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Breaking Down AdTech: Cookies, Pixels & SDKs - BBB National Programs
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Breaking Down AdTech: Cookies and Pixels and SDKs, Oh My!
June 20, 2024
Join us for this episode of Priv, where Dona Fraser is joined by Miles Light, Senior Counsel, Youth Privacy & Technology at BBB National Programs for an adtech block party. Cookies, pixels, and SDKs are all invited.
Appropriate for beginners and privacy pros, this podcast breaks down the most talked about issues in the adtech space, including the impact of the death of the cookie, the focus of regulators on the newest kid on the block - the pixel, lessons learned from recent cases related to software developer kits (SDKs), what all of this looks like for children and teens, and what the legislative and regulatory road ahead looks like.