Carview!

HOME
ABOUT
- RESULTS
- differences
- BENEFITS
- HISTORY
- TEAM
- LOCATION
- FACILITIES
- BANKING
- MEMBERSHIPS
- APPROVALS
- LICENCES
- SUPPLIERS
- SPONSORSHIPS
- MEDIA
- PRIVACY
AUCTIONS
SHIPPING
FEES
- TS REWARDS
TOOLS
guides
FAQ
CONTACT
- CONNECT

VEHICLES
BRAND
- JAPANESE CARS
  - DAIHATSU
  - EUNOS
  - FORD
  - HONDA
  - ISUZU
  - LEXUS
  - MAZDA
  - MITSUBISHI
  - MITSUOKA
  - NISSAN
  - SUBARU
  - SUZUKI
  - TOYOTA
- GERMAN CARS
- AMERICAN CARS
- BRITISH CARS
- ITALIAN CARS
- FRENCH CARS
- SWEDISH CARS
- KOREAN CARS
TYPE
- mobility
- VENDING
- instruction
- TAXIS
- AMBULANCES
- FIRE ENGINES
- HEARSES
- LIMOUSINES
- COMMERCIAL
CLASS
FUEL
TRUCKS
minitrucks
- DAIHATSU
- HONDA
- MAZDA
- MITSUBISHI
- NISSAN
- SUBARU
- SUZUKI
- DUMP
- CRANE
- CAMPER
- REFRIGERATED
- 4WD
- NEW
BUSES
MOTORHOMES
- YAHOO!
- RAKUTEN
- DEALER

PARTS
- FREE REPORT
- PARTS CONTAINERS
- PARTS SYSTEMS
- PARTS PROTECTION
- BODY SHELLS
- DISMANTLING
- ONLINE PARTS
- NEW PARTS
- INTERIOR PARTS
- EXTERIOR PARTS
  - BONNETS
  - BUMPERS
  - GRILLES
  - FENDERS
  - DOORS
  - TRUNKS
  - SPOILERS
  - LIGHTS
  - EMBLEMS
  - CAMERAS
- ENGINES
- TRANSMISSIONS
- WHEELS & TYRES
  - WHEELS
  - TYRES
CUTS
PERFORMANCE PARTS
TRUCK PARTS
MOTORBIKE PARTS
- MOTORBIKE ENGINES
- MOTORBIKE ACCESSORIES

MOTORBIKES
MARINE
FORKLIFTS
MACHINERY
AGRICULTURAL
OTHER
COUNTRY
- AUSTRALIA
- CANADA
- KENYA
- MYANMAR
- NEW ZEALAND
- PAKISTAN
- TANZANIA
- UNITED STATES

CARVIEW

MOTORHOMES

Select Language

HTTP/2 301 content-type: text/html; charset=UTF-8 location: https://adwords.googleblog.com/2015/05/building-for-next-moment.html content-encoding: gzip date: Sat, 11 Oct 2025 07:48:00 GMT expires: Sat, 11 Oct 2025 07:48:00 GMT cache-control: private, max-age=0 x-content-type-options: nosniff x-xss-protection: 1; mode=block content-length: 228 server: GSE alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000 HTTP/2 200 strict-transport-security: max-age=86400; includeSubDomains content-type: text/html; charset=UTF-8 expires: Sat, 11 Oct 2025 07:48:01 GMT date: Sat, 11 Oct 2025 07:48:01 GMT cache-control: private, max-age=0 last-modified: Fri, 01 Nov 2024 11:37:50 GMT etag: W/"33fae4a000a6b3f77444bbf350401d938756a5b9512b7b82b4cd68d8db47991c" content-encoding: gzip x-content-type-options: nosniff x-xss-protection: 1; mode=block content-length: 29663 server: GSE alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000 Inside AdWords: Building for the next moment

We've moved! Check out the new Google Ads blog.

Inside AdWords

Google's official blog for news, tips and information on AdWords

We've moved!

Check out and subscribe to the new Google Ads blog.

Building for the next moment

Tuesday, May 05, 2015

Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. And at these times, consumers are increasingly picking up their smartphones for answers. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.¹ This presents a tremendous opportunity for marketers to reach people throughout all the new touchpoints of a consumer’s path to purchase.

Together, we’ve come a long way since this time last year:

Our suite of app promotion tools are now driving real results, even as we’re piloting new innovations like ads in the Play Store. A study published today shows that search engines and app stores are among the top ways smartphone users discover new apps.²
Businesses around the world are measuring the impact of their search and display campaigns as consumers switch between multiple devices, using cross-device conversions.
And with mobile searches driving in-store commerce, we're helping businesses measure the full impact of their campaigns. Our store visits measurement is now available in the US, Canada and Australia and will roll out for thousands of advertisers in 10 countries in the coming months.

But there's so much more to come. This morning, we announced more AdWords innovations in front of a global livestream audience of 20,000 customers. Below are highlights from today’s announcements. You can watch a replay of the full program here.

Ad experiences that win the moment

Consumers, particularly on mobile devices, now have higher expectations than ever before - they want everything right, and they want everything right away. This requires that marketers answer their needs in the moment, whenever and wherever they are. Our investments in mobile are driven by consumers’ expectations for immediacy and relevance in the moment. Based on your feedback and our insights about how people search for information, we’ve built a whole new generation of ad experiences that are richer, more engaging and designed for screen-swipes instead of mouse-clicks so we meet consumers’ needs, right when they are looking:

Automotive: Car buyers spend up to 15 hours online researching, comparing and learning.³ When people browse the web for automobiles, they want to see pictures and visuals of their dream car. In fact, about half of Google searches for cars contain images.⁴ That’s why we introduced Automobile Ads - a new search ad format that takes you directly from Google.com to a beautiful carousel of car images that shows you how a car looks inside and out -- like how the sleek metallic finish looks with the black leather and wood trim. Tapping on an image brings up more information about the car, like horsepower and estimated MPG while tapping on the “Dealers” link takes you to a page with nearby dealer listings.

Hotel Ads: There are millions of searches for hotels everyday — that’s millions of potential hotel bookings. When people search for hotels, they’re looking for information like rates, availability, locations, user reviews, editorial descriptions, Google Street View, and high resolution photos. Today, we announced that Hotel Ads will start to show globally for hotel partners around the world, one click away from Google.com. Hotel Ads show current prices from a variety of sources and when a traveler is ready, they can select “Book” to complete their reservation on the partners’ sites.

Mortgages: Buying a home is one of the biggest financial decisions in life, so understanding your options and having the right tools is critical. The newest addition to Google Compare in the US is coming soon: mortgages. Whether someone is a first-time home-buyer or looking to refinance, consumers will soon be able to find the latest mortgage rates from multiple mortgage providers, and review a customized set of criteria like interest rate, terms of the loan and fees. They’ll be able to apply directly with an approved lender or speak to a qualified adviser for more information, directly from the Google search ad.

Automation to capture moments at scale

Automated Bidding: AdWords bid strategies are setting billions of bids per day⁵ for tens of thousands of advertisers, enabling you to be more efficient and effective. Today, we introduced a new reporting dashboard that provides more transparency and control as you evaluate the performance of bid strategies over time. New simulation tools also show advertisers the tradeoff between volume and cost at different CPA targets.
Dynamic Search Ads are a powerful way to automatically show timely and relevant ads based on the content of your website -- without the need to manage keywords. Today, we announced significant enhancements, including recommended category targets based on your website's content, suggested CPCs for every category and more visibility into the ads that will show and pages where your customers will land.

Measuring every moment that matters

AdWords attribution: We are making it easy for search marketers to move beyond a last-click attribution model. You’ll be able to select an attribution model for each of your conversion types. The choice you make will be reflected in your AdWords reporting and integrated into your automated bidding. We’re also introducing data-driven attribution, which uses your own conversion data to calculate the actual contribution of each keyword across the conversion path.
Cross-device conversions integrated with automated bidding: New consumer paths to purchase make it more important than ever for marketers to measure activities that start on one device and are completed on another. Later this year, you’ll be able to take action on these insights when cross-device conversions are integrated into automated bidding. This is part of a broader update that will give you the option to include cross-device conversions as part of the Conversions column.
Marketing experiments: This morning, we introduced new tools to help marketers measure the incremental impact generated from your Google ads. HomeAway, a global vacation rental marketplace, worked with the Google account team and learned that its Google Display Network ads are driving a 49% lift in click-related traffic to its website. Read the case study here and reach out to your AdWords account team to learn more.