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Mobile Marketing Glossary - CleverTap
Mobile Marketing Glossary
Use this list of definitions to learn new concepts or keep up with the latest terminology.
Featured Mobile Marketing Terms
App Inbox Notifications a
Acquisition App Analytics App Engagement Glossary App Inbox Notifications App Store Artificial Intelligence (AI) ASO (App Store Optimization) Attribution Average Revenue per Daily Active User (ARPDAU) Average Revenue Per User (ARPU) c
Campaign Churn Rate Cohort Analysis Glossary Conversion Rate Glossary CTA CTR Customer Journey Customer Lifecycle Glossary Customer Lifetime Value (CLTV or CLV) h
Hashtag m
Machine Learning Glossary Marketing Automation Glossary Mastering A/B testing techniques - CleverTap Mobile App Marketing Mobile Marketing Glossary Mobile Marketing Platform Monthly Active Users (MAUs) Multichannel Marketing p
Personalization Glossary Pivot Analysis Psychographic Segmentation Glossary Push Notifications Explained q
QR Code r
Remarketing: Essential Terms Retention Cohorts Retention Rate Glossary RFM Analysis Glossary Rich Push Notifications Rich User Profiles Glossary ROI Glossary