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Yearly Archive: AIDigital MarketingSenza categoria
Why Brands Are Embracing Employee Content Creators (EGC)
Can you remember the last time you trusted an influencer's promotion? If your answer is ‘not recently,’ you’re not alone. At the same time, this year, the share of brands spending over 40% of their marketing budgets on influencer marketing fell from 24.2% in 2024 to just 11.9% in 2025. Why is it happening? Rising […]
read moreWhat Is Substack and How to Use It for Marketing and Monetization?
Imagine a platform that’s a combination of LinkedIn and X (formerly Twitter). Users can write short posts, blogs, long-form articles, and essays - all with the direct reach of an email newsletter. And what’s more, all of this can be monetized! Meet Substack, a platform that has recently started gaining more and more traction, attracting […]
read moreLED Vision Drones - DOOH Of The Future That Is Available Today
LED Vision Drones - DOOH Of The Future That Is Available Today
read moreTurning The Funnel Upside Down: What Is Account-Based Marketing (ABM)?
The notion of Account-Based Marketing (ABM) is appearing more often in the B2B realm. Account-Based Marketing is a focused B2B strategy where marketing and sales teams work together to target specific high-value companies (called "accounts") instead of trying to reach a broad audience. That is how, instead of engaging the broader audience, ABM focuses deeply […]
read moreWhy Brand Safety on YouTube Can Make or Break Your Advertising Success
In March 2017, several major advertisers, including AT&T, Verizon, PepsiCo, Wal‑Mart, and Johnson & Johnson, paused their YouTube ad campaigns. The reason - their ads were found running alongside extremist, hate‑speech, or terrorist content. The backlash was swift. Such video placement on YouTube influenced both customers and the brands in an extremely negative way. YouTube responded with […]
read moreThe Future of Video Advertising in Switzerland. The Recap of the Event by PXLSTRM
On Friday, June 13, 2025, PXLSTRM hosted the event “The Future of Video Advertising in Switzerland”. This event brought together top industry leaders to discuss the next era of video advertising defined by AI, shifting media consumption habits, and increasing personalization. With participation from major Swiss media players like Swiss Post, Zattoo, and TWmedia, as […]
read moreUltimate Guide for Restaurant Marketing
The restaurant business is probably one of the most interesting and versatile sectors. Like all businesses, it requires a well-designed marketing strategy to stay afloat, increase public awareness, and attract and retain customers. In this guide, we give recommendations on how to do marketing for the restaurant business, taking into account the emerging trends and […]
read moreRoblox Marketing Strategy: Engaging Gen Z and Gen Alpha
Roblox is a popular online gaming platform. It allows anyone to create their own games and play games developed by others within a wide range of genres. Some sources even refer to Roblox as a Metaverse. Is Roblox still relevant? Many remember Roblox’s surge during the pandemic. Back in 2020-2021, the platform gained its peak […]
read moreProgrammatic Advertising Guide 2025
In the last couple of years, the marketing landscape has undergone a significant transformation. New trends are constantly emerging, and businesses are questioning which marketing strategies still deliver results. While some methods fade and others gain momentum, programmatic advertising remains a powerful and efficient solution. Programmatic advertising is an approach to digital ads that uses […]
read moreGoogle Brings Back Fingerprinting: Profits over Privacy?
The issue of privacy on the internet is becoming increasingly critical year after year. On one hand, users and privacy legislation advocate for stronger data protection, asserting that privacy is a fundamental right. On the other hand, corporations leverage user data as a valuable asset and monetize it for targeted advertising. This ongoing tension between […]
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