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Campaign Optimization
Experiment and Optimize for Enhanced Conversions
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CleverTap Named a Strong Performer
in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024
Optimizing Massive Online Sales (OMOS) Event!
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Uncover the
Winning Strategy
in Real-time and Boost Customer Engagement at Scale

How can CleverTap help
Improve Campaign Outcomes with Continuous Testing
Conduct A/B tests on multiple elements of your campaign, testing different copies, CTAs, creatives and more. Experiment effortlessly with app and web experiences by turning UI elements and functionalities into variables, enabling changes without waiting for release cycles. Measure the results, and automatically deliver the best performing experiences, ensuring data-driven growth.
Learn morePower your Journeys with AI-driven Experimentation
Harness our AI-based platform to identify the optimal content, channel, timing, and frequency for increased engagement. Pinpoint the winning journey path in real-time, improving the impact of your marketing efforts.
Learn moreOptimize your Customer Lifecycle with Guided Frameworks
Leverage frameworks like AIC and AARRR to map your entire customer base to specific lifecycle stages. Experiment with different engagement approaches and convert customers to the next stage of the life cycle.
Learn moreLatest Trends in Customer Engagement
Learn moreTake your conversions to the next level with Experimentation and Optimization.
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