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As with other campaign types, you can use GoogleAdsService.SearchStream to retrieve attributes and
performance metrics for Performance Max campaigns. See the Google Ads API reporting
guide to learn about reporting more generally with
the Google Ads API. The following table outlines the options for reporting on
Performance Max campaigns organized by objective.
One of the main use cases for Performance Max reporting is to identify market
opportunities which you can use to the benefit of your ad campaigns and your
business. Watch the following video for some examples and guidance around PMax
reporting to identify market opportunities.
Best practices
We recommend these best practices when reporting on your Performance Max
campaigns in the Google Ads API. These include:
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-07-17 UTC."],[[["Access comprehensive performance data for your Performance Max campaigns, including metrics like impressions, clicks, conversions, and cost, at the campaign, asset group, and asset level using the Google Ads API."],["Evaluate the effectiveness of your asset groups and individual assets, identify top-performing combinations, and get recommendations for improvement."],["Analyze retail-specific metrics like product performance, sales, and profit, segmented by feed labels, product groups, and asset groups."],["Gain insights into campaign performance based on location criteria and geographical targets."],["Leverage the Google Ads API's reporting capabilities to understand where your ads are shown and how different elements contribute to your overall campaign success."]]],[]]
