AD.INSIDER

These days, as attention spans dwindle and platforms like TikTok redefine entertainment standards, storytelling has undergone a transformative shift, leaning heavily on visual elements. Visual storytelling has emerged as an indispensable tool for brands aiming to capture fleeting audience attention and make a lasting impact.

In this new edition, we explore the psychology behind effective visual storytelling. We investigate how our brains process visual information and the crucial role emotions play in shaping enduring memories. We also examine the significance of distinctive brand assets in forming positive associations and discuss the influence of context on brand perception.

Anthony Bédel, a seasoned marketing strategist and behavioral insights analyst, shares its valuable perspective into leveraging storytelling as a key tool in both B2C and B2B contexts, drawing from a rich background in consumer psychology and global experiences. By deciphering the implicit language of storytelling and fostering creativity within category boundaries, brands can harness the power of visual storytelling to engage and connect with their audience in today's rapidly evolving digital landscape.

There is one marketing tool that was first mentioned around the 19th century but has always been part of human life since the advent of speech. It creates an image, and emotional connections, differentiates the brand, and builds identity and trust. And what’s more important, it still exists, thrives, and is actively used in modern marketing. Many of you have already guessed that this tool is storytelling.

Throughout history, we witnessed how real magic appears when storytelling meets technology: through the first print, cinema, and now with immersiveness tools, such as VR, AR, and MR. The last ones have truly brought how stories are told to the next level. Brands now leverage these technologies to create more engaging, interactive, and personalized narratives, which help to form brand perception and make an impact. 

Our honored interview guest is Isabelle Hen-Wollmarker. She works as a Marketing, media, and innovation expert, and is a former head of Red Bull Media World & Immersive Experiences. We took an interview where she shared her opinion on how immersive technologies make a difference, impact brand perception, and serve as an instrument for marketing storytelling.

Video is a magnetic force that unites people, seamlessly integrating into our lives through platforms like CTV, YouTube, and social media. It's the most captivating medium, drawing individuals from all walks of life. Where people gather, advertising flourishes, akin to flowers in a well-tended video content field.

Success in video advertising requires more than embedding ads; it demands a strategic approach due to the abundance of ad inventory in the digital noise of various platforms.

In this edition, we explore effective strategies for video marketing. Ken Yamane, Executive Officer at FreakOut, shares valuable insights on successfully placing ads within video content.

Unlock the full potential of video advertising and discover how to make your brand blossom in the vast and dynamic landscape of digital video content.

Creativity in marketing and advertising was once solely a human endeavor. Today, AI stands at the forefront, effortlessly crafting art, articles, and music, often surpassing human abilities.

Despite concerns, AI can be a valuable tool when wielded wisely. Its effectiveness relies on the user's judgment.

Marketing and advertising are complex due to their human-centric nature. AI, while adept at specific tasks, can't fully grasp the intricacies of human thought, emotions, and subjectivity.

In this edition, we interview Minas Theocharidis, CEO of Minds, who shares insights on using creativity wisely. We explore how AI can benefit marketers while preserving human creativity.

Remember, humans still hold the key. Let's embrace AI's potential wisely and stay ahead in the game.

Excited to present the 5th edition of AD.INSIDER featuring our special guest, Lauritz Elmshäuser. As the CEO of HYGH AG, he drives the rapid expansion of Digital-out-of-Home advertising across the DACH region.

The evolving programmatic DOOH landscape holds immense growth potential. As it matures, it converges with online strategies, amplifying cross-media impact. pDOOH is not limited to big brands alone - when executed in a multi-channel strategy, it can serve as a powerful tool for any brand, political party, or individual seeking to convey a message.

Also, this edition covers how to make your programmatic video ads more successful and things to consider when planning your DOOH strategy based on location data:

• The Real Pivot to Video: Programmatic Ad Spend Surges, Leaving Display Behind by Adello
• Maximizing Retail Impact: DOOH Data Strategies by GeoCTRL

GeoCTRL is a Swiss Location Intelligence provider that delivers holistic and privacy-compliant multichannel data insights into foot traffic and audience segmentation based on GPS, LiDAR, Bluetooth and WiFi sensors.

We are currently approaching a major industry shift in digital advertising.

Wendy Pouw, Managing Director of IAB Netherlands, shares her opinion on the status of the digital advertising industry. She has a strong opinion on the upcoming challenges as the disappearance of the third party cookies, increasing privacy standards, and issues with personalized advertising.

With the launch of iOs 14 there will be tactonical shifts for performance campaigns with the new privacy opt-in standards that are being intorduced. What opportunities do we see and which roads we will take as Adello?

Find out more by by downloading the pdf article

The lockdown situation rockets mobile app usage and downloads all around the world. Yet, not many downloads are organic. According to Statista global app install advertising spend is growing on average 27% every year and going to reach $76,2 billion in 2020.

Ad.Insider sheds a spotlight on fraud in the advertising industry. We get a glimpse of an idea about click bait, click farms and device farms. Their claim: deliver app downloads around the world at virtually any price. We were granted with an interview but asked for name, nationality and associates to remain confidential.

Following our last edition with partner company Machine Advertising in London, this edition of AD.INSIDER highlights the findings of probably the most prominent Ad Fraud Investigator Dr. Augustine Fou to shed further light on the topic.
His discoveries confirm the findings of our data science team.

Being for more than 12 years on the market, we, at Adello, have experienced all rapid changes in the advertising industry. Yet, our mission has remained the same – to exceed сlients’ expectations and raise the quality standards of mobile advertising. The creative support of ad campaigns is one of our main focuses.

In this edition of AD.INSIDER, we are going to answer some distressing questions about creativity in advertising. During his conversation with Anna Pak, Frank Bodin, President of the ADC Art Directors Club Switzerland, shared some insights and personal opinions on the creative challenges and their solutions in the advertising industry.