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Yearly Archive: AdelloAdTechAIDigital MarketingFreshSenza categoriaVideo
The Future of Video Advertising in Switzerland. The Recap of the Event by PXLSTRM
On Friday, June 13, 2025, PXLSTRM hosted the event “The Future of Video Advertising in Switzerland”. This event brought together top industry leaders to discuss the next era of video advertising defined by AI, shifting media consumption habits, and increasing personalization. With participation from major Swiss media players like Swiss Post, Zattoo, and TWmedia, as […]
read morePXLSTRM Expands to Asia, Bringing AI-Driven Contextual Video Advertising to the Region
PXLSTRM today announced its strategic expansion into the dynamic Asia-Pacific market, with an initial focus on Southeast Asia. Following its successful entry into Germany, the innovative video analysis & targeting solutions company headquartered in Zurich, Switzerland, is rapidly gaining traction in the region. PXLSTRM is already partnering with several of the “Big Six” media agencies […]
read morePXLSTRM Expands into Germany, Showcases AI-Powered Video Ads at AdVantage Microsoft Advertising Event
PXLSTRM has officially expanded into the German market following its participation in the AdVantage Microsoft Advertising event in Munich. Organized by Sowespoke AG, a Microsoft Advertising Channel Partner, the event provided a key platform for emerging agencies to explore Microsoft Advertising’s ecosystem and cutting-edge solutions. At the event, Wei Phung, CEO and Co-Founder of PXLSTRM, […]
read moreProgrammatic Advertising Guide 2025
In the last couple of years, the marketing landscape has undergone a significant transformation. New trends are constantly emerging, and businesses are questioning which marketing strategies still deliver results. While some methods fade and others gain momentum, programmatic advertising remains a powerful and efficient solution. Programmatic advertising is an approach to digital ads that uses […]
read moreADELLO: STRONG GROWTH IN ASIA, AND NEW TEAM
Zürich, March 12, 2025 Adello – the Swiss-US mobile adtech company with patented technology - experiences strong growth in Asia. To better serve the growing client base additional team members have been hired. Adello has registered a strong upward trend in requests and bookings in the APAC region. To serve clients better, Adello has added […]
read moreGoogle Brings Back Fingerprinting: Profits over Privacy?
The issue of privacy on the internet is becoming increasingly critical year after year. On one hand, users and privacy legislation advocate for stronger data protection, asserting that privacy is a fundamental right. On the other hand, corporations leverage user data as a valuable asset and monetize it for targeted advertising. This ongoing tension between […]
read moreWei Phung on PXLSTRM: The Future of AI-Driven Video Advertising is Here
Zurich, January 2025 - Wei Phung, CEO & Co-Founder of PXLSTRM explains in his recent interview how he is revolutionizing video advertising. With proven success in industries like automotive and retail, PXLSTRM delivers typically +100% view-through rates and a 70% performance boost for clients. Wei Phung is a digital marketing expert with 20 years of […]
read moreHow to Design an Ad Creative That Works
A quality design has a direct correlation with the ad campaign's success. According to the recent Visual Economy Report by Canva, 77% of business leaders reported improved performance when using better visuals. In practice, however, a design that sells can be neglected for various reasons when the audience is not prioritized before “excessive originality” or […]
read moreReady, Set, Sell: Black Friday is Coming!
It’s the beginning of November, and we are just on the threshold of one of the most anticipated events of the year, both for customers and for businesses. A time when the sales numbers go black - we are talking about Black Friday season. While customers are already planning what they are going to purchase […]
read moreMobile Marketing Trends in 2024 and Beyond
Year after year mobile devices continue to play a significant role in today’s digital marketing. In fact, there are many reasons why mobile gained such an important status in this industry. It provide direct, real-time access to customers, allow businesses to reach a large audience effortlessly, and offer multiple opportunities for engagement throughout the day. […]
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