Lifesight is a unified marketing measurement platform designed to help modern marketers make better decisions using modern methodologies that goes beyond conventional touch-based attribution. We unlock the full potential of your marketing, business, and customer data with our AI-powered marketing measurement suite, that leverages marketing mix modeling, incrementality testing, and causal attribution to triangulate the truth of your marketing effectiveness. We then generate actionable insights and recommendations so you can make optimal decisions and work collectively as a team toward your business KPIs.

Lifesight is designed for brands to optimize their marketing strategies, enhance return on investment (ROI), and drive sustainable growth. By integrating advanced methodologies, Below, we delve into the core features and methodologies that make Lifesight an indispensable tool for marketing measurement and optimization.

Our Features

Data Centralization & Operationalization

Lifesight centralizes all your marketing data from diverse sources into a single, cohesive platform, eliminating data silos and ensuring seamless integration. This feature operationalizes your data, providing real-time access and streamlined workflows that enhance decision-making and operational efficiency. By consolidating data, Lifesight enables CMOs to analyze their marketing outcomes comprehensively and make informed decisions swiftly and effectively.

Marketing Effectiveness Measurement

Lifesight’s Marketing Effectiveness Measurement utilizes advanced methodologies such as Marketing Mix Modeling (MMM), Incrementality Testing, and Causal Attribution to accurately assess the impact of your marketing campaigns. This feature delivers unbiased, granular insights into each campaign’s performance, allowing CMOs to optimize budget allocation and maximize ROI with confidence. By understanding the true effectiveness of each marketing channel, Lifesight empowers e-commerce brands to make data-driven marketing decisions.

Planning, Forecasting & Optimization

With Lifesight’s Planning, Forecasting & Optimization tools, CMOs can strategically plan their marketing efforts, predict future performance, and optimize campaigns for maximum ROI. Powered by artificial intelligence, this feature offers robust forecasting capabilities and automated optimization recommendations, enabling proactive adjustments to marketing strategies. This ensures that campaigns remain agile and aligned with business goals, driving sustainable growth in a dynamic market environment.

Marketing Intelligence & Analytics

Lifesight’s Marketing Intelligence & Analytics transforms your marketing data into actionable intelligence through comprehensive dashboards, customizable reports, and advanced data visualizations. This feature empowers CMOs to uncover key insights and trends, facilitating data-driven decisions that enhance campaign performance and drive sustained growth. By providing deep analytics, Lifesight enables marketing teams to develop intelligent strategies and stay ahead of the competition.

Our Methodologies

Marketing Mix Modeling (MMM)

Marketing Mix Modeling (MMM) is a statistical analysis technique used to evaluate the effectiveness of various marketing channels over time, accounting for external factors like seasonality and market trends. Lifesight’s MMM methodology provides a macro-level understanding of your marketing ecosystem, allowing you to quantify the contribution of each channel to overall sales and key performance indicators. This enables strategic budget allocation and long-term planning based on comprehensive data analysis.

Incrementality Testing

Incrementality Testing measures the additional impact of your marketing efforts by comparing outcomes between control and test groups. This methodology isolates the true causal effect of specific marketing activities, ensuring accurate attribution of performance improvements to your campaigns. Lifesight’s Incrementality Testing provides precise ROI calculations, helping CMOs to confidently allocate marketing resources to the most effective strategies and optimize overall marketing performance.

Causal Attribution

Causal Attribution accurately determines the direct effects of each marketing campaign on conversions and sales, going beyond traditional attribution models. Lifesight’s Causal Attribution eliminates biases and misattributions, providing precise insights into which campaigns are driving meaningful results. This methodology ensures that CMOs have a clear understanding of the true impact of their marketing efforts, enabling more effective optimization and strategic decision-making.