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Mobile Push Notification Platform Built for Reliable Reach & Engagement
Ensure Deliverability – Every Time, on Every Device
Get a DemoCreate
emotionally intelligent push notifications with AI-generated content tailored to user behavior.
Achieve
up to 90% render rates across all Android devices, including hard-to-reach Chinese OEMs with CleverTap RenderMax™.
Orchestrate
push seamlessly with SMS, email, in-app, and RCS in one omnichannel journey.
Trusted by 2000+ Brands for Powering 300B+ Push Notifications Each Month
CleverTap Recognized in the
2025 Gartner® Magic Quadrant™
for Personalization Engines
Why Choose
CleverTap Push Notification Platform?
Create campaigns with no-code effort and build visually rich, interactive push messages complete with media, CTAs, and deep links without writing a line of code. Generate emotionally resonant content with CleverTap AI. Just a few prompts yield high-converting Push notifications optimized for tone, frequency, and timing. Use real-time behavioral and profile data to trigger 1:1 personalized push notifications at scale throughout the customer lifecycle. Use predictive insights and AI-recommended journeys to optimize user flows and maximize campaign ROI using AI-Prescribed engagement strategy. CleverTap RenderMax™ ensures up to 90% push notification renderability—even on Chinese OEM devices where others fail. Track delivery, engagement, funnels, and cohort behavior. Get a 360° view of campaign effectiveness beyond surface-level metrics with our push notification platform. How can CleverTap Push Notifications help?
Create highly engaging messages effortlessly
Craft compelling messages with zero-code effort
Utilize our versatile editor to create rich push notifications leveraging images, video, audio and interactive buttons.
Create emotionally intelligent Al-generated content
Remove the writer’s block with a few text prompts, and generate emotionally relevant push notifications to drive more engagement with our push notification platform.
Ship hyper-personalized push notifications confidently
View personalized content on real devices using test or internal profiles before launching campaigns via our push notification platform.
Optimize for higher deliverability and engagement
Boost Push Notification Visibility with RenderMax™
Achieve up to 90% render rate with CleverTap’s proprietary RenderMax™ technology, ensuring seamless push notification visibility across Android devices, including Chinese OEMs for maximum impact.
Leverage an AI prescribed engagement strategy
Maximize ROI by creating seamless customer experiences leveraging AI prescribed journey paths using our push notification platform.
Experiment and achieve optimal results
Conduct A/B and multivariate tests, and send the best-performing push notifications to all customers.
Engage with deep context
Personalize in real-time
Contextualize messages based on user profile data and actions, dynamic content, and predictive recommendations on our push notification platform to accelerate purchases and delight your customers.
Automate and deliver an omnichannel experience
Create triggered or drip campaigns across your customer’s lifecycle by integrating push notifications with other channels for a seamless cross-channel experience.
Enhance Engagement via App Inbox
Increase the probability of users seeing your message by sending a copy of the same push notification message to App Inbox seamlessly.
Analyze true campaign effectiveness
Assess push notification campaign performance
Leverage real-time push notification campaign engagement metrics and track impressions to debug delivery issues with our push notification platfrom.
Track Push Notification Campaign ROI
Dig deeper with funnels, cohorts, pivots on behavioral data and conduct ROI analysis by attributing the impact of push notifications to measure the real impact of your campaigns.
Boost Render Rate
with RenderMax
Seamless across all OEM Devices
Unleashing the Full Potential of Your Push Notification Campaigns
Ensuring Timely Payment Reminders
Enable secure and seamless delivery of critical payment reminders or bill payment alerts with push notifications and do not go unnoticed due to device restrictions, impacting user compliance and satisfaction with our push notification platform.
Delivering Time-Sensitive Updates
Ensure real-time updates about bookings like delays, check-in reminders or gate change notifications reach users reliably irrespective of device-specific renderability issues via push notification platform.
Re-Engaging Inactive Users
Keeping inactive users engaged with personalized content updates at scale via push notifications driving users back to your platform.With our enhanced reach, these notifications bypass device-specific renderability issues, ensuring they are delivered reliably across all devices and are seen and acted upon, helping to reignite user interest and boost engagement.
Recovering Abandoned Carts
Re-engage users with push notifications triggered by live user actions like abandoned carts. Deliver personalized timely reminders with product details and exclusive offers to recover lost sales using our push notification platform.
asked questions
- What are push notifications, and how do they function?
- Push notifications are brief messages sent directly to users’ devices (mobile or desktop) from applications or websites. They serve to re-engage users by delivering timely updates, offers, or alerts, even when the app or site isn’t actively in use.
- Which platforms and devices support push notifications?
- Push notifications are supported across various platforms, including:
- Mobile: Android and iOS devices
- Web Browsers: Chrome, Firefox, Safari, and Edge
- Wearables: Devices like Apple Watch
- Smart TVs and Other Connected Devices: Depending on the platform’s capabilities
- Push notifications are supported across various platforms, including:
- How can I personalize push notifications for my users?
- Personalization can be achieved by:
- Incorporating user-specific data such as names, preferences, or past behaviors
- Utilizing dynamic content to tailor messages based on user segments
- Implementing AI-driven recommendations to enhance relevance and engagement
- Personalization can be achieved by:
- Is it possible to send rich media through push notifications?
- Yes, modern push notification platforms support rich media, allowing you to include:
- Images and GIFs
- Videos
- Interactive elements like buttons or carousels This enhances user engagement and provides a more immersive experience.
- Yes, modern push notification platforms support rich media, allowing you to include:
- How does CleverTap push notification platform ensure high deliverability rates?
- CleverTap employs technologies like RenderMax™ to optimize push notification delivery, especially on devices from manufacturers with stringent background process restrictions. This ensures messages are rendered effectively across a wide range of devices.
- Can I automate push notifications based on user behavior?
- Absolutely. Automation can be set up to trigger push notifications based on specific user actions or events, such as:
- Abandoned carts
- Inactivity periods
- Milestone achievements This ensures timely and relevant communication with users.
- Absolutely. Automation can be set up to trigger push notifications based on specific user actions or events, such as:
- How do I manage user opt-ins and compliance for push notifications?
- Managing user consent involves:
- Prompting users to opt-in at appropriate moments
- Providing clear information about the benefits of enabling notifications
- Allowing users to manage their preferences or opt-out easily. Compliance with regulations like GDPR and TCPA is crucial, and platforms should offer tools to facilitate this. User consent in various ways can be easily managed by CleverTap Push Notification Platform.
- Managing user consent involves:
- What analytics are available to measure push notification performance?
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- Comprehensive analytics should include:
- Delivery and open rates
- Click-through rates (CTR)
- Conversion metrics
- User engagement over time These insights help in refining strategies and improving campaign effectiveness. All these metrics and more are provided by CleverTap Push Notification Platform.
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- Can push notifications be integrated with other communication channels?
- Yes, integrating push notifications with channels like email, SMS, and in-app messaging creates a cohesive omnichannel communication strategy, enhancing user experience and engagement.
- What are best practices for crafting effective push notifications?
- Effective push notifications should be:
- Concise and clear
- Personalized to the user
- Timely and relevant
- Action-oriented with a clear call-to-action (CTA) Regular testing and optimization based on analytics are also recommended.
- Effective push notifications should be:
Ready to Elevate Your Push Notification Campaigns and Strengthen Your Omnichannel Strategy?
Get a Demo
