home did not democratize the hobby. Monthly features and awards praising accomplished amateurs did not challenge social and economic norms but defined leisure success in conventional terms. Those with the income and space to maintain a hobby served as models for others whose circumstances were less ideal. Through its flagship publication, a machine manufacturer often acquiesced to the industrial-era pressures that hobbies sought to alleviate.