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Yearly Archive: AdTechFreshSenza categoriaVideo
Fake Out-Of-Home: Advertising with a Wow Effect
In today’s digital world, brands are fighting for people’s attention using creative ways of advertising their products. And now, the most advanced technology is stepping in to help. The internet is flooded with viral videos showing CGI objects appearing in a real city ambience. It looks breathtaking and quickly grabs attention. This trend is called […]
read moreThe Future of Video Advertising in Switzerland. The Recap of the Event by PXLSTRM
On Friday, June 13, 2025, PXLSTRM hosted the event “The Future of Video Advertising in Switzerland”. This event brought together top industry leaders to discuss the next era of video advertising defined by AI, shifting media consumption habits, and increasing personalization. With participation from major Swiss media players like Swiss Post, Zattoo, and TWmedia, as […]
read moreIs the Volvo AI Commercial a Sign of a Video Ad Revolution?
Recently, a Volvo car commercial went viral online. In the video, the car drives through the city, and when it passes through the concrete jungle, lush green plants burst forth. "Volvo for life" slogan appears at the end of the commercial. At first glance, there's nothing unusual—just another video sequence with special effects. However, there's […]
read moreAdello: Near-Perfect YouTube Targeting with Contextual AI
01.07.2024, Zurich, Switzerland — Comparative tests of PXLSTRM, an AI-powered video contextual targeting technology, alongside YouTube™ TrueView, prove almost 30% in savings for clients. Launched in Switzerland in September 2023, PXLSTRM has had fantastic growth and client feedback. In the meantime, numerous case studies highlight the effectiveness of PXLSTRM compared to simply running on YouTube™ […]
read moreMobile Meets AI: Samsung Unveils Galaxy S24 Series
AI-Driven Innovations Set to Transform User Experience Samsung has once again made a significant leap with the introduction of the Galaxy S24 series. This latest lineup, comprising the Galaxy S24, S24 Plus, and S24 Ultra, continues to impress with its high performance. However, the real game-changer in 2024 is the advanced artificial intelligence capabilities integrated into […]
read moreComputer-Generated Imagery (CGI) in Advertising: Transforming Fantasy into Reality
In August 2021, the Internet became abuzz with one viral video. It shows a train, designed to resemble a bottle of Bordeaux wine, cruising through the streets of Bordeaux, France. Immediately, this video raised debates and curiosity on social media, whether the remarkably realistic train was actually real or simply a 3D model. In reality, […]
read moreHow Generative AI Influences Programmatic Advertising
Artificial intelligence and machine learning have long been familiar concepts to programmatic advertisers, who have been integrating AI tools into their strategies well before the widespread recognition of innovations like ChatGPT. These AI algorithms have facilitated the automation of tasks that previously demanded human intelligence, such as the intricate processes of ad inventory buying and […]
read morePress Release: FreakOut and Adello Announce Partnership for “GP” across Europe
FreakOut and Adello sign an exclusive partnership to launch GP in Europe after a successful collaboration in Southeast Asia.
read morePress Release: New addition to Adello: Julian Hänel joins the Sales and Marketing Team
08.08.23, Zurich - Adello, leader in mobile marketing, is delighted to welcome Julian Hänel as a valuable member of its sales and marketing team. With a solid educational background, including a Bachelor's in Business Law and a Master’s in Online Communication, Julian has acquired a profound understanding of business and legal matters alongside expertise in […]
read moreNew VR Headset: Competition Between Apple and Meta. The Race Has Started!
Meta has unveiled its eagerly anticipated VR headset, Quest 3. The CEO of Meta Platforms, Mark Zuckerberg, introduced the mixed-reality device on Instagram just hours before the company's annual gaming conference, the Meta Quest Gaming Showcase. Meta's blog post revealed details about the new headset, including its sleek design, which is 40% thinner than its predecessor. With Color Mixed […]
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