Demand Gen campaigns let you share your brand's story with people across Google's most immersive, visual surfaces: YouTube (including Shorts), Discover and Gmail. This reaches customers across several different touchpoints and leverages Google AI to serve the best creatives to the most relevant potential customers and to optimize bidding across the full funnel, while allowing advertisers to maintain full control over which assets are added to their campaigns.
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Demand Gen | Google Ads API | Google for Developers
Demand Gen
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Demand Gen
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Last updated 2025-09-23 UTC.