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Research Keywords for Campaigns with Keyword Planner – Google Ads
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Sign in with Google Want to create a new Google Ads account?
You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.
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Want to create a new Google Ads account?
You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.
Start with foundations
Create ads
- Performance Max Multiply conversions across Google channels
- YouTube Ads Reach and build connections with engaged viewers
- Search Reach people searching for the products or services you offer
- Demand Gen Create and convert new customer demand
- Display Promote your business where people browse online
- View all
Ad tools
Choose the right keywords
The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help.
Summer Apparel
Sandals
Bathing suits
Get ideas
Discover
Research
Estimate
Plan
Discover
Find new keywords
Search for words or phrases related to your products or services. Our keyword research tool will help you find the keywords that are most relevant for your business.
Suggested Keywords
Clothing store
Fashion retailer
Research
Analyse keywords
Our keyword research tool helps you analyse each keyword, giving you insight into how often people search for them – and how those searches have changed over time.
“Retail clothing” searches
8M
4M
2M
Estimate
Get bid estimates
Keyword Planner will give you suggested bid estimates for each keyword to help you determine your advertising budget.
Suggested bid
Clothing store
$1.72
Plan
Make your plan
Once you’ve found the keywords that you like, you can add them to your advertising plan. Save your plan or share it with others. When you’re ready, you can finalise and launch your campaign.
Keyword
Competition
Clothing store
Fashion retailer
Partner with a Google Ads expert to set up your first campaign
- We’ll get you up to speed on the latest platform updates
- We’ll design a media plan that makes the most of your budget
- We’ll help you launch your first campaign with hands-on guidance
-
Create a keyword plan
Once you open Keyword Planner, you can create your keyword plan by searching for new keywords, clicking “Discover new keywords” or uploading existing keywords. -
Understand your keyword
forecastYour plan forecast shows you how many conversions, clicks or impressions you’re likely to get for your keywords based on your spend. -
Create a campaign based on your plan
You can implement your plan by creating it as a campaign – and you can always view your forecast again by selecting “Keyword Planner” in the tools menu.
Tools and campaigns that can help you meet your goals
Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
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2024 Graduation CardsLuxury TravelersEntertainment News1.2x1.2x1.1x2 campaigns
2024 Graduation CardsLuxury TravelersEntertainment News1.2x1.2x1.1x2 campaignsLearn moreInsights Page
Grow your business with insights and trends that are tailored to your business. -
Add new keywords+3.1%Free travel app
Add new keywords+3.1%Free travel app
Add new keywords+3.1%Free travel app
Add new keywords+3.1%Free travel appLearn moreRecommendations Page
Improve your campaign performance and efficiency with suggestions that are tailored to your needs. -
Google Ads4.210MLearn moreGoogle Ads Mobile App
Stay connected to your campaigns on the go, monitor your campaigns in real time and take quick action to improve performance.
Frequently asked questions
What is Google Keyword Planner?
Google Keyword Planner is a free resource to help advertisers build keyword lists for search campaigns. It has a keyword research tools to generate ideas and estimate bids to help you refine your marketing strategy. With Keyword Planner, you can get keyword and ad group ideas, analyse keywordsd to see how they might perform, and choose the right bids and budgets for your campaign. Learn more about finding the right keywords for your next campaign by visiting the Find your campaign keyword page.
How do I use Keyword Planner?
You can use Keyword Planner to improve your chances of getting your ad in front of potential customers at the exact moment they are searching for what you offer. Keyword Planner can help you:
- Use quality keywords instead of a higher quantity of keywords
- Show Search ads to customers based on language or location
- Get visibility into what your competitors are paying for their keywords
- Make the most of your budget
How do I access Google Keyword Planner?
To access Keyword Planner, you first need to complete your Google Ads Account setup and create a campaign. If your account is using Smart Mode, you’ll need to switch it to Expert Mode. Then you can access Keyword Planner by clicking the “Tools” icon, selecting “Planning” from the section menu, then choosing “Keyword Planner”. Learn more about getting started with Keyword Planner by visiting the Use Keyword Planner page.
How do I create a Keyword Planner account?
Anyone with a Google Ads account can access the Keyword Planner tool after they create a campaign. Keyword Planner is available in the “Tools” menu under the “Planning” section. No separate account creation is necessary. Learn more about using Keyword Planner to help you take your Search campaigns to the next level by visiting the Use Keyword Planner page.
How do I search for keywords in Keyword Planner?
You can search for keywords in Keyword Planner with the “Discover new keywords” option. Start by clicking the “Tools” icon in your Google Ads account, select “Keyword Planner” from the dropdown, and then click on “Discover new keywords”. You can start by entering keywords related to your products or services, or by entering a website to search for related content. Learn more about searching for keywords by visiting the Best practices for finding new keywords page.