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HTTP/2 200 accept-ranges: bytes age: 0 cache-control: public,max-age=0,must-revalidate cache-status: "Netlify Edge"; fwd=stale content-encoding: gzip content-type: text/html; charset=UTF-8 date: Wed, 16 Jul 2025 13:21:37 GMT etag: "720ab57801eb9dabf3ea43e430941eca-ssl-df" netlify-vary: country=ru server: Netlify strict-transport-security: max-age=31536000 vary: Accept-Encoding x-content-type-options: nosniff x-frame-options: DENY x-nf-request-id: 01K09PBN3ACSBC4BVEPHCDMKEP x-xss-protection: 1; mode=block The Backlinko SEO Blog

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What Is SEO?For people that are new to search engine optimization.
SEO ChecklistCovers technical SEO, On-page SEO, and keyword research.
SEO Audit Checklist18-step guide to get higher Google rankings.
SEO StrategyLearn exactly how to create a strategy, step by step.
SEO Competitor AnalysisLearn how to outrank your rivals in the SERPs.
Google E-E-A-TUnderstand what it is and how to demonstrate it.
Internal Linking for SEOKey for any site that wants higher rankings in Google.
Technical SEOTechnical SEO is still SUPER important.
On-Page SEOOptimize for UX, bounce rate, search intent, and more.
Ecommerce SEOBoost your online store’s visibility in search results
SEO Basics: A Beginners GuideStart your SEO journey with fundamental concepts
The Ultimate SEO TutorialMaster SEO from start to finish
Pillar PagesThe foundation of an effective SEO strategy.
How to Do SEO for Your New WebsiteLaunch your site with a strong SEO foundation
Important SEO TipsQuick wins to improve your search engine rankings
Small Business SEOEffective strategies to compete locally and beyond
Schema MarkupMaster schema markup to enhance SEO.
Internal LinkingOptimize internal links for better SEO.
Website Migration ChecklistEssential steps for a smooth site migration.
What Is Content Marketing?Comprehensive guide for beginners
SEO Copywriting: The Definitive GuideWrite content that ranks and converts
How to Write a Blog Post: The Definitive GuideCraft engaging posts that readers love
12 Content Marketing TrendsStay ahead with the latest strategies
What Is a Content Strategy?Plan your content for maximum impact
Content Marketing ExamplesGet inspired by successful campaigns
How to Scale Content CreationProduce more high-quality content efficiently
Content Writing 101Tips, strategies and advanced techniques.
Types of Content MarketingExplore diverse formats to engage your audience
CopywritingDiscover best practices, get insights
Link Building for SEOAn in-depth guide, complete with case studies
What are Backlinks?Understand the backbone of off-page SEO
How to Get High Quality Backlinks7 proven strategies for building high quality backlinks
Link Building StrategiesAll the tactics you need to know
7 Link Building ServicesTrusted outreach services to boost your backlink profile
How To Do a Backlink AuditAnalyze your link profile to uncover opportunities
Skyscraper MethodBoost traffic with this popular technique
Increase Website Authority
Competitor AnalysisLearn how to analyze your competitors effectively.
Effective Product Page ExamplesBest examples of high-converting product pages.
Popular Social Media PlatformsTop social media platforms you need to know.
How to Create a Website (from Scratch)Step-by-step guide to building a website in 2024.
Tools
Keyword Research ToolDiscover new keywords and performance data to use in your site content.
Backlink CheckerDiscover who’s linking to you and your competitors.
Website Authority CheckerEnter a domain to evaluate its overall quality and SEO performance.
Keyword Rank CheckerEnter your domain to identify find your top traffic driving keywords.
Keyword Difficulty CheckerEvaluate how hard it is to rank for specific keywords.
Competitor AnalysisUncover your the top pages, keywords, and backlinks for competitors.
SERP CheckerAnalyze top-ranking pages and SERP features for any keyword.
Website Traffic CheckerEnter a domain and explore all of the traffic sources.
SEO CheckerGet a detailed SEO score for any webpage instantly with SEOquake.
Keyword GeneratorUncover endless keyword opportunities, using the Semrush Keyword Magic Tool.
Ecommerce Keyword ToolFind profitable keywords for your online store
Paid Search Ads CheckerDiscover your competitors paid search keywords instantly
SEO ToolsOur top picks for optimizing your site.
Keyword Research ToolsBest tools for uncovering keywords.
Content Marketing ToolsEssential tools for content marketers.
Link Building ToolsTop tools to boost your backlink profile.
Rank Tracking ToolsThe best tools to monitor rankings.
Local SEO ToolsBest tools for local SEO strategies.
SEO Agency ToolsTop software solutions for SEO agencies.
AI SEO ToolsTop SEO tools with AI capabilities.
Sitemap Generator ToolsBest tools for creating XML sitemaps.
Digital Marketing ToolsEffective tools for every budget.
ChatGPT AlternativesWe tested dozens to find the best of the best.
Semrush ReviewComprehensive analysis of Semrush’s tool suite.
Ahrefs ReviewIn-depth look at Ahrefs’ features and performance.
Ahrefs vs SemrushCompares Ahrefs and Semrush for SEO.
Clearscope ReviewEvaluates Clearscope’s content optimization capabilities.
Majestic SEO ReviewReviews Majestic’s backlink analysis tool.
Surfer SEO ReviewAssesses Surfer SEO’s optimization features.
Serpstat ReviewAnalyzes Serpstat’s SEO and PPC tools.
SparkToro ReviewReviews SparkToro’s audience research capabilities.
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Articles
What Is SEO?For people that are new to search engine optimization.
SEO ChecklistCovers technical SEO, On-page SEO, and keyword research.
SEO Audit Checklist18-step guide to get higher Google rankings.
SEO StrategyLearn exactly how to create a strategy, step by step.
SEO Competitor AnalysisLearn how to outrank your rivals in the SERPs.
Google E-E-A-TUnderstand what it is and how to demonstrate it.
Internal Linking for SEOKey for any site that wants higher rankings in Google.
Technical SEOTechnical SEO is still SUPER important.
On-Page SEOOptimize for UX, bounce rate, search intent, and more.
Ecommerce SEOBoost your online store’s visibility in search results
SEO Basics: A Beginners GuideStart your SEO journey with fundamental concepts
The Ultimate SEO TutorialMaster SEO from start to finish
Pillar PagesThe foundation of an effective SEO strategy.
How to Do SEO for Your New WebsiteLaunch your site with a strong SEO foundation
Important SEO TipsQuick wins to improve your search engine rankings
Small Business SEOEffective strategies to compete locally and beyond
Schema MarkupMaster schema markup to enhance SEO.
Internal LinkingOptimize internal links for better SEO.
Website Migration ChecklistEssential steps for a smooth site migration.
What Is Content Marketing?Comprehensive guide for beginners
SEO Copywriting: The Definitive GuideWrite content that ranks and converts
How to Write a Blog Post: The Definitive GuideCraft engaging posts that readers love
12 Content Marketing TrendsStay ahead with the latest strategies
What Is a Content Strategy?Plan your content for maximum impact
Content Marketing ExamplesGet inspired by successful campaigns
How to Scale Content CreationProduce more high-quality content efficiently
Content Writing 101Tips, strategies and advanced techniques.
Types of Content MarketingExplore diverse formats to engage your audience
CopywritingDiscover best practices, get insights
Link Building for SEOAn in-depth guide, complete with case studies
What are Backlinks?Understand the backbone of off-page SEO
How to Get High Quality Backlinks7 proven strategies for building high quality backlinks
Link Building StrategiesAll the tactics you need to know
7 Link Building ServicesTrusted outreach services to boost your backlink profile
How To Do a Backlink AuditAnalyze your link profile to uncover opportunities
Skyscraper MethodBoost traffic with this popular technique
Increase Website Authority
Competitor AnalysisLearn how to analyze your competitors effectively.
Effective Product Page ExamplesBest examples of high-converting product pages.
Popular Social Media PlatformsTop social media platforms you need to know.
How to Create a Website (from Scratch)Step-by-step guide to building a website in 2024.
Tools
Keyword Research ToolDiscover new keywords and performance data to use in your site content.
Backlink CheckerDiscover who’s linking to you and your competitors.
Website Authority CheckerEnter a domain to evaluate its overall quality and SEO performance.
Keyword Rank CheckerEnter your domain to identify find your top traffic driving keywords.
Keyword Difficulty CheckerEvaluate how hard it is to rank for specific keywords.
Competitor AnalysisUncover your the top pages, keywords, and backlinks for competitors.
SERP CheckerAnalyze top-ranking pages and SERP features for any keyword.
Website Traffic CheckerEnter a domain and explore all of the traffic sources.
SEO CheckerGet a detailed SEO score for any webpage instantly with SEOquake.
Keyword GeneratorUncover endless keyword opportunities, using the Semrush Keyword Magic Tool.
Ecommerce Keyword ToolFind profitable keywords for your online store
Paid Search Ads CheckerDiscover your competitors paid search keywords instantly
SEO ToolsOur top picks for optimizing your site.
Keyword Research ToolsBest tools for uncovering keywords.
Content Marketing ToolsEssential tools for content marketers.
Link Building ToolsTop tools to boost your backlink profile.
Rank Tracking ToolsThe best tools to monitor rankings.
Local SEO ToolsBest tools for local SEO strategies.
SEO Agency ToolsTop software solutions for SEO agencies.
AI SEO ToolsTop SEO tools with AI capabilities.
Sitemap Generator ToolsBest tools for creating XML sitemaps.
Digital Marketing ToolsEffective tools for every budget.
ChatGPT AlternativesWe tested dozens to find the best of the best.
Semrush ReviewComprehensive analysis of Semrush’s tool suite.
Ahrefs ReviewIn-depth look at Ahrefs’ features and performance.
Ahrefs vs SemrushCompares Ahrefs and Semrush for SEO.
Clearscope ReviewEvaluates Clearscope’s content optimization capabilities.
Majestic SEO ReviewReviews Majestic’s backlink analysis tool.
Surfer SEO ReviewAssesses Surfer SEO’s optimization features.
Serpstat ReviewAnalyzes Serpstat’s SEO and PPC tools.
SparkToro ReviewReviews SparkToro’s audience research capabilities.
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General SEO, Technical SEO

The 18-Step SEO Audit Checklist

Today we’re going to show you exactly how to do an SEO audit in 2025. In fact, this is the same process that’s helped us grow our organic traffic by 30% over the last year. So if you want to get higher Google rankings, you’ll love the actionable steps in this guide. Let’s get started.